Absortech - Experts on Moisture Damage Prevention

Each year around 1.7 billion metric tons of goods are shipped around the world and a worth of $500 billion goods are damaged every year before reaching their end-destination, 10% of these are due to moisture damages. Did you know that those containers could be protected from moisture damages with as little as 60 USD?

At Absortech, they know. This company based in Falkenberg (Sweden) has been committed to be a world leader within moisture protection technology since 1996.

They were the first to use 100% calcium chloride desiccants with superior absorption capacity that outperforms other traditional technologies, as clay or silica gel. Calcium Chloride is an inorganic component, safe to use and non-toxic with a high-performance behaviour, absorbing up to 250% on field conditions. This rate makes calcium chloride a very cost-effective desiccant but also an ultimate solution to remove moisture from the air.

Peace of Moisture Mind®: increase profit, protect your brand, save Mother Earth

Their offer is not limited to protect the containers with a complete range of desiccants. They know to avoid moisture within the containers, but also it’s important to ensure that, no excess moisture is added during the sourcing, manufacturing and packaging processes. Absortech believes that it is not just about providing the best product but even more important to provide the right solution for protecting goods from moisture damages - which they call Peace of Moisture Mind®.

Peace of Moisture Mind® is Absortech’s step-by-step process, split into 5 stages, that brings protection to all steps in product chain happening before and after shipping. From finding the root of the problem (Audit), dimensioning the needs of customers or performing tests in real conditions (Dimension and Validate), until being able to deliver products worldwide (Implement) and offering an extensive educational package to their customers (Develop) among other services and solutions.

AbsorRangeTM:  desiccants for every moisture protection requirement    

Their desiccants are specifically designed for use in containers or so-called in-box, offering an extensive desiccant range that covers all moisture protection requirement. They have 3 in container desiccants: Absortech® Top, AbsorBag® and the most well-known Absorpole®. Those products remove moisture from the air and collect it in a liquid water trap, with no re-evaporation of the absorbed moisture. Its design allows to hang them from the lashing rings below the container ceiling, being very easy to install and uninstall, but also to fit into the container walls. Their construction is strong and durable for bidding the extreme conditions on the sea.

AbsorGel® is the name that receives the products where water absorbed is bound into a gel, so no liquid water is formed. AbsorGel® Hanging, AbsorGel® Max and Absorgel® Compact are also designed to hang from the lashing rings. Their different shapes and dimensions make them suitable for different ways to place the cargo inside the container. AbsorGel® Blanket is a different product specially designed to be placed on top of the cargo or pallets instead of hanging. AbsorGel® is also used to their in-box desiccants, AbsorGel® Pouch or AbsorGel® Pouch Hip, a full range of pouches that protects the environment inside a carton or a polybag.

Their products and services have helped many companies from different industries (agricultural, machinery, automotive, garments, furniture, beverage, etc.) to end with their moisture damages problems. Represented in more than 50 countries, Absortech can provide with the right know-how, service and produce on-time, everywhere in the world.

Their Peace of Moisture Mind® concept helps customers increase their container shipping productivity, protect their brand and create a sustainable world.

You can get more information about Absortech’s services and products on their website

Carton Packaging is a Growing Market and GPI is a leader in This Field

The paper based container boxes mostly used for packaging of different kinds of durable goods are called folding cartons. These are durable, lightweight, cost-effective and flexible form of product packaging and find several applications in packaging of industrial as well as consumer goods. Furthermore, folding cartons worldwide are used to pack products of varying sizes and shapes.

Folding carton packaging is an eco-friendly packaging solution. Applications of folding cartons range from local stores solutions to equipment packaging solution. The industries where folding cartons are mostly being used include the healthcare industry, household care industry, personal care industry and food industry.

Consumers all over the world are spending a large amount of money on convenience food products and ready-to-eat food items as the standard of living improves. Because of the growing consumption of these food products, demand for cartons is growing all over the world. In 2017, the global market of folding carton packaging was $85.74 billion and it is expected that by the year 2023, the market will be valued at $115.15 billion.

Due to the intense demand and abundance in the supply of raw materials, the Asia-Pacific region is experiencing the fastest growth in folding carton packaging. Increasing urbanization and rising population are two key factors that are driving the high demand in the Asia-Pacific region.

The diminished price of raw materials is creating a positive outlook for Europe and North America. Recycling activity has increased in mature market and it is expected that it will result in cheaper raw materials leading to more profit for venders operating in Europe and North America.

Graphic Packaging International is amongst the largest producers of folding cartons. They hold a leading position in coated recycled board and coated unbleached kraft. The company manufacturers design-led and innovative packaging solutions and offer its services to few of the most recognized companies of the world.

Graphic Packaging International is committed to innovation and the three innovation centers of the firm demonstrate this commitment. The innovation centers support the development of innovative carton manufacture solutions between the Graphic Packaging International and all its customers. The third innovation center of the company started operation in Leicestershire in 2015.

GPI develops award-winning carton products. Furthermore it recognizes and supports young, talented people to help them break into the highly profitable industry. Packaging solutions offered by the GPI for the food industries are first choice for the leading food manufacturing companies, brand and retailers in Europe. Graphic Packaging International has extensive experience in providing cost-effective and highly-efficient packaging solution to suit every market.

Different Types of Packaging Methods

Packaging – Market Insights

The demand for packaging has been growing exponentially as the packaging design is the most important approach to draw eyeballs of customers. Besides branding, the packing design of your product can either make or break you in the industry.

According to the report ‘The Future of Global Packaging to 2022’, the demand for packaging will grow steadily at 2.9% to reach $980 billion in 2022. There will be 3% rise in the global packaging sales and growth at an annual rate of 4% by 2018.

In Asia, sales of packaging accounted for 36% of the total whereas North America and Western Europe have shares where 23% and 22% respectively.



Market Insights


Figure: Global packaging market forecasts


In 2012, Eastern Europe was the fourth largest consumer of packaging with a global share of 6%, closely followed by South and Central America with 5%. The Middle East represents 3% of the global demand for packaging, while Africa and Australia, each have a 2% share.

This market segmentation is expected to change significantly by the end of 2018 as Asia is predicted to represent over 40% of global demand.

Demand for packaging in China, India, Brazil, Russia and other emerging economies are driven by growing urbanization, investment in housing and construction, the development of retail chains and the burgeoning healthcare, and cosmetics sectors.

Packaging & Its Importance:

Packaging ensures the protection of the products that are meant to be distributed in the market for the purpose of sale, storage, use etc. Generally, it refers to the process of designing, evaluating, and producing packages. Some of the common packaging products include boxes, cartons, cans, bottles, bags, envelopes, wrappers, and containers.

With the increasing demand for packaging, many companies have started finding ways and techniques to sell their products through better designing and packaging. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer.

Different Types of Packaging Methods

Different types of packaging methods are:

  •     Anti-corrosive Packaging
  •     Pharma Packaging
  •     Plastics Packaging
  •     Flexible Packaging

1) Anti-corrosive Packaging

Anti-corrosion refers to the protection of metal surfaces from corroding in high-risk (corrosive) environments.

Products can be protected against corrosion and avoid the tedious sequences using anti-corrosive packaging. Materials such as VCI bubble film, paper, oil, chips, and bags that are used as a part of anti-corrosive packaging helps to prevent goods from exposing to various climate zones.

Moreover, this packaging can be used in the scenarios such as export of goods over long distances, long-term storage of metal goods, and metals that are sensitive for corrosion. Several companies including VCORR Packsys Pvt. Ltd with product range VCI Oils, Stretch Films, and Bio-Degradable VCI Film etc provide anti-corrosive packaging.

Anti-corrosive Packaging

Figure: Anti-corrosive Packaging

Anti-corrosive Packaging Report

Methods used for Anti-corrosive packaging are:

•    Volatile Corrosion Inhibitors (VCI) Papers and Films
•    Aluminum barrier foil in combination with desiccants
•    Coating methods (oils or liquids)

Anti-corrosive Packaging can be used in the following cases:

•    Exporting/shipping goods by sea or moisture prone environments
•    Storing metallic goods for extended periods of time
•    Manufacturing metal goods sensitive to corrosion
•    Shipping any unassembled parts
•    CKD shipment e.g. of cars
•    Temporarily laying of machines, planes

2) Pharma Packaging

Pharma Packaging, also known as the drug packaging, is the packaging processes used for pharmaceutical operations involving production through distribution channels to the end consumer. The packaging of Pharma products provides containment, drug safety, identity convenience of handling and delivery. The major role of pharmaceutical packaging is to provide life-saving drugs, surgical devices, blood and blood products, nutraceuticals, powders, liquid and dosage forms, solid and semisolid dosage forms. This kind of packaging is involved in dosing, dispensing etc.

Some companies such as Groninger & Co. GmbH with a product range of Syringe Filling Machine, Filling Line Isolators, Filling Pre-Sterilized Containers, and Vial Processing Machines etc provides Pharma packaging.

Pharma Packaging

Figure: Pharma Packaging

Pharma Packaging Report

Methods used for Pharma Packaging are:

Different methods used for Pharma packaging are:

•    Primary Packaging
•    Secondary Packaging
•    Tertiary packaging

We can find Pharma packaging in a wide variety of packages. Some of the common primary packages are:

•    Blister packs
•    Bottles
•    Timed Dosing
•    Counterfeiting

3) Plastics Packaging

Plastics Packaging is used for packaging a variety of items i.e. fragile or non-perishable products. Plastics packaging materials are used to cover the plastic related materials or products. Most Plastics Packaging companies recycle waste or scrap plastic for re-use in their own facilities, and even offer alternatives.

Without packing, these sophisticated goods with low shelf life will be easily affected by climatic conditions and eventually result in their malfunction or destruction. This packaging is done in such a way that no air or dust can sneak in and affect the goods.

Plastics Packaging

Figure: Plastics Packaging

Plastics Packaging Report

Trends in Plastics Packaging are:

   •   Changing consumer habits
   •   Increased urbanization and growing young population
   •   Increased use of home and personal care products
   •   Developments in the field of polymer science
   •   Increased investment in food processing and production in China
   •   Increased preference of plastic pouches, by consumers and retailers

Types of plastics packaging

The most common types of plastics used and their applications are illustrated in the following table:

Polymer Types Table

Benefits of Plastics Packaging:

Here are the benefits of choosing plastics packaging:

•    Lightweight
•    Durable
•    Sustainable
•    Cost-effective
•    Versatile

4) Flexible Packaging

Flexible packaging can be made with flexible materials that can be packed, sealed and can retain the freshness of its content. Be it moulding the packages into a variety of shapes or preserving the flavor and safety of food or logistical aspects, all are covered under the flexible packaging.

This is the major benefit that makes flexible packaging the first choice for food packaging. The package can last for a very long time; if it is stored in the right conditions. Flexible packaging is environmentally friendly as it uses less material and less wastages to make it.

Flexible Packaging

Figure: Flexible Packaging

Flexible Packaging Report

Why Flexible Packaging?

Flexible Packaging can be defined as any package whose shape can be readily changed. Choosing the flexible packaging,

•    Adds value and marketability to food and non-food products alike from ensuring food safety and extended shelf life by providing heat seal, barrier protection, ease of use, press-to-seal and high-quality print finishes.
•    This type of packaging produces a fraction of waste during the printing process, overall reducing landfill discards.
•    Improvements in productions processes have reduced water and energy consumption, greenhouse gas and emissions and volatile organic compounds.
•    Finally, lighter-weight flexible packages result in less transportation-related energy and fossil fuel consumption, and environmental pollution.

Choosing these methods will provide the ideal results for your products. Keeping abreast of these packaging methods will give your products a better shelf life and a competitive edge in the market. Many companies are using these methods to create awareness among their customers and help them in increasing their sales. Adopting these packaging methods can draw attention to latest trends to attract the consumers. Innovative packaging designs can also maximize the profitability of the product.

Euromac Plans to Build New Factory Hall

Euromac is planning to build a new factory hall to improve the quality of their services in producing slitter’s re-winders for plastic films, laminates, paper, aluminum foil and other materials for food and non-food flexible packaging.

The expansion will allow Euromac to meet the demand of customers in less span of time. The company has now started the first digging to build another 3, 000 Sqm of new factory hall.

It will be an Assembly hall (assembly hall 3) with overhead cranes, including new state-of-the-art facilities/offices for sales & marketing.

New factory hall is well equipped, with overhead cranes for lifting modules in position and parallel rails for moving completed hull sections further down the assembly line. Once fully operations, assembly hall could enable the company to match the requirements of clients and produce more re-winders.

Euromac has started the construction of new factory hall due to incredible commercial success and a +20% compared to last year.

Founded in 1968, Euromac Costruzioni Meccaniche s.r.l., is one of world's leading producers of highly technological machines like slitters rewinders for plastic films, laminates, paper, aluminium foil and other materials for food and non-food flexible packaging.

Euromac is the biggest and most experienced manufacturer of Slitter Rewinders in Italy and one of leading suppliers worldwide. Euromac machines are equipped with first class electronic, hydraulic and pneumatic components which suits various needs while meeting Customer's technical demands.

Nichrome now offers Secondary and Tertiary packaging solutions!!!

Flexible packaging has come a long way since the old days when packaging was used only to protect or transport the product from the place of manufacturing to the consumer.

Packaging today has become an integral part of a product and is considered as the 5th ‘P’ along with the traditional 4 P’s- Product-Price-Place and Promotion. It has become imperative for brands to influence consumers through attractive packaging suitable for retail shelves and one time use smaller packaging with higher durability and shelf life to increase penetration to the rural and far away markets.

With the growing market and increase in demand for production and limited availability of space, higher capacity packaging machines are in demand and this trend will increase multi- folds in coming times. Increasing speeds and capacities has made it necessary for bringing automation in secondary and tertiary packaging that match the higher production rates and enable protection of primary packs and easy storage and transfer of bulk quantities.

Presently, the secondary and tertiary packaging is by and large a labor intensive activity. Automated secondary packaging enhances production capacity of plant contributing to increase in production capacities. It ensures correctness of no of packs in the secondary bag.  It also arrests the adulteration to a large extent. Secondary packaging projects can be installed online with the retail packaging to produce pick and go pack of customized quantity of primary pouches which can be then directly shifted to transportation for dispatch. Automation in Secondary packaging solutions can be designed for liquid, solid, viscous and powder products integrating into the processing line.

The team of expert engineers from Nichrome works closely with the clients to offer customized solutions for their secondary and tertiary packaging needs. This involves designing the product flows and traffic control to match the current production capacity and the available space and offering the packaging equipment most suitable for the products.  The equipment’s offered are Baling, overwrapping, Crating, Collating and stacking systems. For the product flow, different types of conveyors and turntables can be offered.  

Nichrome’s advanced technology for secondary packaging was exhibited at recently held Intelpack Exhibition in Mumbai. Nichrome Flexible 450 offers packaging speed upto 120 primary pouches ( of 250 to 2000 gms.)  per minute of 2 column bale.  Nichrome also displayed the Crating system for liquid milk that is integrated with the primary packing machines of speed 12000 packs per hour speeds.  The system can detect leaked pouches via online leak detection mechanism, online check weighing  and is equipped with “DOIT” – online data logging where user can analyze entire production saved on cloud or central server.

Laser Process – Development

Micro Laser Technology GmbH (MLT) was established in the year 2000. The company is well known in the industry as a qualified and competent manufacturer of tailor-made laser material processing systems for industrial applications and operations such as Perforation, Scribing/Scoring (defined material weakening), Embossing and Marking.

The MLT machines are manufactured with focus to industrial applications and operations. These machines are used across the globe in operation, mainly in the Packaging Industry (Food, Beverage and Pharmaceutical products), Tobacco & Paper Converting Industry and Automotive Industry.

Based on several years of experience, as well as innovative and proved technologies, MLT plays a key role in applications in various industries. The company designs and manufactures cutting edge laser processing systems using invaluable in-depth knowledge and experience.

Laser Process Development

The products of MLT have concentrated on laser perforation, laser scribing, laser marking and laser cutting.

The range of MLT services includes consultancy, laser process development, design and construction, customer-specific adaptations and delivery of complete turnkey systems. Years of experience in the design and construction of laser special machines made the company to play a leading role in the Industry as a supplier and system partner.

