Digitization in packaging industry is revolution for better opportunities
CPI which is confederation of paper industries has said that the digitization for the packaging industry which is corrugated will be the extreme challenge for over 40 years and should feel embracing to retain its place for corrugated as a superior in its format of packaging for high streets.
The world's favorite form for packaging is corrugate and it has a great worth for the art of industry that covers almost 75 percent of goods for transportation. The packaging industry should hold a strong position in its retailing and for that it has to be get grip on the interactive technology as well multimedia packaging.
The sophisticated printing on the goods is the reason behind the demand from brand owners and is the booster to marketing activities. This in-store activity led management to focus on evolution to corrugated packaging from transport goods conventionally to self advertising channel. This is the channel which has continuous communication with end users and for that reason it is driving demand towards the digital formats.
Engaging customers is possible with new marketing techniques and corrugated flat printing creates an ideal mark in printing for Smartphone apps and QR codes. With the advent help of specialists in digital printing, the corrugated industry can able to develop the latest designs and trends with the help of effective technologies which are most precise for handling interactive tools will meet appetite which is growing to access information about product instantly.
Interactive and multimedia development in packaging will serve customer loyalty by allowing consumers to interact and offer their plethora of requirement s through their mobile devices. The revolution in the digitization can get bigger change in corrugated industry.
This will need a lot of investment whereas corrugated industry is helping to create the basis to get benefits in future innovations, particularly when intelligent packing probably reduces. In 21st century corrugated industry has proved its standard as bulk carrier for supermarkets. Digital technology has enabled another opportunity to the industrial growth.
Corrugated industry has proven its level of market by the digitization and given a huge scope for the quality in products. This has been changed to solution for three-in-one packaging and comprises protection to products and given opportunity to build a platform for merchandiser to advertise. Corrugated industries persistently look into future and should be quick to adopt with latest technologies in digital media to stand up at the top of retail packaging.
Whereas, the corrugated industry advanced with the digital technology and it is possible with the packaging industry when it has fetched digital technologies involved in packaging and printing. It has captured the market and customers are much interest to connect with industry with their medium devices.