Types of Food Packaging Machines

Depending on the type of food being packed, packing comes in various types. To pack these food materials, various food packaging machines are used. The packing styles also change depending on the storage life of the product.

Food that are high perishable like fresh processed meats and frozen items are best when vacuum packed since it can tremendously extend its storage life. There is a separate type of food packaging machine or food packing equipment used to perform vacuum packaging of the products.

Here are the various types of food packaging machines:

Food Vacuum Packaging Machine:

It is one of the most efficient packaging machine to pack foods because it avoids air making food remain fresh. As aerobic microorganisms are responsible in swift deterioration of foods, they hardly thrive or are immobilized under this condition.

Food vacuum packaging machine helps to extend storage life of food products thereby making the product well suited for sale on the freezer or cold display storage units of several retail stores.

Biscuit Packaging Machine

Biscuit packaging machine is another type of food packaging equipment. It is usually fitted with electronic digital temperature controller to maintain high precision in achieving the desired temperature during food packing process.

It helps to bring optimum freshness of the food. The most interesting aspect of this machine is that packaged products are closely monitored with its automatic feed counter that shows the quantity of items placed packed by machine. This makes it easier for the food manufacturing companies to monitor daily factory output.

Bundling Food Packaging Equipment

Bundling Food packaging Equipment is quite common and is widely used by many food suppliers. It is capable of storing huge quantity of foods before they are banded or wrapped together as a single bundle.

It is also called as the banding machine. It can also be used for packing small items such as stick candies or individually packed hot-dogs that need to be bundled together for economic purposes.

Bagging Machine

It is popular in several China food processing factories. Foods in this case are packed in bags, sacks and pouches. This bagging machine is common to pack cereals and powdered foods such as milk powder and sugar.

Closing Machines

These closing machines are similarly common in many food factories. This equipment is used to tie metal wires to enclose the food bag or pouch.

Capping Machines

Capping machines are popular among food suppliers of food syrups and drinks. This equipment is not used solely to pack food items but it is usually used in conjunction with other food packaging equipment.

The major function of this equipment is to close bottled food items by placing air-tight caps. This is common in soda-manufacturing companies.

Accumulation machinery

Accumulation machinery is used along with the capping machine. This machine allows proper alignment of bottles for systematic and organized filling of foods. It is used in soda companies and bottled-water companies.

There are various types of food packaging machines. It is important to tailor-fit the selection when yo buy one of these machineries according to the type of food that is being packaged to ensure optimum quality products with fully extended storage life.

Importance of labelling in marketing

Packaging is essential as it is used for the identification of the products in marketing. It enhances the appearance of the label for promoting the product. This is the major importance of labeling in marketing. In addition, labeling also helps to provide the information about a product to the prospective customer. This function fulfills informative purpose of using a tag.

Importance of labeling in marketing

Marketers use labeling to their products to bring identification. This kind of labeling helps a viewer to differentiate the product from the rest in the shelves of the market. There are several used of the label for the products in the market.

Labeling is used for packaging the product. In marketing, a marketer can also use a sticker inedible products to impart knowledge of the ingredients of the food items. This helps to spread awareness among the customers about the item they are consuming and labeling also helps to mention ingredients.

Types of labeling in marketing

There are various types of labeling in marketing. Let us check out:

Branded Product Labels

Products need to be branded to help with identification and play a key role in company brand building programs. Branded Product Labels need to be securely bonded to the product surface in a way that is best suited to that product.

There are two types of branded labels:
•       Removable and
•       None Removable labels

With permanent labels, the bonding has to be permanent and the label must be difficult to remove and resistant to a number of factors.

Removable product labels, on the other hand, need to adhere to the product only until they need to be removed.

Eco or Information Labels

Information Labels or Eco-Labels are used on consumer products such as foodstuff and fast moving consumer goods. They are used to impart information to the consumer about the product. Often these types are made out of eco-friendly substances so that they do not interfere with the products they are associated with.

Other Product Label Types

There are a number of different label types that are in common usage around the world that are regular mass produced by specialist printing services.

What is product labeling?

Product Labeling is a key feature in marketing. It helps to market the product allowing customers to know about the item and give necessary messages including ingredients, instructions, and uses.

Product labeling can be done in a variety of sizes, materials, and shapes. It plays a key role as a point of sale display in the market shelves. They can also communicate information about how to handle a product or how to dispose of it. You can use the labeling for security reasons so that a product should not be misused. It is for these purposes the labeling having the logo or the trademark of the company. All these are different types of uses of the label for a product in the world of business.

What must you include in your label?

A label needs to comply with the Competition and Consumer Act 2010 (CCA). This Act is required to give information to consumers, such as:
•       The mandatory consumer product information standards under the CCA
•       Industry specific regulations, such as the Food Standards Code
•       Labels required by customs for some imported products under the Commerce (Trade Descriptions) Act.

Importance of labeling and packaging

Another main purpose of the use of labeling and packaging is to exaggerate the product. A marketer needs to grab the attention of a viewer to purchase the product. Labeling and packaging should be able to beautify a product to add to its visual appeal.

This can instantly grab a viewer’s attention towards a product. You can arouse interest in the mind of a customer towards a product through an attractively designed label. It is essential to use a good quality material for the sticker.

•       The role of packaging and labeling has become quite significant as it helps to grab the attention of the audience.
•       Labelling and packaging can be used by marketers to encourage potential buyers to purchase the product.
•       Packaging is also used for convenience and information transmission. Packages and labels communicate how to use, transport, recycle or dispose of the package or product.

FSSAI Guidelines on Labelling of Food Products

Food Safety and Standards Authority of India (FSSAI) is an autonomous body established by the Government of India under the Ministry of Health & Family Welfare. It usually sets standards for food so that there is no chaos in the minds of consumers, traders, manufacturers and investors.

In the food and beverage packaging, there is one important aspect called food labelling. On the food labelling, there are crucial aspects related to the product and even of the producer. The information is usually for the safety of the consumer and it is mandatory that every packaged food article has to be labeled and it shall provide the following information

In this article, we shall discuss on "FSSAI Guidelines on Labelling of Food Products". Hence, the various characteristics which should be mentioned are:

•  Name of the food:
Name of the food/product is one of the first FSSAI Guidelines on Labelling of Food Products. As the name suggests, the name of the food product should be in clear format on the packaged product in clear font.

•  List of Ingredients:
List of Ingredients means the elements which have been utilized for making the final product. It is very necessary that the manufacturer mentions all the ingredients fairly and do not cheat the end-consumer. The manufacturer can land in problem if tends to cheat the consumer.

•  Nutritional Information:
Nutritional Information means the calories which gets from fats, saturated fat, trans fat, cholesterol, sodium, carbohydrates, dietary fiber, sugars, protein, vitamin A, vitamin C, calcium, and iron present in the product. The calories are mentioned on all the products labels.

•  Declaration regarding Vegetarian or Non-Vegetarian:
India is land where the eating of non-vegetarian for some is against the religious practices. Hence, according to the FSSAI Guidelines on Labelling of Food Products, the manufacturer on the label should mention whether the product is vegetarian or non-vegetarian.

Whether the product is vegetarian or non-vegetarian can easily be known by just looking at the small sign present on the corner of the label. Green colour indicates the product being vegetarian and red colour indicates that the product is non-vegetarian.

•  Declaration regarding Food Additives:
Food additives are substances which are added to food in order to preserve flavor or enhance its taste and appearance. Hence, it is very necessary to give a declaration regarding the additives added on the label or the package.

•  Name and Address of the Manufacturer:
In this, the name of the manufacturer and place of the manufacturing is usually mentioned. The manufacturer has to give complete address of his factory which includes street address, city, state, and zip code. Without mentioning any of these, products can be considered fake in the market.

•  Net Quantity:
Net Quantity is also FSSAI Guidelines on Labelling of Food Products. Net Quantity here refers to the weight of the product. The weight of the product and the packaging weight are usually combined together and then mentioned in the Net Quantity.   

•  Code No./Lot No./Batch No:
A batch number or code number or lot number is a mark of recognition through which the food can be found in the manufacture and even recognized in the distribution. Therefore, the Code No./Lot No./Batch No should be definitely mentioned by the manufacturer according to FSSAI Guidelines on Labelling of Food Products.

•  Date of Manufacture and Best Before & Use By Date:
The date of manufacture is when the product has been manufactured and Best Before & Use By Date means by what date and month should the product be consumed. If the product is consumed after expiry date, it usually can harm the health of the human.

The consumer also should check Date of Manufacture and Best Before & Use By Date before purchasing the product.

•  Country of Origin for Imported Food:
The country of origin of goods means the nationality of imported goods and even refers to the area where such goods have grown up or have been produced, manufactured or processed.

According to the FSSAI Guidelines on Labelling of Food Products, this also should be mentioned.

•  Instructions for Use:
According to FSSAI Guidelines on Labelling of Food Products, the Instructions for Use should be mandatorily mentioned. As the name suggests, it usually instructing or guiding the consumer on how to utilize the product.

Don’t fear the beard: coding and marking in the male grooming sector

The male grooming market – something which would have sparked a look of confusion if mentioned some years ago – has taken off considerably since the birth of the metrosexual male. Increasingly, the male population are applying more products when it comes to their appearance, and the days when a wash bag would contain a bar of soap, a bottle of shampoo and a can of shaving cream alone are fast disappearing. According to Statista, the global male grooming market in 2016 will peak at a figure in excess of $20 billion , and a steady increase is predicted.

One of the key areas of the male grooming market relates to the increased popularity of beards. The wearing of a beard has become very fashionable, and the serious business of beard maintenance has seen a marked increase in products such as conditioners, oils, serums and moisturizers. The wearers of these sometimes profuse facial adornments have started another social group all their own – the lumbersexual. Described as a metrosexual with a need to retain a certain ruggedness, this area of society has contributed significantly to the decline in sales of razors and other shaving related products. Those looking for a cleaner look are now often inclined to visit a traditional barber’s shop, for that closer than close finish.

Of course it isn’t just beards that are fuelling the market. Many men now have a daily ‘routine’, which can include haircare products, moisturizers, washes, scrubs, soaps and many other things besides. Appearance is everything seems to be the message, and manufacturers are having to keep pace across a number of different packaging formats in order to keep the modern man armed with the products he now daily requires.

Variation is a key consideration

Which substrate a manufacturer is working with will determine which coding and marking solution is best suited, and the range of substrates used for male grooming products covers close to the entire spectrum – from plastics and glass, to laminates and metals. In this sector there has been a great move towards traditional packaging materials – so glass vials and bottles and small metal tins, for example, are prevalent. So too are tubes, as they offer convenience, are cost effective and enable consumers to use every last bit of product within. Often there are intricate designs and graphics printed on the packaging itself, and space for coding is generally limited. What is important is to ensure a quality code can be placed to manufacturer and retailer quality requirements, at the same time ensuring that code does not detract from the overall appearance of the product.

Manufacturers are now having to deal with more and more packaging types and materials, which can have a direct impact on the coding and marking systems they choose to employ. In a recent customer survey, 47% of respondents said that they work with eight or more packaging types, coding anything from a single lot or batch number to a 2D barcode. A high percentage (24%) are printing 2D barcodes, which is synonymous with higher end, niche products in this sector. Barcodes enable a lot of information to be stored in a small area, and allow for better traceability throughout the supply chain – decreasing the risk of counterfeiting and product diversion.

Select the correct partner – select the correct system

Working with a coding and marking partner who understands the brand and what it is trying to achieve is very important, as is having the breadth of capabilities to offer in order to deal with any coding and marking situation. Many manufacturers of male grooming products have manual elements to their lines, as the focus is more on quality than speed, therefore the outward appearance of a code or mark is very important.

Videojet works in partnership with its clients to ensure that every detail is covered – down to matching the colours, shapes and placement of the codes to ensure they fit in with packaging designs. Laser solutions, such as CO2, are popular in the male grooming sector, as they can be used to mark directly onto labels using block out windows – creating a white code on a black box for example. Laser is also ideal for glass, as it creates a very high quality finish.

For a lower up front cost, and for customers printing a basic 2D code, lot or batch number, Continuous Inkjet (CIJ) printing would be the preferred option. A number of inks have been developed for different applications and production environments, so finding the correct ink for a particular packaging type or design is simple to achieve.

For flexible packaging, popular for individual sachets of creams or wipes, for example, Thermal Transfer Overprinting (TTO) is the obvious choice. The ability to print high resolution text and graphics using a large variety of ribbon colors means manufacturers can again ensure that codes are complementary to brand designs. Achieving the best contrast with the design of the packaging, as we have highlighted, is essential.

Changeover speeds are also important. Manufacturers are often handling a lot of different product types in short runs, therefore changeovers are frequent. Every time you changeover there is potential for errors to occur. All Videojet products use the CLARiTY™ interface. A simple universal interface that helps with job setup and ensures the correct codes are applied to the correct products – reducing waste and errors. This ability to condense changeover times means more emphasis can be placed on production and the quality of the products being manufactured.

As men have decided to take control of their appearances and to invest more in themselves in terms of products, so too must the manufacturers of those products take every care to ensure they are fit for purpose in every way – right down to the addition of a first rate code.

About Nicola Rapley:

Nicola Rapley is Global Marketing Manager for the Cosmetics, Personal and Homecare sectors at Videojet Technologies. Her main responsibilities at the company are to develop a deep understanding of global trends and customers’ needs within the sectors, create marketing content to support sales efforts and provide counsel to product development teams on equipment functionality.

About Videojet:

Videojet Technologies is a world-leader in the product identification market, providing in-line printing, coding, and marking products, application specific fluids, and product life cycle services.

Our goal is to partner with our customers in the consumer packaged goods, pharmaceutical, and industrial goods industries to improve their productivity, to protect and grow their brands, and to stay ahead of industry trends and regulations. With our customer application experts and technology leadership in Continuous Inkjet (CIJ), Thermal Inkjet (TIJ), Laser Marking, Thermal Transfer Overprinting (TTO), case coding and labeling, and wide array printing, Videojet has more than 345,000 printers installed worldwide.

Our customers rely on Videojet products to print on over ten billion products daily. Customer sales, application, service and training support is provided by direct operations with over 4,000 team members in 26 countries worldwide. In addition, Videojet’s distribution network includes more than 400 distributors and OEMs, serving 135 countries.

Packaging Materials – A step towards protecting the goods!

Packaging material helps to protect the goods from contamination. It is a valuable and attractive form of science, art and technology. Packaging material assists to encircle a product to protect it from adverse environmental conditions during transportation, distribution, logistics, storage, sale and domestic end use.

For instance, packed material or goods attracts people’s attention. Be it any food item, home decor, apparel, toys, electronics or any other type of product, packaging materials play vital role in creating a long lasting impact on the customers. Various types of packaging materials are available in the market that can be used for variety of products.

Advancement in packaging materials:

Advancement in packaging materials helps to gain a long-lasting impression on customers. Excellent designing, good quality materials, informative texts add to the presentation and physical attributes of the packaging. With the advent of the technology, world-class packaging products help in creating impression. Flexible packaging materials are available in various textures and qualities.

Packaging can be multi colored, multi layered in the form of boxes, zippers, jars, bottles, cans and so on. They can be customized to suit the specific needs of the product and they also help to give a makeover to the items.  Superior quality wrappers guarantee attractive look and feel of the thing/material and also helps in enhancing the overall credibility of the item.

Packaging materials are not new for human beings. Some archaeological studies reflected that the materials were covered using wooden boxes, baskets of stems, wineskins and so on. Gradually, people started using materials such as bronze, glass and so on.

Packaging stuff preparation depends upon the nature of product that is supposed to be enclosed in it. While packaging materials, there are various parameters such as weight, shape, size, mode of storage, transportation and legal requirement of produce. The huge usage of these materials makes them a prominent commercial commodity.

Give utmost significance to the type of goods!

The major thing you need to keep in mind is, you have to give utmost significance to the type of goods being transported. There are several types of packaging available out there, and you have to take care of materials.

Packaging materials are in high demand as they are used by several industries. Packaging of a product has a major impact on the excellence and facade. On the other hand, the packaging handles safety, best quality guarantee, safety and cleanness of the product that is packaged in the packaging.  For the preeminent protection of the product during transportation and storage, it is necessary to make sure that the preeminent quality of packaging materials is used for packaging of products.

Berhalter high-tech die-cutting on a low budget

Just in time for Labelexpo Europe, Berhalter is introducing a worldwide new die-cutting tool concept for in-mold labels (IML). The company will be exhibiting the latest Berhalter die-cutting machine generation in combination with the new LABEL-light™ tool, which offers different advantages such as favourable tool costs and short lead times.

The Berhalter LABEL-light™ punching tool is a patented tool concept combining the advantages of the flat-bed die-cutting such as unique print-to-die registration and perfect handling properties with the advantages of affordable tooling.

The cost for a LABEL-light™ punching tool is up to 70% lower compared to a traditional punching tool even allowing a label contour correction of +/- 0.5mm.

Further, there is no need for re-grinding a LABEL-light™ tool – the cutting components can be easily exchanged by the operators in order to continue production immediately.

This punching tool has been designed especially for a cost efficient production of small to medium size IML label volumes.

The machine model predestined at our booth E41, hall 5 during the Label Expo Europe is the Berhalter B 500 high-performance die-cutting machine equipped for IML production. With eight synchronised but separately and individually controlled servo drives. The B 500 sets new standards in high-precision print-to-die registration. The foil tension is fully automatically monitored and regulated. This means that exactly the same die-cutting conditions are maintained throughout the die-cutting process, irrespective how well the reel is wound.

The result is precise dimensional accuracy of the in-mold label, which is crucial for the faultless functioning of the feed and injection-molding systems, as well as for the attractiveness of the end product.

As materials become more complex and more sensitive, and quality demands grow stricter, a perfect interplay between die-cutting machines and die-cutting tools is more important than ever before. Reducing cost means also using thinner in-mold labelling films. Berhalter aims to be the leading company worldwide by die-cutting and processing IML labels as thin as 40µ and even thinner films.

Other important aspects include the stack accuracy of labels as well as the static charge on plastic films. Berhalter die-cutting machines are characterized for their non-contact die-cutting process, which is ideal for the avoidance of static charges. Additional anti-static devices are included in the die-cutting process in order to guarantee the greatest possible process security.

Additional operations, such as the finishing of a surface texture, the insertion of a micro-perforation (for applications in the deep-drawn/blow-molding area), pre-cut holes (for injection nozzles) or die-cut holes for technical functions (centering aids, windows) are very easy to achieve on Berhalter die-cutting systems.

Using the Berhalter die-cutting system, it is possible to realise any marketing solution without having to impose restrictions in terms of the choice and design of the packaging. For us in-mold labelling is not a temporary fashion, but the result of continuous development for almost 25 years.

Berhalter is known worldwide for flexible, efficient and innovative die-cutting solutions. 55 years of experience and continuous quality development have allowed us to grow into a dynamic company in the packaging materials industry.

Our systems are tuned precisely to the production needs of our customers. Nevertheless, the Berhalter flexible modular construction system allows for individual adjustments to existing or new production concepts at any time.

Berhalter is Swiss and stands for the highest level of quality. With inspiration, passion and fascination, we create top-class quality products. Nothing is more convincing than one’s own experience. We would like to welcome you as a guest with our values, care for you as a satisfied customer and win you over as a friend.


RFID in Packaging to Improve Safety and Interaction

If only life is better with changes then adoption of change is a necessary action to consider even if it is the protector of many things, packaging. Driven by ever new-life-getting technology, packaging now-a-days has become a face for smart things through incorporating latest technologies and trends. Do you ever think a pack in your hand can help you interact with the brand owner of the product to get information? Or can anyone assume a food container that cares like your mom and makes your hands off from container after finding food in the box got spoiled? Well, these kinds of innovative packaging inventions will become our every day fun with the packaging called interactive or smart packaging integrated with RFID tags. The usage of RFID tags in packaging opens new avenues for greater safety, convenience and quality while moving with a mission to offer necessary information to consumers in the right moment.

Keeping consumers’ safety as the primary factor eAgile, a popular RFID systems provider has recently unveiled an integrated tag called 'DualWing' which astonishingly incorporated two frequencies UHF and NFC in it. In contrast to conventional applications, which may use either UHF or NFC frequency relying on the purpose, DualWing uses both the frequencies to bring up supply chain and consumer engagement option in a single integrated tag.

DualWing provides an interactive packaging solution that can forge an interaction between a consumer and a brand owner. For instance, if you're in a drug store and finding difficulty to choose a medicine from many products racked up in the store, you can simply connect to the brand owner and get information with the help of DualWing employed package and an NFC enabled smart phone by tapping phone over the product package. Once tapped, you'll be connected to the brand owner immediately and can access information like expiry date of the drug, dosage amount to be taken, does it had been into any recall, is the product authentic, does it have any side effects etc.

RFID technology that is set to provide information about drugs is also in the forefront to guide food lovers when they choose food packages. A Northern Europe based research organization, VTT Technical Research Centre of Finland had researched and developed an RFID based system that can detect and alert people about ethanol formed due to food spoilage.  With this, consumers can stay in a safe zone by receiving information from the wireless sensor that is able to detect the condition of food in a package. 

Researchers combined a wireless sensor that can find the spoilage in chopped fresh fruits with a printable RF tag and arranged it underneath the package label. If there is any formation of ethanol in food package, the sensor senses and sends information to consumer which can be accessed through near field communication (NFC) enabled smart phone. The data is sent via a reader, it can also be used from a remote server which stored it digitally, with the help of a smart phone.



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Lightweight Packaging and Materials Contributing for Lightweight Packaging

Sitting straight in answers for many questions hatched from the people and manufacturers who are looking ways to experience and introduce the environment friendly, sustainable and easy to reuse packaging products is Lightweight Packaging. This Lightweight Packaging doesn't needs any introduction as it has been captivating attention of the industries through its several advantages.

Lightweight packaging aim is to offer lightweight solution for the packaging, even so, it has to be strict towards its performance aspects. According to a model "Packaging Efficiency", developed by PwC, package life cycle has to meet five major areas that include: resources used for the creation of package, the ability of package to protect the product, display efficient, transport friendly and finally the kind of impact a package leaves at the end.

Many industries are seeing progressive benefits since the adoption of lightweight packaging and several packaging production companies are endeavoring to embrace it as this way of packaging can reduce overall costs, save energy during the production and transportation apart from its primary benefits lightweight and recycling efficiency. Especially, the food and beverage industry is striving to rack up the shelves with products that weigh less through the usage of different packaging materials and methods.

Materials Contributing for Lightweight Packaging

There are a number of packaging materials lined up to reduce the weight of package, and they vary based on the product type, temperature, mode of transport and many other conditions.  Here are some packaging materials working well in lowering package weight.


With the most significant quality lightweight, paper can smartly replace the traditional steel and metal packaging. Packing with metal is costly and unsafe to the environment, where as paper is a best packaging option due to its lightweight and biodegradable inherent properties alongside sophisticated properties - support to various package shapes and ready to reheat.  


Now-a-days Aluminium is a transcending packaging material that can effectively shield the product from many contaminants, while weighing less. Beverage cans today weighs 13grams for 330 ml aluminium with the wall thickness of 0.097 mm, alongside the weight efficiency and flexibility, aluminium potentially decreases the energy consumption and shortens the emission of CO2 during the transport time. Saving a single gram from each can, saves nearly 200,000 tonnes of aluminium per year globally.


Petroleum-based polymers are non-biodegradable and notorious for their negative effects on the environment.To overcome the concerns incurred by them, Biopolymer-based lightweight packaging materials were introduced. Natural biopolymers like proteins and starches and synthetic biopolymers like poly lactic acid are highly used in the packaging of food, pharmaceutical products and consumer goods packaging due to their compostable, cost-effective and ecofriendly properties.

Mono-material Packaging

Mono-material Packaging immensely benefits environment as it uses a single material for the entire product packaging, which can be recycled easily rather than package comprising of different materials.

Taking this idea further, LINPAC Packaging has implemented super lightweight mono-material rPET trays in support to their in-house lightweighting programme. In addition to lightweight, these innovative trays are 100% recyclable and capable of reducing carbon foot print.


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Meet the World of Packaging Surrounded by Latest Trends and Technologies

Mastered in defending food from the environmental conditions, contaminants and bacteria, ‘Packaging’ never left a cue of confined to its inherent property of wrapping around something but is waking up more beautiful through adopting new trends and technologies in the market. A few years back, the world of packaging introduced the technologies like edible food packaging and packaging that dissolves in water - The technologies which played a key role in the assumption of future that holds environment better by reducing waste.

Packaging manufacturers are experimenting more on new technologies and trends in order to meet the requirements of the consumers who become more discerning while picking products. Also, researchers are emphasizing on all the corners of packaging starting from the selection of color, shape and the technology swirling around the market. As a result, we would be experiencing a unique shade of food packaging named 'selfie' that operates some primary tasks involved in packaging like self-opening, self- closing, self-cooling, self-heating, self-sealing, self-cleaning, self-dosing etc.  

Acclaimed companies like ConAgra and Basic American Foods initiated mobile video technology that constructed benefits for both consumers and companies. With the mobile videos, companies can get consumer suggestions alongside with the advantage of observing how their customers engage with packaging like storing and opening a product.

Kodak, one of the world's best imaging solutions provider has started off an antimicrobial packing that can absorb oxygen and retains food fresh for several hours, while the University of Connecticut, a public research university and America based grocery manufacturer Kraft Foods Group are making moves towards inventing something close to science fiction "electronic tongue" that can sense the substances that are spoiling the product through the sensors embedded in it, packaging changes the color, relying on the color of the product, consumer can come to a conclusion of whether or not to use the food for cooking. 

Meanwhile, Nanotechnology incorporated Micro Packaging is leaving people jaw-dropping with its respective packaging material that is made from water and clay particles. This thinner material which is thousands of times thinner than human hair comes with the qualities of glass alongside eco-friendly nature. Comes on the same way,  Anti-microbial packaging not just protects food from the bacteria but acts against with the help of paper that is coated with anti-bacterial silver nanoparticles, says Ronen Gottesman, An Israeli graduate who gave life to this killer paper.

Market which is imminent to taste nanotechnology had already tasted the egg shells packaging, potato waste packaging and Coca-Cola’s plant based PET bottles etc. and looking forward for the new technologies lined up. On the other side market packaging designs are undergoing umpteenth changes with respective to consumer habits and interests.

Assuring the factors like protection and preservation are primary but packaging that comes with the solutions of branding, differentiation in products packing based on the type, difference in the usage of materials, languages, colors, images, shapes, labels, patterns and customs are what turned up as imperative factors entailing success and helping to reach the target audience.


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Eco-Friendly Packaging - For A Bright Tomorrow

The incorporation of eco-friendly products into the packaging industries is widely acceptable by all walks of people around the world due to the positive impact it has been incurring to the environment. Companies following these eco-friendly packaging methods are taking their share of reducing waste and carbon footprint while processing the packaging in cost effective, safe and captivating manner.  

Factors under consideration for eco-friendly packaging may consist:

  •  Low material usage: Less usage of packaging products, reduced packaging layers, less mass, low volume etc.
  •  Usage of compostable and biodegradable materials - Doesn't exist for the long run, should not contaminate environment and back to the nature quality.
  •  Recyclability - Using materials that are easy to recycle. Recovery value.  
  •  Reusable - Viable for repeated or reusable packaging, or may be for other purpose
  •  Less Energy – Minimization of energy usage for both production and supply of goods
  •  Climate effect – Causing no ozone layer disturbance and stimulation of green house gases such as methane and carbon-dioxide.    
  •  Always not under the radar - Usage of materials that are harmful for human and environment

Eco-Friendly Packaging Materials


The leftover fibrous matter of the sugarcane that went under crushing is bagasse. It has been a packaging product for years with its environmental friendly characteristic like smart decomposition.

With the continual steps of heating followed by pulping and moulding bagasse invokes shape of products like plates, platters, bowls and cups highly manageable to use in microwave or freezer without any hitch.


Eco-Friendly Bagasse Products. Source:

Palm leaf products

The thickness varying palm leaf products racks sumptuously stylish over the shelf of elegantly compostable products that serves to the requirement and takes sprint to join the nature.
Biodegradable Palm leaf plates, platter trays and bowls can be reused with a quick wash or wipe.


This so-natural product cracked out from the sources like vegetable fats, pea starch, corn starch shows the similarity of a usual plastic though embodied with the renewable and recycling characters. Unlike plastics taking big bout to form from the finite oil and hundreds of years to decompose the bioplastics are worthy to foster our environment with low green house gases impact.

Forest Wood

Wood packaging involves utilization of wooden products that are made out from renewable plant resources for packaging of boxes, cases, drums, crates, pallets, box pallets and other similar packaging products to hold commodity.  

Recycled paper

The recycled paper packaging products contributes for the glory of environment through their inherited significant properties of compostable and biodegradable alongside some notably benefiting non-polluting, clean and safe characteristics. In addition the consumption of energy for the production of packaging products with the recycled paper acquires less than the products come out from trees.

Plant Starch

Plant Starch Materials extracted from renewable crops are bio degradable plastics with the flexible nature.  Starch derived from potatoes, corn, cassava root called Tapioca and grass fibers individually constitutes for the production of packaging products that are bio based. In addition, they are heat resistant and fits stringent to carry hot food.

Disposable Spice Grinders – new packaging alternatives

Spice grinders have gone under the innovation radar. With globalization, came cuisines from all over the world that have got into our homes. As a consequence of such rapid harmony, there is a trend in the market to experiment with food and use freshly ground spices. Permanent spice grinders are expensive and so more number of companies are trying to bring in spices sold in disposable platic jars that will work as spice grinders.

People prefer taste enhancement and hence ground peppercorns are at the top  in terms of demand. Also, when talking about spice grinders, peppercorns are the most favoured. The main purpose of the pepper grinder is to grind fresh pepper without any physical exertion on the wrists. This is called one-way packaging in the packaging industry. This is cost effective and can also be termed  as an innovation gadget that is simple in construct and easy to use.

Consumers are often frustrated with the ‘permanent’ and expensive spice grinders that are prone to breaking owing to refilling issues. There is also a limit to how much grinding the grinders can withstand with respect to the teeth which can be of steel, plastic or ceramic. The new disposable spice grinders are designed in such a way that they disable customers from refilling the grinders.

  • Usually, a spice grinder is composed of the following parts:
  • A glass or plastic container in a jar form or can be a bottle too
  • A wide set of teeth that can stand still known as the fixed burr
  • Another set of teeth that are able to rotate in relation to the fixed teeth known as the rotating burr
  • A lid that prevents dust from getting into the jar or mouth of the grinder when not in use.

The Integral Grinder from South Africa is a new innovation in the industry. An injection moulded perform takes the shape of a jar that will be containing the spices to be ground. The jar is already moulded with integral grinding teeth on the inner layer of the perform neck. A separate rotatable moulded extension is able to snap into the jar to form the other parts of the grinder.

The perform needs to be stretch blow moulded. The most important difference this new grinder has from all others is that the teeth of the grinder are incorporated in to the body of the bottle. This reduces number of parts from 4 to 3 and hence not only gets rid of the cost of the fixed burr but also the cost of putting together the fixed as well as the rotating burr way before they are placed into the jar.

The company that has devised this claims that the cost of packaging a grinder compared to one that would carry only spices is almost equal. The packaging for a spice container has been made into a grinder by the company.

Most grinders in the market use burrs that are made of acrylic. Some are moulded in acetal or polycarbonate. The company that has invented the Integral Grinder has made an injection blow moulded bottle in PET material with the required teeth that is used in the fixed burr being incorporated into the neck of the bottle.PET bottles being used ensures that the walls are thin and the neck of the jar are kept tough.

This innovation will relieve consumers from the usual pain that permanent grinders bring in and will also be a cost effective method.



Creative gets the packaging world- sunlight inks and ‘movie unlocker’ beer bottles

The packaging world witnesses creativity every now and then – we know that. In a consumer droven world, it has become all the more necessary to attract buyers through creative packaging.

Sunlight Inks (photochromic) are a breather which can be used on paper, film and pressure-sensitive labels. These inks are a breakthrough in chemical industry and provides a quick kinetic when hit by sunlight, characterized with repeatability which allows the ink to turn itself “on and off” on a broad colour spectrum with its inbuilt durability in the sun.

Sunlight inks enhances brand value: it is like a ‘theatre-in-hand’.For instance a consumer walks outside, this technology would transform from a clear to a colorful reminder to apply sunscreen, or recommendations for garnishing cocktails, or maybe a surfing board comes with a secret code that reveals itself under the sun which helps one to install an app.

These inks can be printed on labels or packaging containers.

The incorporation of electronics on beer bottles is nothing new. Glow in the dark bottles have been implemented in lot of places.

The Heineken Ignite bottle which had been introduced at Milanese ‘Lounge of the Future’ put together micro sensors and wireless networking to be able to detect when drinkers say ‘Cheers’ and then activates eight LED lights, which sparks when consumers take a sip. The lights also dance to the tune of the music, are able to interact with other bottles.

A “ Movie Unlocker” beer bottle for the brand Grolsch Beer enables movie watching online, absolutely free.This is a special embedded device that is able to accept radio signals and transmits it through a Bluetooth beacon kept under the bottle top directly on to a device where a person wants to view a free movie on. This transmitter is protected when the bottle is capped by a special sticker that totally blocks the radio frequency. This means that it can’t be identified by the device unless a user allows it. The activation happens only when the user touches the device with the bottle cap..Consumers can now enjoy free movies!

Thanks to these beer bottles, one does not even need a credit card for watching movies.

The Grolsch bottles feature special codes that get scanned rapidly through Bluetooth and then it send a signal to a server that has been equipped with a previously registered serial number.The verification code in the bottle and the one in the database need to match and once that happens, consumers can sit back and enjoy a free movie.

Insight: What are the Main Advantages of Stretch and Shrink Sleeve Labels?

Stretch and shrink sleeves have grown over the previous decade to capture around 12.5% by area of the global labels markets. What is causing this increase in demand?

Sleeve label demand is largely driven by its advantages in terms of marketing and brand identity, as well as its visual on-shelf appeal to consumers. New developments in sleeve label films and manufacturing processes are also improving the quality and definition of sleeve labels on a continual basis. Other market drivers for sleeve labels include economic influences, consumer demand for convenience products and retail trends. In this new bulletin, Smithers Pira examines the main advantages of stretch and shrink sleeve labels, and what might be behind this market growth.


  1. Brand identity

What sleeves offer that is different to most other types of labelling and decoration is a cost-effective method of decorating highly complex shaped containers. They may also enable the wall thickness of plastic and glass containers to be reduced, eliminate the need for coloured containers, and provide new types of promotional opportunities. By shrinking films labels onto a product, heat shrink labels can smoothly cover contours that would be difficult for standard adhesive labels. Given the growing popularity of sleek, curvaceous beverage bottles, this is an important advantage for sleeve labels.

Sleeve labels have an advantage over conventional label types when it comes to making a product stand out to consumers. A sleeve label can be applied to a package in a variety of different ways, from covering just the shoulders or cap of a container to full-body 360 coverage. The extra space provided by full-body shrink sleeves allows for some colourful and eye-catching designs, as well as providing a larger area for brand owners to communicate with prospective customers. With tight labelling regulations for food and pharmaceutical products in place or on the way, having this extra space to conform to regulatory standards while also maintaining a product’s ability to reach out to consumers will only become more important over time.

  1. On-shelf impact
  2. To isolate the effect of shrink labels and quantify the value of the package, in 2011 Eastman Chemical Company commissioned AC Nielsen to conduct a study of 800 consumers to help understand consumer preference for label format. The study confirmed the on-shelf effectiveness of, and preference for, high-contour bottles featuring shrink sleeve labels. The study also demonstrated that shrink sleeve labels create stronger consumer emotional connections than traditional labels and act as a key influencer of initial product trial and long-term sales.

While shrink sleeve labels expand package aesthetics and design potential, research suggests that consumers can perceive them as a relatively expensive label type, causing them to suspect an unnecessarily heightened product cost. However, shrink sleeve labels provide secondary, unseen savings by allowing brand owners to eliminate tamper-evident drop bands, remove colorant from closures and bottles, and reduce or eliminate UV inhibitors in the package. Total package value should be considered, both when spurring consumers to try a new product and when building brand loyalty.

  1. Practical advantages

Sleeve labels also offer advantages for the more practical aspects of packaging design. For example, pre-formed shrink film bands, which are manufactured to fit particular container shapes without the need for custom design, can be attached to container caps to provide a protective, tamper-evident seal. Whether for food or beverage products or for the more safety critical pharmaceutical products, pre-form bands are a simple way of informing customers if a product has been tampered with. These bands can be perforated for easy access, as well as allowing printed safety text. CCL Label, for example, launched an easy-to-open shrink sleeve paired with a tamper-evident seal in 2012. The easy-opening label covers the neck/top of bottles and comparable containers for food, cosmetics and hygiene products.


Compiled by SmithersPira and reproduced with permission.To find out more about the stretch and shrink sleeve market, read the report, The Future of Stretch and Shrink Sleeves to 2019, on the website of SmithersPira.

Paper Packaging Market: Recent Trends

Within the recycled materials market, paper packaging is the largest sector, accounting for around 65% of all recycled packaging. Paper and paperboard also have the highest recycling rates worldwide (with the exception of glass in some countries). Demand for paper packaging will continue to grow, due to the manufacturing economies of China and other emerging countries. In fact, the overall market for recycled paper packaging will grow at a CAGR of 5% to reach $139 billion in 2018.

Geographic forecasts

In the US and Canada, paper and paperboard recovery has increased by 81% since 1990, and has reached a recycling rate of 70% in the US and 80% in Canada. European countries have reached an average of 75% for recycling paper, with some countries like Belgium and Austria achieving almost 90% recovery. In the UK and many other countries in Western Europe the paper recycling rate is 80%. Eastern Europe and the rest of the world tend to lag behind in paper recycling, mainly due to a lack of adequate recycling infrastructure.

Recovered paper accounts for 37% of the US pulp supply. The demand for paper pulp is growing rapidly in developing countries; China, India and the rest of Asia are the fastest growing users of paper per capita. The increase in the transit packaging sector in China, combined with growing consumerism, is leading to rapidly growing demand for paper packaging. Paper packaging demand has been growing at a rate of 6.5% since 2008, far higher than anywhere else in the world. Along with this demand for paper packaging, the demand for recycled paper is also increasing.

Containerboard packaging represents the largest market for recycled paper packaging. About 30% of the paper and paperboard recovered in the US is used to produce containerboard which is the material used for corrugated packaging. A large amount of recovered paperboard is exported to China, while the rest is used to produce other paper packaging such as boxboard, which includes folding boxes. In 2011 exports of recovered paper to China and other countries accounted for a huge 42% of the paper collected in the US for recycling.

What’s next for paper packaging?

It is estimated that the demand for recycled paper will exceed supply by 1.5 million tonnes of recycled pulp per year by 2018. The paper industry is investing in paper packaging plants in the developing world to satisfy growing demand in these regions.

In the future, paper packaging is the most obvious choice for replacing polystyrene. Many key players in the industry have already switched to or are experimenting with paper products. For example, Starbucks uses only paper cups and is actively involved in paper recycling initiatives including closed-loop systems in select locations. Further improvements in paper recycling will also help to grow the market, as recent advances have made it possible to recycle coated paper packaging along with corrugated paper. This will reduce the cost of recycling significantly, driving up the demand for recycled paper.

Paper packaging in the food-service industry

One of the fastest growing markets for recycled paper is the food-service market. Although it represents a small percentage of the overall market for recycled paper (<1% of the total recycled paper market), it is expected to grow faster than the overall demand for recycled paper packaging. With the economy improving, the food service market will start to see more growth, and that combined with increasing consumer awareness of litter and solid waste caused by increasing consumer awareness of litter and solid waste caused by discarded plates and glasses will drive the demand for recycled paper. Industry players are also getting active in this market as pressure from governments and various environmental groups keeps increasing.

‘Research compiled by Smithers Pira,’ 

To find out more about the paper packaging market, download the report The Future of Sustainable Packaging to 2018 , compiled by SmithersPira.

P.E.T. Engineering: Amstel Premium Pilenser

Amstel. Time well spent.


A Heineken brand, Amstel Premium Pilsener is one of the most popular brands in the premium beer segment in Europe. It is targeted at men over 30 who are both beer amateurs and connoisseurs, appreciate the quality that comes from a slow brewing process and love spending quality time with friends, far away from the pressures of daily life.







P.E.T. Engineering’s challenge was to develop a 1l PET bottle with a premium look recalling the heritage and devotion to excellence of the great brew masters since 1870 and, at the same time, creating a convenient bottle for daily consumption at home and outdoors.



This project involved a full packaging design system. The bottle was given an especially premium look by means of detailed and glasslike engravings which underline the brand’s heritage, brand elements such as the brew master tradition and the Amstel brewery’s year of foundation. These have been aligned with a label design which gives premium status to the product using a gold background representing the high quality and excellence attained over the years by this slow brewed beer.

Labels, shape and engraved decorations enhance one another to create a unique visual language that helps the product to stand out and makes Amstel different from its competitors; as different as Amstel amateurs are, with their unique approach to life.


For info:
Elisa Zanellato, Marketing & Communication Manager, +39 0438 403069 –
P.E.T. ENGINEERING: Set up in 1999, in just over ten years P.E.T. Engineering has acquired a leading position in the international PET containers planning and industrialisation market with a client portfolio which includes some of the most exclusive beverage companies: PepsiCo, Nestlé Waters, Heineken, Carlsberg, Granarolo, Parmalat, Levissima, Baltika, SanPellegrino, Inbev, Ferrero, to cite but a few. Ahead of the times in terms of market requirements, attentive to the present and projected into the future, P.E.T. Engineering is synonymous with design, innovation and Made in Italy. All this makes it the ideal partner for any beverage packaging requirements. For info:

Ecological contemplations, practicality and an eye-catchy pack are keys today

Simple opening components, resealability and administering helps are getting to be progressively unmistakable in bundle plan. Nourishments that can go straight into the microwave in their bundled state and bundles with novel plastic overlays that expand an item's best-before date are likewise around the new patterns.

Producers who ignore accommodation and whose items don't emerge from the swarm with high practicality and alluring appearance could soon be out of the running in an exceedingly focused worldwide business.

“Packaging solutions are now expected to feature convenience and a minimal ecological footprint,” said a delegate of the German show and bundling maker STI Group at the late Interpack exchange reasonable. STI creates its bundling for the nourishment and shopper products industry utilizing cardboard and ridged board, to a great extent getting rid of plastics. Well known to a lot of people, STI produces the bundle of the Persil clothing cleanser brand with its exceptional tear-open instrument.

In the interim, at the world's biggest customer engineering tradeshow, CES 2011 in Las Vegas, remote charging innovation was uncovered for new packaging. The innovation utilizes prompting force to make packaging which can light up in stages to make an eye-getting impact.

Lessening waste

Recyclability is one of numerous ecological contemplations that makers need to consider.One of the principal parts of packaging is to forestall more waste than it makes by lessening breakages and growing the timeframe of realistic usability of items. This is especially the case in the sustenance business where new bundling improvements have had the capacity to significantly lessen the measure of nourishment squandered in the inventory network.

As indicated by a 2010 report from Pricewaterhouse Coopers, the misfortune of sustenance items between cultivator and shopper is about 2% in the created world, however between 30 and half in the creating scene. The distinction is to a great extent attributable to present day, in fact progressed pacakging intended to safeguard new sustenance for more.

For instance, grocery stores are offering exclusively wrapped products of the soil on the grounds that the slim plastic wrapping will permit them to stay crisp for up to five times longer. Diminishments in plastics must precisely adjust the effect of item misfortunes that may come about because of the utilization of excessively small bundling also the effects of utilizing excessively.

In the course of recent decades, the bundling business has lessened the weight of packaging by more than 40% thus the vitality needed to make packaging for sustenance is presently just about 10% of the inventory network vitality used to get that nourishment to us.

By its temperament bundling is exceptionally noticeable and is something that pulls in the consideration of customers, the media and naturalists. A late report distributed by Wanaka Wastebusters guaranteed that 86% of New Zealanders are concerned by the measure of bundling waste they need to manage.

New Zealanders anticipate that the bundling business will decrease the measure of bundling waste going to landfill and to create bundling which utilizes fewer assets.

“The packaging industry is moving from looking at packaging recyclability as the only environmental criterion, to addressing the sustainability of packaging in a much broader sense, where recyclability is one consideration of many, said executive director of the Packaging Council, Paul Curtis.

It is hence that the Packaging Council of New Zealand has created a Packaging Product Stewardship Scheme for its parts. The particular goals of the plan are enhanced bundling configuration and frameworks to decrease bundling waste, expanded reuse of bundling, expanded reused substance in bundling to supplant virgin material and expanded customer mindfulness and understanding of maintainable bundling. Plan parts are obliged to receive the Packaging Council's Code of Practice for Packaging Design, Education and Procurement which is intended to help organizations deal with the now and again clashing requests of specialized execution, cost, buyer insurance and nature's turf, while perceiving the requirement for a reasonable pop culture.

Material ink jars and dark glass

Heineken has as of late collaborated with New Zealand design originator Adrian Hailwood to praise the launch of the world's first material ink can. To push this creative bundling engineering, Heineken offered customers constrained version eye-veils made by Hailwood. The cover will help purchasers to "feel" the new Heineken can in their grasp.

The new Heineken jars are accessible in six packs at grocery stores and alcohol stores across the country.An alternate brew brand – Monteith's – chosen that dark glass might be the ideal packaging decision for its new Single Source lager.Monteith's advertising administrator Russell Browne said dark glass helped make a strong-looking item with premium, refined appearance.

“Our new beer delivers unique flavours due to the specific areas in New Zealand where we source hops and barley,” said Browne.

The dark containers are generated by the world's biggest glass packaging maker, Owens-Illinois (O-I), which as of late stretched its new dark glass innovation in the Asia Pacific commercial center with the opening of another $85 million glass heater in Auckland.

“O-I’s black glass allows us the opportunity to do two things; primarily it protects our flavours from damaging UV light and secondly delivers a very distinct image on-shelf to reflect a totally different way of brewing,” explained Browne.O-I's new dark glass brew flasks are economically accessible in one configuration and two conclusion completes. The jugs are 100% recyclable and give various useful profits, including unrivaled light insurance.

Jacqueline Moth, O-I Asia Pacific’s general manager of marketing and sales, commented: “Consumers continue to be intrigued by new and innovative packaging. O-I’s black glass can be applied to all food and beverage categories to create standout products that will attract the attention of consumers in a competitive market.”

The organization utilizes more than 22,000 individuals with 78 plants in 22 nations.O-I NZ is New Zealand's just nearby glass packaging maker and has been supplying the neighborhood nourishment and drink commercial enterprises since 1922.The new heater in Auckland will additionally empower the organization to practically twofold its reusing of post customer glass – called cullet – from 84,000 to 154,000 tons for every annum. This gives a huge decrease in carbon outflows and waste going to landfill.

Steve Bramlage, O-I NZ's general chief, said the new heater might build the accessibility of provincially-made glass bundling, guarantee security of supply, and give shorter lead times and cargo efficiencies for clients.

“O-I’s new furnace uses the latest in global glass manufacturing technologies to produce quality glass packaging to meet the short-term and long-term needs and expectations of our customers as well as New Zealand consumers,” Bramlage said.

The new furnace utilizes thin neck press and blow engineering to generate light weight jugs, giving a huge decrease in vitality utilization while keeping up flask extents and premium outline prompts.“This significant investment in our Auckland plant highlights our commitment to supporting the future growth of New Zealand’s food and beverage industries,” says Bramlage.

Meeting your Printing and Packaging requirements

As one of the major printing centres in the world, Hong Kong understands what buyers require from the printing and packaging industry. Hong Kong International Printing & Packaging Fair 2014 answers buyers' need for a price-competitive, one-stop sourcing point with a comprehensive range of quality products and services from reputable suppliers.

The fair offers printing and packaging solutions, related equipment and consumables as well as design and other pre-press and post-press services.

Maximising value and opportunity

In the 2014 edition, the fair is expected to host more than 360 exhibitors from around the world. With so many experienced suppliers under one roof, the fair allows you to source more effectively through face-to-face discussion and immediate cost comparisons, reducing overheads.

The international nature of the fair brings you into contact with industry peers from different countries and regions. The networking opportunities expand contacts and deliver an overview of the global industry and the status of individual markets.

Many overseas buyers are deeply interested in the Chinese mainland, both as a source of price-competitive supply and as a market. The fair provides a window of opportunity in this regard. Conversely, for buyers from the mainland, Hong Kong is the ideal hub for innovation and quality assurance to explore further afield.

Who you can expect to meet

Hong Kong International Printing & Packaging Fair 2014 presents exhibitors offering:

•     De Luxe Zone                                         •     Green Printing & Packaging Solutions
•     Printing Services                                     •     Integrated Pre-press & Trade Services
•     Packaging Services                                 •     Integrated Packaging Solutions
•     Digital Printing Equipment                        •     Printing & Packaging Equipment
•     Food & Beverage Packaging Solutions      •     Printing Consumables & Packaging Materials

Highlighting market trends

The fair is sensitive to changing buyer needs in a dynamic retail environment. Dominant trends in printing and packaging include the surge in luxury goods, the pressure to go 'green' and developments in food and beverage presentation. Suppliers catering to these needs are grouped in special zones, with the Green Printing & Packaging Solutions Zone making its debut.

De Luxe Zone widens its focus in 2014 following positive buyer reaction. The zone provides products and solutions which promote the value of premium and luxury products by giving them outstanding shelf appeal and boosting their image. In the 2014 fair, buyers will see high-end packaging materials such as PU leather, textiles, crystal as well as fancy and special papers.

They will be offered packaging boxes with unique, non-traditional designs and be able to check out non-paper packaging products such as tin boxes, wooden boxes, plastic bottles and more.

Green Printing & Packaging Solutions Zone follows the immense buyer interest shown in the Green Printing & Packaging Solutions Display Area of previous fairs. Consumers require manufacturers and distributors to make sustainable choices and the new zone allows you to do this. It features exhibitors who use recycled and/or recyclable paper and eco-friendly ink, packaging materials from sustainable sources and synthetic paper as well as production processes which do not damage the environment. 'Green technology' is highly innovative so buyers will find new and exciting offerings in the new zone.

Outside the zone you can find other exhibitors with 'green' features. They are identifiable by their “Green Solutions Suppliers” insignia on the booth fascia.

Food & Beverage Packaging Solutions Zone is another inspiring zone for buyers who need to keep abreast of new technology in this space. Suppliers here are specialists who understand the many needs of the industry. Buyers can expect to see materials and packaging solutions which take into account safety, health regulations, convenience, shelf life, functionality and the many other buyer concerns. Additionally, suppliers in this zone understand the importance of quality and aesthetics in the packaging of products which vie for consumers' attention on crowded supermarket shelves.

Keeping abreast of developments

Printing and packaging are both dynamic, with new technologies being developed, market situations changing and regulations being introduced. The fair's seminars cover many important topics of relevance to the industry today. The displays of entries in the Hong Kong Print Awards and the Hong Kong Digital Printing Awards will inspire and encourage excellence.

Chance to visit world's largest gift fair

HKTDC Hong Kong Gifts & Premium Fair takes place concurrently at the Hong Kong Convention and Exhibition Centre in Wan Chai. Buyers will be able to access this fair easily as a courtesy bus service operates between the two venues. More than 4,000 exhibitors are expected to participate in 2014.

Supporting buyers

Hong Kong International Printing & Packaging Fair 2014 has many services and facilities in place to assist buyers achieve their goals at the fair. To name a few:
Value for money hotels – Hong Kong has an abundance of hotel rooms at every budget level;
Free shuttle bus service – buyers can commute between the fair venue, AsiaWorld-Expo, and convenient points in Kowloon and Hong Kong;
Courtesy email centre – communications are made easy through this facility;
VIP Lounge – this is a haven for VIP buyers to relax or have business discussions;
Prayer room – visitors will find this in a private but easily accessible space in the fairground.


What’s Next for the North American Packaging Market?

North America is the world's largest consumer of packaging, and is characterised by such packaging giants as International Paper, Tetrapak, Reynolds Group, Ball Corporation and Owens-Illinois. Since a brief dip in 2009, the North American packaging market has recently been growing steadily.

Although market sentiment is still cautious in the region, the North American packaging industry is expected to grow by, on average, 1.4% annually above inflation levels to reach $186.0 billion by 2017. SmithersPira examines the key areas of this growth, and the main challenges to the market in the next four years.

1. Mexico to continue impressive growth

Of the three North American countries, Mexico is forecasted to have the highest percentage of growth in both the short and mid-term. In 2011 the largest market share of the North American packaging market was by the US, with 83.3% ahead of Canada with 9.8% and Mexico with 7.0%. The US saw the biggest negative impact from the global economic downturn. 

Mexico is expected to gain on average 3.1% per annum over the next four years to 2017. Particular areas of growth in the Mexico packaging industry include soft drink beverage packaging, meeting the needs of customers seeking both versatility and sophistication from their packaging.

2. Paperboard to lead market share

Although paperboard suffered a steeper decline than most other packaging materials during the recession, especially in the US, it has recovered quickly and returned to pre-crisis levels. In 2011 in North America the largest share of packaging consumption was paperboard, taking 33.7% of the total, and corrugated packaging claimed the largest share of North American paperboard packaging sales.

Corrugated packaging was not only the fastest-growing paperboard sector, increasing by 4.7% during the year 2011, it also accounted for the largest share of board consumption at 64.3%. The US is forecast to maintain its 2012 share of North American board packaging sales, growing on average by 0.9% per annum above inflation levels to reach $51.9 billion in 2017.

3. Rigid plastic packaging to continue success in North America

According to The Future of Packaging in North America to 2017, a market report from SmithersPira, the rigid plastic packaging market is forecast to grow on average by 2.6% per annum to achieve sales worth $40 billion and 11.9 million tonnes by 2017. Mexican rigid plastic packaging sales are expected to grow the fastest in the region, with an average annual growth rate of 4.8% and surpass the Canada packaging market consumption levels by $45 million in 2017. Rigid plastic packaging is expected to continue to gain popularity in the market, experiencing the highest growth rate across plastics, ahead of PET (Polyethylene terephthalate) and PE (Polyethylene).

In 2017, the rigid plastic packaging market is forecast to be worth $433.5 billion, with PE and PET remaining the main plastics used for consumer manufacturing.

4. Industrial sectors to demonstrate recovery

Uncertainties still remain concerning the North America economy - specifically the impacts of the European economic crisis and political uncertainty in oil-exporting countries. The US has also been significantly affected by falling real estate values and difficulties in securing financing for future investments. However, the industrial segments have been in recovery since a sharp downturn in demand in 2009. Real estate values are now also starting to show recovery.

Growth rates of industrial packaging are showing the same forecasted growth rates as those in consumer packaging in coming years. Industrial packaging is expected to increase on average by 1.2% per annum above inflation levels to reach $62.5 million by 2017.

5. The growth of retail ready packaging

Retail ready packaging (RRP) refers to packaging delivered to a retailer in a self-contained unit, which is immediately ready for on-shelf product display without the need for assembling or unpacking. This type of packaging provides an attractive structure which both advertises and displays a product, cutting down on operation costs as the shipping package itself arrives basically shelf-ready. 

Retail ready packaging is continuing to gain popularity and traction in North America as a number of retailers consider its implementation and others expand their efforts in the area. This is due to an increased understanding of RRP, and the ever-growing penetration of RRP across categories. According to a survey conducted by Packaging World, 57% of suppliers in North America stated that they had received an increased number of requests for RRP in the last 12 months from their retail customers.

Contact Bill Allen on +44 (0)1372 802086, Editor’s note:SmithersPira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, the company provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.‘For more information on the flexible packaging industry, see Smithers Pira’s report The Future of Packaging in North America to 2017

Briefing: The Shift from Rigid to Flexible Packaging – What are the Benefits?

The way in which consumers view and interact with packaged products is changing. With a growing focus on convenience and sustainability, traditional pack types are being replaced by innovative and flexible options designed to meet these consumer needs. The flexible packaging market is estimated to be worth $351 billion by 2018, meaning that it is rapidly gaining market share from other sectors such as traditional rigid packaging.

There have been many exciting new product developments which have helped to demonstrate to consumers the true potential of flexible packaging. Examples include the Halls "twist-off" Stickpack converted by Sonoco & Co - a flexible package which allows one sweet to be dispensed without losing others - and the Savvy Green Laundry Detergent Pouch, which displays high-end graphics and offers easy dispensation.

So, what sets these products apart from the rigid packaging we are more used to seeing on supermarket shelves? In the sixth instalment of our exclusive and informative bulletin series, SmithersPira examines the latest flexible packaging market trends, as well as the main advantages of flexible packaging over more traditional rigid packaging solutions.

1. Lightweighting
The bottled water sector is a prime example of a market in which materials have gotten lighter and lighter over time, producing less waste. However, manufacturers have now reached the stage where PET bottles cannot be made much lighter.

Therefore, the next step in this process is to replace plastic bottles with lightweight, flexible pouches. This development has been gaining traction over the years, although widespread usage has not yet occurred. The primary reason for this has been issues with high-speed filling - while PET bottles can be filled at speeds of 1,500 packages per minute, the process of filling pouches falls behind at only 400 packages per minute.

However, some of the newer PET bottle-filling technologies are designed to transport the bottle through the cycle via the neck, a breakthrough which will also allow the introduction of pouches using the same technology. This is forecast to occur as early as 2014, and the use of pouches would allow water companies to reduce their packaging weight by 50%.

2. Ease of decorating
Part of the total cost of any rigid package is the label, and these are applied as part of the filling process. Labels are supplied from a different supplier than the bottles, meaning that they often become a bottleneck in the filling process.

With flexible packaging such as pouches, the converting of the pouch generally includes full printing features along with the lamination of the films if necessary. This printing only marginally increases the cost of the pouch and has no effect on the filling process itself. Printing options for flexible packaging are endless, and can be instantaneously changed if required.

Another key decorating feature is the printing of security or brand identity graphics, which is just being developed for flexible packaging. The challenge associated with this new technology is: how can security graphics be included in the packaging design without making it obvious to the potential counterfeiter? Solutions include pigment additives which only appear under certain lighting and inks which disappear and reappear depending on environmental conditions. Such technology simply isn't possible with rigid alternatives.

3. Barrier properties
One of the main advantages of flexible packaging over rigid packaging is the ability of the company to "dial-in" the appropriate barrier for the product and end-use. Many products, such as juices, wines and milk, require a reasonable oxygen barrier. Bottles made from PET, glass or multi-layer paperboard laminates provide a barrier for all products whether it is required or not.

A flexible package can be supplied with barrier properties which can provide anything from moisture and aroma protection to essentially the same barriers as glass. Aluminium foil has been used for many years as the ultimate flexible barrier material, although its properties are compromised by the most recent flexible packaging developments, such as stand-up pouches. When creased in this way the foil can fracture, leading to pinholes which let in oxygen, water and light. To combat this, new flexible materials such as styrene-acrylonitrile (SAN) have been developed as foil-replacement. SAN is tough even in thin layers, and recent production methods have improved the flexible properties of this resin.

4. Packaging variation and dispensing
Packages made from flexible plastic films can be made into practically any shape imaginable, and the inclusion of handles, fitments and opening features is quite straightforward. Today's pouches often have advanced dispensing functions such as screw-top caps and laser-scored tear features. Flexible packaging can also be used to enhance rigid packs; an example being shrink labels used for plastic bottles. These labels not only provide attractive decoration features, but also additional levels of barrier protection against oxygen or light.

Other key technical developments include fitments for use with flexible packaging for liquids, with traditional dispensing taps leading to connecting valves, one-way dispensers and pop-up straws. Connecting valves allow consumers to connect a pouch with dishwashing soap directly to the appliance, so the proper amount of detergent is dosed every cycle and no clean-up is required.

5. Larger sizes
As technology has improved, the flexible packaging market size has increased and the ability to produce packaging of ever-larger sizes has become possible. Larger retail flexible packages are now becoming the norm as consumer packaged goods and retail outlets alike take advantage of larger-format packaging. For example, the classic paperboard carton and unprinted flexible liner used for dry cereals is rapidly being replaced with flexible pouches incorporating high-end graphics and easy to reclose features. These packages are typically much larger.

Kraft Food's YesPack for salad dressings and other condiments recently won gold at the Global Packaging Association Awards. Incorporating many of the benefits of flexible packaging into a large format package for food-service liquids, the pouch makes it easy to dispense product, and makes sure every last drop is utilised. We can expect to see many new types of pouches being introduced for large format liquid packaging as consumers better understand the benefits and converters develop new technologies to their fullest.

Contact Bill Allen on +44 (0)1372 802086, Editor’s note:SmithersPira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, the company provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.‘For more information on the flexible packaging industry, see Smithers Pira’s report The Future of Global Flexible Packaging to 2018.’

The Debate: Easy-to-open Packaging or Secure Packaging?

Most of us must have had that awful experience of wrap rage – that frustration of not being able to get hands on a lovely set of headphones due to some stubborn package.This results in negative association with the brand and often worsens one’s entire experience with a particular brand in case of any injury while opening a package.

Packaging companies are aware of such possibilities and go to great lengths to ensure that their consumers are not engulfed into the wrap rage, and thus make efforts to sustain brand value.

Market analysts feel that companies that do not understand this, have to pay hefty 2014 onwards.

Often consumers pick up a pair of scissors or a box cutter or any other sharp tool to open their package. In such desperation, lies the risk of getting hurt while also damaging the product inside.Statistics show that 70 percent of cuts and abrasions are to the fingers and hands.

Do you have a business plan for protecting your customers from injuring themselves on your packaging?

Can You Make Secure Packaging Easy to Open?

In the vast dynamic world of packaging, it is known by conventional wisdom that a package can either be made secure or easy to open, but most definitely not both.

Minute consumer goods that are of high value especially like smartphones, designer headphones and accessories for electronics are far more pervasive than ever, nevertheless, and can rarely be kept under strict observation in the store.

These situations call for a tremendous need for an encapsulation of packaging, one that is secure when at the store and at the same time not a tedious task to get rid off at the comfort of a home.

The EasyOpen product packaging design by Plastic Ingenuity is a brilliant effort that has been made in the past to overcome this dilemma. This design is tamper proof and conspicuous, totally preventing the consumers from opening the packaging inside the store while keeping the product easy to access.

Should Every Product Packaging Necessarily Be Made Easy to Open?

Typically there are exceptions to the rule. While packaging companies should look at making things easy for consumers, the question remains as to how easy should be set as the benchmark limit? This solely rests on the company to determine.

For instance, some consumer products are probably dangerous and are supposed to be used only by able-bodied adults. A blowtorch or a set of kitchen knives with very sharp edges, say, are designed for a niche audience. Making these available in easy-to-access packages can be tricky and prove detrimental post the sale execution.

E.g. Medications may most likely be packaged in child-resistant bottles

Products that could be threats to some, if packaged properly, can save accidents.

Many a time, there is a very thin line between plastic packaging that is too difficult and too easy to open.

It takes the proper vision and strategies combined to arrive at a more acceptable measure to deal with what problem areas the company has faced. After all, in a consumer driven world, manufacture of sensible products is what every organization aims for and it is for certain that in what the company takes up as its strategy, lies its success.

How have you packaged your brand?

The Debate: Easy-to-open Packaging or Secure Packaging?

Most of us must have had that awful experience of wrap rage – that frustration of not being able to get hands on a lovely set of headphones due to some stubborn package.This results in negative association with the brand and often worsens one’s entire experience with a particular brand in case of any injury while opening a package.

Packaging companies are aware of such possibilities and go to great lengths to ensure that their consumers are not engulfed into the wrap rage, and thus make efforts to sustain brand value.

Market analysts feel that companies that do not understand this, have to pay hefty 2014 onwards.

Often consumers pick up a pair of scissors or a box cutter or any other sharp tool to open their package. In such desperation, lies the risk of getting hurt while also damaging the product inside.Statistics show that 70 percent of cuts and abrasions are to the fingers and hands.

Do you have a business plan for protecting your customers from injuring themselves on your packaging?

Can You Make Secure Packaging Easy to Open?
In the vast dynamic world of packaging, it is known by conventional wisdom that a package can either be made secure or easy to open, but most definitely not both.

Minute consumer goods that are of high value especially like smartphones, designer headphones and accessories for electronics are far more pervasive than ever, nevertheless, and can rarely be kept under strict observation in the store.
These situations call for a tremendous need for an encapsulation of packaging, one that is secure when at the store and at the same time not a tedious task to get rid off at the comfort of a home.

The EasyOpen product packaging design by Plastic Ingenuity is a brilliant effort that has been made in the past to overcome this dilemma. This design is tamper proof and conspicuous, totally preventing the consumers from opening the packaging inside the store while keeping the product easy to access.

Should Every Product Packaging Necessarily Be Made Easy to Open?
Typically there are exceptions to the rule. While packaging companies should look at making things easy for consumers, the question remains as to how easy should be set as the benchmark limit? This solely rests on the company to determine.

For instance, some consumer products are probably dangerous and are supposed to be used only by able-bodied adults. A blowtorch or a set of kitchen knives with very sharp edges, say, are designed for a niche audience. Making these available in easy-to-access packages can be tricky and prove detrimental post the sale execution.

E.g. Medications may most likely be packaged in child-resistant bottles

Products that could be threats to some, if packaged properly, can save accidents.

Many a time, there is a very thin line between plastic packaging that is too difficult and too easy to open.

It takes the proper vision and strategies combined to arrive at a more acceptable measure to deal with what problem areas the company has faced. After all, in a consumer driven world, manufacture of sensible products is what every organization aims for and it is for certain that in what the company takes up as its strategy, lies its success.

How have you packaged your brand?

Modern packing innovations: Electronically enabled packing

In the age of smart tech being used in everything from your phone to your food, it comes as no surprise that most industries are trying to incorporate intelligent methods in all their practices. The packaging industry too, jumps on the bandwagon with an impressive list of packaging methods called smart or electronically enabled packaging.

Smart packaging goes beyond the use of simple packaging materials combined with traditional printed features of graphics and barcodes. Smart packaging is a packaging system that is capable of carrying out intelligent functions (such as detecting, sensing, recording, tracing, communicating, and applying scientific logic) to facilitate decision making to extend shelf life, enhance safety, improve quality, provide information, and warn about possible problems.

Responsive features are one of the most important aspects of smart packaging and present many opportunities to enhance the consumer/packaging interface.

As consumer products proliferate and diversify, brand managers are faced with the challenge to make their products stand out to the end users. Engaging with end-users senses, to inspire, educate and entertain them form the key to success in the continuous battle for the consumer's attention.

Manufacturers now have the ability to communicate additional product information to potential buyers through their smart-phones, using technology such as 2D bar codes on their packaging and in advertisements. Some of the technology available is also able to deliver analytics about consumer behavior and demographics back to the manufacturer. Exciting. Interactive. Fun.

We predict that the food, beverage and pharma industries will be embracing this trend with a passion.

Watch this space for more.

Global growth for cartons

The global market for folding cartons is growing by 5.1% annually, and will reach $184 billion by 2018, according to a major new study by Smithers Pira. Market growth will be led by increased demand for health care products, cigarettes, dry foods and frozen/chilled foods, especially in the emerging economies.

The Future of Folding Cartons to 2018, a new report from Smithers Pira, outlines the shape of the industry globally by end-use sector, region and country, through extensive primary research. With strategic forecasts to 2018, plus details of key market drivers and opportunities, it analyses major drivers and trends shaping the industry, and provides exclusive exploration of end-use markets and current and future worldwide demand.

Three key technologies that will result in added value in the folding carton market between 2013 and 8, are retail-ready packs (mainly in microflute), anti-counterfeit systems and barrier coating technologies. Retail-ready packaging is a growing trend amongst retailers striving to reduce their costs and comes in the form of corrugated/microflute systems, rigid plastic and some rigid board products. Anti-counterfeit technology used in folding carton applications is expected to almost double with high growth expected, especially in the health care sector. Developments in water-based coatings, nano-materials, bio polymers and antimicrobial compounds are leading the growth for barrier coatings.

According to Smithers Pira, a global trend towards smaller packs will be offset by an increase in demand for single serve portion packs. Smaller packs tend to use more total packaging material than the larger packs they replace, for the same volume of packed product.

The need for continual brand differentiation in the crowded marketplace is the impetus of growing demand for innovation in printing methods, with an increase in such technologies as QR codes, holographic images, Fresnel lenses and other 3D devices. The technological developments in printed electronics are bringing the development of smart packaging closer to fruition as costs are decreasing.

Consumer electronics continue to offer great opportunities for folding cartons and microflute packs with the continued global growth in demand for mobile phones, tablets, and other personal devices.

The health care sector, accounting for nearly 10% of the folding cartons demand, will see a call for the development of smart packs able to provide a system for monitoring patient medication. The level of counterfeit goods, and the health threats these products pose, is stimulating demand for sophisticated track-and-trace systems in the form of either 1D barcodes, 2D barcodes or RFID systems.

Global demand for convenience foods and the development of niche markets such as low calorie products are growth opportunities for both the dry and frozen foods sectors. In the confectionery market, perceived over-packaging has been a focus of consumer discontent, leading to considerable innovation in the packaging of seasonal products such as Easter eggs and Christmas gift packs.

According to the report, personal care market has shown a rapid recovery from the global recession and growth is being stimulated by the use of technology in the form of social media, mobile commerce and in-store digital technologies, targeting the tech-savvy young consumer. Eco-friendly brands are gaining prominence and demand for innovating printing techniques such as Fresnel lenses is growing.

Globally, carton board production grew by 1.3% in 2012 to reach a total of 42.5 million tons, valued at $37.3 billion, with more than half of this volume located in the Asia-Pacific sector. The top five producers of carton board constituted almost 16% of the total volume in 2012, with the top ten making up over a quarter. The 20 largest producers accounted for 40% of the market. Total volume of converted folding carton grew by over 1% to reach 47.4 million tons in 2012, with 55% of this emanating in the Asia-Pacific sector. The five largest carton board converters make up almost 7% of this somewhat fragmented market, while the ten largest converters accounted for more than 9% of the volume in 2012.

The Future of Folding Cartons to 2018 is essential reading for anyone working in packaging industry. It is available from Smithers Pira for £3950 /$6300.

For more information, please contact: Heather Adams (Americas) T: +1 207 781 9632 or Bill Allen (EU + Asia) T: +44 (0) 1372 802086

Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.

Contributed by

Adam Page
Business Manager
Reports and Consultancy
Cleeve Road
KT22 7RU
Tel: +44 (0) 1372 802 113

Revolutionizing Food Packaging

There’s a revolution happening right now. It’s all around you every time you go to the supermarket. It’s a revolution that is redefining the way food packaging is designed. Let’s back up a bit though. For decades our mega brands and mom and pops alike have been packaging their foods in very typical materials such as different kinds of cardboard and plastic.

Packaging materials is a term widely used for covering and wrapping. Its main purpose is to protect produce from environmental effects during its journey from factory to a consumer. Advancement in covering material in real life is the key for a longer life of produce while they wait to be consumed. These stuffs are a prerequisite demand of all edible and non-edible items. It gives an excellent protection, superb keeping and presentable quality.

It is not a modern term. In fact it dates back to prehistoric times when humans tried to conserve their rations for summers. Leaves were mostly employed for this purpose. Evolution gave wooden boxes, stem baskets and wine-skins for replacing leaves. As the aesthetic sense of people got matured, they went for silver and gold to get the same results. Now it has its arresting accessories as able-bodied such as trays, cups, close wraps, liners, and pads which advice to attenuate the aftermath aural the wrapping container.

They are also differing amongst themselves on the basis of colors, shapes, embroidery and attractive shining. Modern day wrapping dates back to the advent of paper in this industry. The paper then took the form of paper boards and fiber boards. These eventually turned out to be cartons. In addition the aluminum and altered added types of artificial plastics were additionally in-cooperated to improve its functionality and beauty.

The plastic remained as the stream of waste for many years just thrown in the trash … and in many countries it still is. More recently in developed nations, recycling programs have shown up which divert some percentage of these discarded packaging materials from landfills to recycling plants who convert the materials into something usable again. Recycling is a bit of a misnomer though because with plastics for example, the material is actually degraded or “down-cycled” during the recycling process.

Whether online or in a grocery market, consumers encounter a product through its packaging. Thus, the packaging design can make a difference in the sales target. Thus, essential food packaging designers are marketers themselves. Sometimes, they can produce packaging designs that eliminates the competition shall by the look of it.

So what’s the revolution that is going on in food packaging design? You might have guessed already: Its revolution of materials. And from cardboard to plastics nothing will ever be the same again.

One shift is the use of sustainable wood fibre and post consumer waste for cardboard. This is good news for our forests which have been under attack for wood pulp and timber for centuries. Keep in mind that our clean air and water mostly originate from our wild lands so it’s important to keep them in good shape.

Next is cardboard products made from recycled fibre. This is called “post consumer waste” and many paper and card stocks now contain some percentage of recycled material. When you couple sustainably harvested fibre with cardboard made from varying percentages of post consumer waste and we start to see some very real change in this industry.

Beyond aesthetics, profitable food packaging designs are measured by their food preservation technology. Today, buyers prefer food that are kept fresh, especially that adults are more conscious about diet, health and fitness. Among the preferred food packages are vacuum pouches with its variations such as laminated deli pouches, gas flush packaging, boilable pouches, metalized gold pouches and fancy pouches.

In the world of plastics the action is decidedly more glamorous. New polymers (plastics) are showing up on our shelves which are made from corn, potato and even mushrooms. That’s right. The oils from these vegetables are turned into plastics with very special properties. One of the greatest advantages of these modern plastics is they biodegrade rapidly once they are disposed of. Unlike plastics made from crude oil, they biodegrade into mostly harmless organic particles which are easily broken down into the environment.

A survey among food packaging suppliers reveals the top food packaging designs for the last century.

1. Microwaveable packaging

The invention of the microwave oven in 1967 paved the way for one of the most convenient food preparations today which saves time and money. A range of microwaveable packages include cartons, pouches, bags, tray, and plastic containers for an array of meal preparations including popcorns and cakes.

ConAgra Foods and Phoenix Packaging’s Orville Redenbacher’s Popcorn Pop Up Bowl packaging format has received Gold in Packaging Excellence and Technical Innovation at Flexible Packaging Achievement Awards 2012. A Berry Plastics Corporation’s Microwaveable product “One Size Fits All” Packaging received Gold for its Technical Innovation.

2. Sachets and pouches

Sachets and pouches are low-cost and highly efficient food packaging materials that replace much of the tin-can items. Lighter and easier to open, they are used for practically all food products.

Plastic Packaging Technologies Blue Bones Small Natural Dental Chew Bones received Gold in Packaging Excellence, Printing Achievement and also Technical Innovation at Flexible Packaging Achievement Awards 2012.

3. Tetra Pak

A pioneer in aseptic package, Tetra Pak works by sterilizing food products prior to filling with UHT (Ultra High Temperature) thus extending shelf life to more than six months. Recent innovations in color, shapes, and resalable caps make this more attractive to consumers.

4. Modified atmosphere packaging (MAP)

MAP or Modified Atmosphere Packaging is considered by many as a major step forward in extending the shelf life of fresh food products by substituting the atmospheric air inside a package with a protective gas mix.

5. Soda cans

The use of aluminum cans in the middle of the last century brought with it a new innovation: the ring pull cans, which eventually developed into stay tabs. They are not only convenient, but full recyclable thus environmentally friendly.

6. Plastic/PET bottles

Where will we be without bottled waters? Although it looks simple, this food packaging material, which is also used for juices and energy drinks, have evolved through the years by using polyethylene terephthalate (PET). This makes the bottles lighter, easier to mold, and more shatterproof than the previous design.

7. Childproof bottles

Parents benefit a lot from the development of childproof bottles which until now continue to baffle children. This is easier for parents to store food items which might be harmful for kids. However, it has been found out that highly inquisitive toddlers always find a way to open these bottle caps.

8. Frozen food packages

Between buying fresh food and those in tin-cans, you have another option – the frozen food. Considered as the first large-scale food packaging design, frozen food packages not only extend shelf life but provide solutions to storage problems. FreshCase Packaging for Fresh Red Meat and Heinz Dip n Squeeze™ Ketchup are known for its wet food packaging.

When you consider that billions of products are sold every single day packaged in cardboard or plastic then it’s definitely a big deal when positive change happens in these industries. We’re looking forward to seeing what other innovation is yet to come in packaging supplies and materials.

If you are considering a food packaging design then consider using these new materials. They aren’t only better for the planet, but they are becoming the standard for many eco-savvy consumers who expect more from their favorite brands. To connect with this modern breed of consumer (and get their dollars) you’ll need to show that your values align with theirs.

Today, food packaging designers are filled with excitement and enthusiasm. There are more than one thousand packaging materials which are being employed to extend the life and quality of products. This achievement is because of new updated technologies. All these are playing a great role in our environment saving efforts as they are biodegradable and non harmful for environment.

Trend of Single Serve Packaging for Wines

Today every food item is available in single serve packaging. Once upon a time single serve packaging was dedicated to medical products and nutritional supplements. Now, even liquids like beverages are also available in single serving. This is not only bottled for name sake packaging, but comes in absolute wine glass models. This style of single serve is a consumer good, and also being highly used at a business end, like catering etc industries.
In recent, China is quoted as a market that is majorly focusing on wine single serve packaging and creations in it, to exploit the market. In fact this is everywhere in developed countries, because of the comfort and convenience looking by the consumers. The concept is still focusing developed countries as it is an expensive packaging.

Portable Wine Trend

The year 2008 is a year for portable wine trend. However, the packaging was typical and resembled beer or bottled packaging with a shatterproof, eco-friendly, aluminum materials. This was started by Volute Wine bottles made for Bordeaux AOC red, white and rose that comes in elegant single serve, shatterproof, lightweight and  eco-friendly aluminum bottles, which are appropriate for the outdoors and venues which ban glass. This specially-treated aluminum container of Volute accommodates 187ml of wine, which is a quarter of a standard bottle. The crown cap is just as a soda bottle and so the packaging gives it some special flexibility to drink it at home just like any other wine. As per a company's press release, “the introduction of its new line of single-serve Bordeaux AOC wines packaged in shatterproof, eco-friendly, aluminum bottles…is a big breakthrough because for the first time, wine lovers can enjoy premium wine outdoors, or in venues that ban glass.”

Through few companies, industry is meeting consumer demand for wine single-serve packaging. The pouches and aseptic packs are other desirable options and companies such as Target and Bandit have introduced wines in aseptic single-serve pouches. However, this might take a while for that trend to catch on with consumers. Wine in an aseptic pouch is popular in non US markets.

A European innovation in wine packaging is starting to take America is aluminum cans, which are being used to give wine a cool, refreshing look, and are durable and refrigerator-friendly. Manufacturers such as Sofia Coppola and Floot are offering single-serve cans for their wines.

Ready to Drink Market

Copa Di Vino meaning “cup of wine” had hit the market in the spring of 2010 with single-serve containers of wine and the same model won Dupont packaging competition. The product is selling in 21 states of US. In the process of tapping the market, the Copa Di Vino focused on Foods and new Seasons Market that carries the product as one of the arrangements for outdoor concert venues. This kind of portable wine supply is in need at venues and as well at end consumer market. So Ralph’s, the largest chain of grocery stores in Southern California began carrying Copa. As per Copa Di Vino entrepreneur, James Martin’s sales forecast the company will have $75 million in revenue and $10 million in profits by 2016.

These strategic packaging solutions are using plastic for the container body and lidding foils sticked with adhesives to equip the container with a tamper proof seal. Similarly, Wine Innovations developed this ingenious concept of single serving wine glasses called “The Tulip” that resembles a container of yogurt it has a peal-off foil lid, which is sealed using patented technology to maintain wine quality and to give a shelf life of over 1 year. This packaging is a single serve prefilled wine glass, a perfect packaging to serve at all occasions, outdoor events, sporting events and festivals and makes it the natural choice.

There is a lot of un-explored, untapped and unexploited market in the global packaging industry. So,

  • » With cost effective solutions, companies / manufacturers can explore the untouched parts of the globe.
  • » Though the solution is introduced, the supply hasn’t yet reached the remote areas of the developed countries

It is all about availability with comfort, convenience and the ethnic wine glasses style that keeps and maintains the actual wine glass experience.

There a lot of scope for plastics, foils and adhesives manufacturers in this single serves wine packaging market.

Right Cushioning in Packaging

Cushioning is one of the important and core steps in packaging process. Now-a-days, this cushioning is considered to be a default step while packing an item. Again the type of cushioning would be determined based on the type of shipment of the product or goods.
In packaging cushioning will need to protect the object hazards like:

  • Shock and vibration that might damage the product or change the position of the product in the packaging
  • Punctures, dents, abrasion, grime, and distortion results in damage of the product
  • Compressive forces those acts on packages during shipment and in storage
  • Environmental hazards those includes different temperatures and relative humidity , water, pests, and pollutants

The common types of cushioning are loose fill, paper fill, corrugated fiber board pads, foam structures, molded pulp, inflated products like bubble wrap, etc,. Many designs are invented, those absorb a proportion of hazard and keep the packed product intact. Well established designs are molded designs with different materials that have come into access to the market. Majorly thermoformed end caps, molded pulp cushioning, molded plastic foam and molded protective cases and inserts.
The fragile goods, such as glass, ceramics, porcelain, or sensitive electronic products, computers and electronic home entertainment equipment, are particularly susceptible to mechanical stresses and are supposed to be protected. While, in addition to the protection of the package contents, cushioning materials may also be used to adjust the packages to a standard size, in which case they act as adapters between nonstandard package contents and the packaging. Hence the dynamism in products are demanding for dynamic modularity in shipping packages.

The selection criteria for cushioning materials are very vital and considered to be benchmarks for decision making.

  • Sensitivity classification of package contents
  • Stresses during transport
  • Static area load
  • Recovery
  • Specific weight
  • Resonance behavior
  • Stress range of the cushioning material

After following all the criteria, the ultimate challenge comes at the cushion shape fitting with the product shape. So the recent innovation in this area includes the machine that produces the desired shapes at desired sizes with just the specifications input into the system.

Instapak iMold Automated Foam Packaging System from Sealed Air is a system that can operate to produce any size and can enjoy automated production of custom engineered foam packaging. The Instapak iMold system is a very simple system, combined with the superior protection of engineered Instapak foam packaging with the efficiency of automation normally reserved for high-volume operations. This system significantly reduces man power and ensures that each cushion is consistently a perfect fit for your specific packaging needs. The advantages from Instapak iMold system are:

  • Advanced Design for Unparalleled Quality and Versatility of the system is very easy to use foam-in-place machine and incorporates the latest technology. The RFID technology recognizes mold changeovers and loads the correct cushion recipe to provide error-free operation.
  • Touch screen display enables the system to minimize the easy to use set up.
  • Create a Perfect Mold is possible with the ideal technology and its application.
  • Just-in-Time Production and Just-Right Integration is possible through Instapak iMold system. The modest footprint, decentralized format and cell packaging environments make sure the smooth running of production.

Challenges are always there in the innovations. However, the market and industry are going to take the advantage of these inventions because of the demand a product packaging has in the market. And this market doesnt have any limits in terms of industry.

Indian Packaging and Labeling Industry

Packaging Industry is turning out to be one of the predominant sectors in India. The kind of rapid changes which are taking place in efficient packaging systems development, India is also working on a significant market share in the global packaging and labeling industry. As per the research stats of the companies, where the global market of packaging industry is expected to touch US$ 820 billion by 2016, Indian market is expected to touch $14 billion by 2016 and also have a considerable growth. The factors which could be attributed to such a growth is the consumer demand, the advent growth of retail sector, and the infrastructural advancements.

Globally the companies in this Industry are facing numerous challenges of handling customer preferences, sales competition, product quality endurance. Despite of adapting new trends and upgraded systems like aseptic packaging, retort packaging and biodegradable packaging to enhance the shelf life of food products. More than 600 to 700 types of packaging machines and equipments are manufactured by SME sector. This emerging opportunity for the packaging industry is giving rise to new prospects in India.

The kind of standard growth in the income levels in rural parts of India has leveraged the companies with the prospective market and demand from the consumer market for smaller packs of consumables, has become the buzz for the industry. Consumers started preferring to have their purchases in smaller quantities and the wholesalers have to resort to repackaging of goods in to smaller quantities. This trend is more relevant to personal care products, toiletries, cosmetics, and health care products too.

The kind of growth which is taking place in the per capita income of the metro population has indirectly resulted in demand for purchase of the food and other processed items which can be stored for little longer duration, and this resulted in the demand for metal packaging. Food that are stored in the metal cans can be considerably kept fresh for little longer duration than the conventional packing. Hence this demand from the changing life style of the customers has become a boon for the Indian packaging and labeling industry.

Environmental safety concerns have impacted the growth of the plastic based packaging materials market and there was a significant blow to the industry due to the government regulations and policies in favor of ecological issues. However the ever changing dynamics of the industry, innovation of eco-friendly packaging products has uplifted the industry and today the Indian market is competing to the global standards.

If the government and the regulatory authorities concerned work towards supporting the industry with some Special packages for the growth of the Industry, packaging industry can be one of the very prospective sectors contributing to the growth of Indian economy.

Articles Enticing growth of Packaging and Labeling Industry

The Global Packaging and Labeling Industry is taking every one’s attention in the recent past. In the recent past there were tremendous changes which have taken place in the Packaging and Labeling Industry. Globally, packaging industry started showing enormous growth, and with the kind of advent growth of retail sector, the direct impact on the demand for packaging and labeling industry is envisaged in a bigger way.

Global developments in packaging Industry has turned out to be one of the major career destinations across the globe, employing millions of people. The kind of rapid growth which the industry is undergoing is making the industry lucrative for the future. Today, the visual merchandise has taken a front run in the retail market, and the kind of ever growing demand for timely and safety move of products from one location to the other, has eventually created the much needed boom for the packaging industry.

Ecological and environmental friendly packaging solutions which are created and getting developed, is making the industry meet the demand for recyclable products which is a very significant development. For many companies it had turned out to be a challenging task to adapt to the new policy standards of recyclable usage etc. The other major mile stone which is achieved in packaging industry is about the light weight packaging materials, which has helped the companies cut down on their Logistics spends.

No more the companies look at packaging as a solution for logistics; there is plethora of packaging solutions for the companies, to cater diverse needs. Packaging plays a role in catering to conventional and non-conventional products packaging. According to the reports from UK packaging Federation, there is a significant drop in the wastage of processed foods which are packed for consumption by the customers.

The versatility which has set in global packaging industry has intensified the opportunities in the Industry, and it has helped directly and indirectly B2B segment dependent on the packaging and labeling industry.

Being a intensively competitive market, comprising mostly large and mid-sized organizations, industry might have to envisage restructuring and consolidation from varied quarters. Despite of the fact that Industry is expected to have surge with the fuelling demand for innovative packaging solutions, which can improve the shelf life of the food products. Apart from the growing demands of retail segment, the conventional markets like dairy and meat products processing industries, and the pharmaceutical industries are going to boost the growth factor of packaging and labeling industry.

In our industry specific site, , we bring forth many more inputs and developments related to global packaging and labeling industry.

Financial Package to Packaging Industry

Financial crisis happened in global market has got severe threat to consumer packaging industry and got shrink in its market value and spending on packaged goods. But consumption levels are not yet declined. Even though total spending on consumer packaging has dropped down, the customer persistently interested towards purchasing of packaged food and beverages with cheaper options. That market is recovered in 2010 and will get fine structure by 2014.

Like in past years packaged food and beverages are considered as largest end user markets and has its accountability as 70 percent sales. Packaging might have coupled with most of other industries like healthcare and retail. Packaging of healthcare industry and personal care products and applications are the two main significant areas for Rexam which has made more than 10 percent sales in global consumer packaging.

Consumer spending was got registered with the reduction in every market by end user and at the same time sales value of health care has remained extensively flat, for the food industry it has come to slight decline and spending of consumers on non-essential products like personal care applications and cosmetic products got slow down drastically. Over the 2009-2014, packaging of cosmetics is drastically created high growth along with the healthcare product or application packing.

In terms of materials for packaging on global basis, plastic package has major role in global packing sales and huge share in market. The faster growing sales in packing industry is rigid plastic packaging and Rexam’s area of focus in the period of 2009 to 2014 which expects a continuous growth of annual growth rate of 5. The drivers of growth are impacts with popularity growth of single serving packaging. Plastics will also continue to benefit from advances in material properties which are facilitating the substitution of traditional packaging materials, predominantly glass.

The global packaging material and packaging machinery industries creates nearly 500 billion dollars per year and this is accounting for 1 to 2 percent gross domestic product in industrialized nations. In accordance with world packaging organization, the above results are supported and there are 1 lakh companies for manufacturing packaging materials which are functioning and representing nearly 5 million jobs.

Packaging technology is recording a rapid growing from past decades with relying on consumer packaging materials for food and safety and transportability also. The supermarkets are the much reliant on packaging industry and it is not possible to develop without packaging. Recent advancements in packaging industry is environmental friendly packaging which helps in manufacturing of packaging industries to meet reusable products for consumers to get advantage from waste and limits the harmful diseases caused by the waste. The major issue facing by packaging industry is sustainability and packaging companies are relying on government legislation for recycling and encouragement towards it. Lightweight and traditional packing are the alternatives for the manufacturers to cut down the costs involved in transportation.

Packaging and Labeling – A support system for growth of Other Industries

The vitality and significance of the packaging industry is clear in the way the food and beverages industry. The kind of complexity involved in the inter-related forms from production to the consumption level, the supply chain management, there is plethora of things for the packaging companies to handle.

In a way, the packaging and labeling industry has become a significant stake holder of the food and beverages sector. Unless there is an effective and appealing packaging and appropriate labeling the movement of the products in the market becomes a question mark. When we take an insight in to the effectiveness of packaging and labeling at every step right from raw material procurement levels to the distribution of the product to the retail outlets, everywhere the role of packaging and labeling is intensive.

Unless the products are appropriately packaged the mobilization of huge quantities becomes a troublesome issue and the labeling has to be very accurate on the contents, ingredients, consumption patterns and other required compliance inputs.

Apart from the same, the visual merchandise is also pretty essential for the growth in sales. However good the product is, unless the way the beverage is neatly packaged and creates that sense of look, the market for the products are not successful.

There are many companies who despite of having a very good product, has failed in the market only for the purpose that packaging of the product and the labeling on the product package is not accurate and appealing.

When we have such a move, the packaging and labeling industry is becoming a very key stake holder for the success of food and beverages sector. There is rapid development in the way the industry is moving towards being an aid for the other industrial growth.

When we look at the way the Tetra packs have been introduced by the companies, there are many food and beverage companies who have got a good growth in their market share. Even the consumers feel that the tetra packs are easy to be carried and it’s at ease they can make use of the product.

The research and development, is enabling the packaging industry in leading them to become a very eco-friendly industry. Many companies are coming up with such a packaging materials, which are very eco-friendly and are supporting the packaging requirements of the companies in a very effective manner. The graphic labeling segment is one more service which is finding a very rapid growth in the labeling division. The kind of developments which has come in up labeling patterns is good mile stone.

With an insight in to such a development, it is certain that the packaging and labeling industry has become an integral part of the growth of food and beverages sector, and has also become a key stakeholder for the growth of many other industrial sectors too.

The Gamut of Packaging and Labeling

There is something more to it than the word packaging!

General understanding is any container to hold things/products, in business the word packaging has a wider connotation.

It's considered an art and science and technology has added a gamut of ancillary products, processes and materials for packing, as a result in 1952 University of Michigan State offered for the first time a degree in Packaging Engineering.

It is the art of protecting products from possible destruction/wastage from the time it leaves the place of manufacture and reaching the hands of the ultimate consumer that includes loading, transporting, warehousing, distribution, stacking, displaying and final packing and handing over to the consumer. The science of packing needs to consider the strength and style of the packing material. Packing includes preparation of packing like designing, evaluation and actual production of the packages or the package material.

Package planning depends on need for covering, protecting, preserving transporting, informing even before actual packing starts.

At the end of 2003, packaging industry accounted for about 2 % of the gross national product in developed countries. 50 % of this was utilized for packing food products. By 2013 revenue is worth $ 9 bn

There are scientific objectives that have evolved at various times when problem occurred to packages and they are given below:

  • Physical Protection: This is the basic reason where large number of the same products needs to be carried for ease of transportation. This got extended to protection from mechanical shocks, vibration, electrostatic discharge, expansion/compression on account of temperature, scratch resistance and retention of original attractive shape and design of the products
  • Barrier Protection: Over time it was felt that the products have to be protected from atmosphere [effect of oxygen, humidity, dust], various kinds of pollution, cold storage concept, cleanliness and safety.
  • Containment/Agglomeration: Small-sized products need bunching together like erasers, pens etc. are packed in dozens, 100 nos. All liquids, Powders and similar products require this concept of containment.
  • Information providers: Labels and markings on the packages inform the handlers as to how to handle the package, how to recycle it. Classic example is ‘Handle with care’ for breakable products. They also contain information of compliance of governmental restrictions, acids and alkalis’ information of caution to the handlers. Pharmaceuticals, food, medicals and chemical products. This has further evolved in bar-coding, tracking and tracing needs.
  • Marketing: Packaging and labeling is made as attractive to possess and creating trust, branding are some of the needs packaging takes care of. This is one field that is constantly evolves. If one compares packaging of few decades back and now there is a marked and metamorphic change. Currently this period has reduced so much on account of technology, that products packaging is totally different. An example of this is tablets in bottles; has given way for bubble pack.
  • Security: This refers to risks involved in the process of shipping, where it must be tamper-proof, and protection against atmospheric conditions. For example, humidity in high seas is very high as compared to the land. Unscrupulous people tarnish brand names that must be protected from.
  • Others: This includes convenience in distribution, stacking, displaying etc., bulk handling, Sizing control etc.

Packaging and Labeling-Machinery in Packaging

It is said necessity is the mother of invention. Lack of efficient and sufficient labor force in the European World combined with high benchmark of quality has forced companies to invent machinery of different configuration, size, and complexity to suit their requirements. This requirement has given rise to a new set of business that of fabrication of machinery on turnkey basis, tailor made to the precise requirement of the companies.

We now trace commonly used machinery to understand the extent of automation possible. Automation has become necessary to achieve precision, zero error in sensitive applicability and to comply with governmental regulations.

The choice of machine depends on requirement of technique, labor interface/safety, maintenance, serviceability, reliability, main line integration, capital cost and floor space requirement, flexibility, energy consumption, quality of output in packaging, regulatory compliance, return on investment and other industry specific features.

Packaging machinery can be purchased/manufactured

  • Standard machinery available off-the-shelf
  • Custom-made or custom-tailored to specific operations
  • Manufactured or modified by in-house engineers and maintenance staff

The general types of machines perform standard operations as mentioned below:

  • Accumulating and Collating machines Functions in Collecting
  • Blister packs: Bubble/skin packs and vacuum packing machines Base backing
  • Bottle caps: Lidding, closing, seaming and sealing machines. Closing or sealing functions
  • Box: Case and Tray forming, packing, unpacking closing and sealing Filling and closing
  • Carton Machines
  • Cleaning, Sterilizing, Cooling and Drying Machines
  • Coding, Printing, Marking, Stamping and imprinting machines
  • Converting machines
  • Conveyor belts: accumulating and related machines
  • Feeding, orienting, Placing and related machines
  • Filling machines: Handling dry, powdered, solids, liquid, gas or viscose products
  • Label dispenser
  • Orienting, Unscrambling machines
  • Palletizing, Depalletizing, unit load assembly
  • Product identification
  • Slitting machines
  • Weighing machines, wrapping machines
  • Other specialty machinery

The evolution in inventing different machines is an on going process. Amongst the latest are the robots. In many modern companies, the quality and production departments are coming together to evolve robots that can perform same mechanical functions umpteen number of times without losing efficiency.

Document automation (also known as document assembly) refers to designing systems and workflows that automatically help in preparation of electronic documents. This may include logic based systems that use pre-existing text and/or data to assemble a new document. This process is becoming extremely popular and is increasingly used internally to generate legal documents, Delivery notes, contracts and letters. Document automation systems can also be used to automate all conditional text, variable text, and data contained within a set of documents, especially to develop cost accounting, Inventory, Sales invoicing and others.

The major advantage of Automation systems is that it facilitates companies to minimize data entry, reduce the time spent proof-reading, and reduce the risks associated with human error, thereby increasing the accuracy and trust. Additional benefits include: savings due to decreased paper handling, document loading, storage, distribution, postage/shipping, faxes, telephone, labor and minimize wastage

This has come a long way from a simple packing and labeling.

Challenge in near future-Food Security remains at the Top...Trend in packaging

Today packaging professionals are focusing on cost, performance and food safety and security. The study says sustainability will replace cost as a dominant trend in a decade while food safety/security is and will remain a top trend say the respondents.


The study is the result is futuristic designed to portray the opinions of more than 500 respondents who are subscriber to the Packaging World and food product daily.

When the respondent were asked as to what trend would impact most in the packaging sector ten years from now, many put forth food safety concerns as the main concern. The further elaborated this as… Quote

  • "We are facing new threats to food safety due to climate change, the failure to address the problems in agriculture, lack of food in the world, and finally finding solutions for sustainable approaches."
  • "In the future I expect food packaging to have a whole new set of environmental and performance requirements. Public awareness will increase and continual improvement of performance will be required."
  • "I foresee sustainability in a new context, where food waste, shelf life, etc. all goes more together."


Other key factors from the respondent can be summarized as follows:


  • Government al regulations will have a higher impact in influencing packaging designing in 10 years as endorsed by 82 percent of respondents.
  • Packaging would be crucial to the product’s success in 10 years endorsed by 81 percent of respondents.
  • That plastic will continue replacing glass and metals. So also flexible packaging will replace rigid structures as endorsed by 65 percent of respondents.


One concept agreed upon by all the respondents is that there is an urgent need to maximize value with minimum impact.


Most odd is the fact that cost is sacrificed for sustainability while in real marketing parlance, affordability underscores every other parameter.

It can be concluded from this study that sustainability must be the watchword especially in the views of the expectations that the ultimate customer will perceive more value in it.

An online survey in August brings to light the insights from consumer goods manufacturers and converters in marketing and packaging development roles. The highest in the ranking of respondents belonged to Food, healthcare and beverage markets. Two thirds of the respondents are from Europe, with the remaining in North America.

Digitization in packaging industry is revolution for better opportunities

CPI which is confederation of paper industries has said that the digitization for the packaging industry which is corrugated will be the extreme challenge for over 40 years and should feel embracing to retain its place for corrugated as a superior in its format of packaging for high streets.

The world's favorite form for packaging is corrugate and it has a great worth for the art of industry that covers almost 75 percent of goods for transportation. The packaging industry should hold a strong position in its retailing and for that it has to be get grip on the interactive technology as well multimedia packaging.

The sophisticated printing on the goods is the reason behind the demand from brand owners and is the booster to marketing activities. This in-store activity led management to focus on evolution to corrugated packaging from transport goods conventionally to self advertising channel. This is the channel which has continuous communication with end users and for that reason it is driving demand towards the digital formats.

Engaging customers is possible with new marketing techniques and corrugated flat printing creates an ideal mark in printing for Smartphone apps and QR codes. With the advent help of specialists in digital printing, the corrugated industry can able to develop the latest designs and trends with the help of effective technologies which are most precise for handling interactive tools will meet appetite which is growing to access information about product instantly.

Interactive and multimedia development in packaging will serve customer loyalty by allowing consumers to interact and offer their plethora of requirement s through their mobile devices. The revolution in the digitization can get bigger change in corrugated industry.

This will need a lot of investment whereas corrugated industry is helping to create the basis to get benefits in future innovations, particularly when intelligent packing probably reduces. In 21st century corrugated industry has proved its standard as bulk carrier for supermarkets. Digital technology has enabled another opportunity to the industrial growth.

Corrugated industry has proven its level of market by the digitization and given a huge scope for the quality in products. This has been changed to solution for three-in-one packaging and comprises protection to products and given opportunity to build a platform for merchandiser to advertise. Corrugated industries persistently look into future and should be quick to adopt with latest technologies in digital media to stand up at the top of retail packaging.

Whereas, the corrugated industry advanced with the digital technology and it is possible with the packaging industry when it has fetched digital technologies involved in packaging and printing. It has captured the market and customers are much interest to connect with industry with their medium devices.

Motives for ICT and packaging

There are some unique motives exists between the ICT and packaging. There are some definite changes that can be observed in packaging industry and being purchased and used. Continuous changes in retailing are the reason behind packaging industry and other drivers are distribution channels and expectations in packaging. This has increased the time pressure in transporting products to market.

A transformation in large retail stores and mass distribution helped to the packaging industry to shift from traditional packaging to sales and marketing functions. The trend introduced in packaging saying that to reduce the information about product on packing and increase advertisement instead of product information, it got technological shift in industry. This shift got introduced multimedia in packaging with graphical and color printing which has opened a marketing channel.

This has affected the current market to expand their market in printable paper and materials for packaging and brought competition for high quality colors and graphics in packaging. However, these advancements are just for one channel of information technology in packaging. The ICT involvement in packaging with the help of bar coding on the packages is another development.

Development of interactive intelligence in packaging in the packaging industry for emerging market is relatively connected to ICT and it is uniquely happened for the packaging industry. Packaging includes electronic transmitters which are inexpensive to keep tracking the product information.

Demand for packaging has influenced by the drivers of e-commerce in business environment like for smaller orders online ordering is the best platform to reduce wood pallets. Thus, online marketing has also increased the scope for packaging industry.

The challenge that faced by global paper manufacturers in recent is the downsizing in market, consolidation, overcapacity and globalization. These inefficiencies are occurred because of the inefficient use of ICT resources in paper and packaging industry.

Economic globalization is partially facilitated by the internet and it is associated with structural changes like down in growth. Producing cost efficient packaging and material strategies should reach the customer needs and it needs improved co-operation and association among the packaging manufacturers and purchasers. Whereas, these are facilitated by the ICT and e-commerce applications like extranets to facilitate information to suppliers and purchasers through a platform like distribution systems for packaging.

So, it is required to streamline the supply chain and controlling operations in entire industry. Improved interaction between manufacturers and customers will improve quality and future advancements and helps in fulfilling gaps in industry. The internet also has various arenas like online bidding and some companies are implementing bidding for their business.

CRM in Packaging Industry

Packaging and Labeling Industry has created its own significance by having a predominant role in the growth of the other sectors. There were numerous changes which has taken place in this sector, since its emergence and evolving as a industrial segment. Many of the industrial sectors are dependent on this sector for having the visual merchandise of their product.

Phenomenal growth is what the industry analysts expect from this sector. However there are few concerns which shall impact the growth figures, one of the key concerns is about the CRM process. CRM has an incredible value in all the industrial verticals. Categorically when the organizations belong to a sector like packaging and labeling which is a niche sector, and the competition is growing intensively, one has to understand the importance of having a right approach to the customer relationship management.

Customers always look forward to quality of products and services delivered to them. And the major factor which makes a customer engagement strong with the company is the Value Addition which the companies shall look forward to, when they are engaging in customer management process with us. There are many CRM tools which are available in the market which is very effective and can be customized to the needs of the organization.

The kind of intensive competition which is growing amidst of companies, and the way the companies are engaging their supplier and vendor network, is an indication of how competitive the industry has emerged in to. It’s not only the customers alone with whom the companies are in need to have a strong relationship management process, it is to be carried out with the Vendors, Suppliers, and the distribution network of the company as they are going to be very vital in providing you value addition for the production process.

When there are so many aspects of business developments on which the company has to focus, one of the key aspects in which the companies can’t rule out any development is about the CRM process, where the companies will be witnessing all their growth plans. Unless the CRM process is stable and is effective the companies shall have some or the other constraints in the market proposition.

In the industry like packaging and labeling, where the competition is intensive and is still in phase of growth , implementation of an effective CRM process from the initial stages itself can make a holistic difference to the organizational growth.

Defining Packaging & Labeling with Visual Metaphors.

The omnipresent visual metaphor becomes very clear as it builds equity by creating a common reference point between two or more apparently unrelated subjects.

Consumer decisions are made based on the five senses, but it is the visual associations that we respond to much more quickly, such as icons, logos, identities, symbols, shapes, colors—all manner of visual imagery.

With metaphors having the ability to span two or more modes, such as language, visuals, sound, and gestures, the innumerous options are endless. They allow a brand to cross over into new categories and bring the consumer along with them through the use of commonly recognized elements. They allow a brand the freedom and flexibility to develop a platform for consumers to thinkbeyond the original/typical vocabulary and offer a range of possibilities previously not considered as a conscious reference point.  All the usual suspects that come to mind that we closely identify with global brands can be deemed visual metaphors. For example, consider Nike’s swoosh, Target’s bulls-eye, Apple’s… apple, McDonald’s arches, the Jolly Green Giant, Starbuck’s siren, Pepsi’s globe.

In packaging design, visual metaphors are used for exemplifying ideas and are the basis of creating a temper, theme, character, or personality for the brand.

Sometimes the metaphors are also locked up with a tagline, as in Origins Cosmetics’ tagline, “Powered by Nature. Proven by Science,” and McDonald’s “I’m lovin it.” These metaphors enhance the brand to expedite the consumer connection to full complement a brand’s communications hierarchy and not complicate it. There needs to be strategic reason for each essential equity element to reside on a package, otherwise it is not just perceived, but considered visual “clutter.”

Packaging speaks in visual language

Our cultural jargon is to communicate in “shorthand,” as we have become a society of visual vibrancy much more so than meaningful conversation based on real words, to communicate or convey an idea.

We expect immediate responses, and our brands expect us to respond immediately. Thus, the visual form of “expression” has become necessary because we live in a tech-savvy world of “simulated” reality, with constant connectivity and synthetic communications.

Visual metaphors work as a device for encouraging insights, or a tool to think with. The actual image itself poses food for thought, without stating an actual proposition. It is up to the consumer to connect with, and translate the imagery, into insights and thoughts…in other words, to make decisions once the new “language” is learned.

When shopping, we have become conditioned to look for the visual cues that represent our brands, almost without thinking on a conscious level. Our packaging “speaks” to us in a visual language our brains instantaneously understand, within a few flash seconds.

This form of imagery is a powerful decision-making tool for over-saturated, over-stimulated minds at retail, to build brand rapport.

Eco Friendly Paper Packaging

Business is an important part of any economy system and it all the time demands such merchandise which can easily provide some better outputs to the corporate which may significantly enhance their revenue.

Due to this, there has been an invention made in the very best type of paper packaging which is gaining much popularity in the current market. This paper packaging is nearly more well-liked in the food and beverage industry where it’s greatly required for packing meals materials.

As we know, Paper is made from a renewable resource and will eventually biodegrade; it’s also not made from oil and is lightweight. There are now a growing number of paper packages, and plastic/paper hybrids appearing on the scene.

The paper packaging apart from all other sources of packing the food materials has also become a lot more popular among the many people because these are totally made up of wood or paper which seems to be very eco friendly as they’re easily recyclable and do not harm the eco system. These are also considered the best suitable packing products for the materials like food or some other beverages.

The wrapping of food is known as food packaging which requires special tampering confrontation and special protection in order to fulfill biological, physical and chemical needs. Typical food packaging shows complete label of the food product along with complete information regarding the nutrition in the food. With Paper Packaging gaining importance, food packaging has become very easy  making the fruits fresh and healthy.


The clear, environmental advantages of paper packaging—recyclable, biodegradable, compostable, low energy/water consumption. And as crude-oil prices keep rising, the movement away from plastics in many apps is likely to gain speed.



Nowadays New packaging shapes and structures with paper as the primary substrate are hitting the market. Molded-fiber paper bottles, paper alternatives to plastic clamshells and 100%-paper canisters are starting to find more and more end uses. Even simply thinner, paper standup pouches are taking share away from traditional paperboard folding cartons.



One must wonder are there any industries manufacturing paper packaging products? The answer is yes, paper packaging industry in Philippines have their great significance because they are one of the principal packaging suppliers in the entire Asian market together with having a few of their major global clients. These are also considered the best suitable packing products for the materials like food or some other beverages.


Packaging Industry Plays A Unique Role by Creating Wealth

Unlike many other major industries which create wealth conventionally Packaging industry plays a unique role by creating wealth through a vast range of manufacturing activities and it also preserves the value of many other products manufactured by various industry sectors.
Packaging, was not just considered to be a protective and sealing element in the industry, it is a branding platform that can be absolutely used by a company in today’s modern economic world. A unique packing by itself attracts more sales than a retro or ordinary packing. Packaging has a close relationship with an Indian consumer. A packaging material at times turns to a daily life utility to an average Indian family. Best example can be viewed in a re-used detergent packing box which is used for ever in a household in various applications. A Castrol lubricant can is used as a water container in many situations, and that is India. A consumer’s relation with packaging industry is more than just ‘use and throw.’

In Indian economy, packaging industry served more than just a huge value addition and employment involved, it helped preserving product quality and elongated the shelf life of uncountable product ranges from milk to biscuits, medicines to drugs, processed foods, vegetables and fruits, edible oil, electronic appliances and also industrial machinery which need transportation. India, which is a seriously developing nation, has no room to compromise in terms of packaging where the major concentration has to be on product development and quality handling. Water packaging, which is universally a great concern, was strictly followed by many water supplier companies in India.

Most of the times, market share is determined by the extent of packing a consumer product in a manner that meet the criteria of safety, convenience and attractiveness. In the aggregate, packaging as a sectoral activity boosts consumption and economic growth.

Heightened competition in all product sectors within the country as also the increasing need to look for export markets have contributed to the rising demand for appropriate, and at the same time cost-effective, packaging material and technologies.

The packaging industry’s growth has led to greater specialization and sophistication from the point of view of health (in the case of packaged foods and medicines) and environment friendliness of packing material. The demands on the packaging industry are challenging, given the increasing environmental awareness among communities.

The World Packaging Organization’s (WPO) slogan, “Better Quality of Life Through Better Packaging”, sumps up the important place that packaging occupies in a modern economy. To ensure that public appreciation of this role and the policy-makers’ support to the industry are not diluted, attention should be paid to basic issues like collection, segregation and reuse of synthetic packaging material and observation of regulatory requirements.

The Indian packaging industry grows at 14-15% annually and is expected to double in next two years.

Excerpts from Indian story of Packaging:

  • » The USD 14bn Indian Packaging industry indicates a change in the industrial and consumer set up.
  • » It is estimated that more than 80% of the total packaging in India constitutes rigid packaging, which is the most conventional form of packaging and remaining 20% is flexible packaging.
  • » With the rising income levels the patterns of consumption change substantially, demand for quality and convenience-based products is on rise. Concurrently, the increased interaction with the developed world will considerably influence the aesthetic and quality norms of the Indian consumer and lead to better consumption standards. This is expected to stimulate greater consumption of branded products and increase the use of rigid and flexible packaging.
  • » Flexible packaging has gained vast acceptability because of the protection it offers to the product against environmental threats like moisture, heat, and chemical reaction. Moreover convenience in handling the product and cost benefits are added advantages.
  • » Plastic is the most commonly used substrate in flexible packaging. Several environmental issues act as a major impediment in flexible packaging becoming an all-pervasive medium. Paper and paperboard, on the other hand is environment friendly and also enjoy the advantages of easy handling and efficient process implementation. Paper is the fastest growing substrate segment with a growth rate of 6-7%.
  • » Laminated tubes and tetra packs are growing at around 30% p.a.
  • » There are about 600-700 packaging machinery manufacturers, 95% of which are in the small and medium sector located all over India.
  • » Germany and Italy are the latest suppliers of packaging machinery to India but focus is now shifting on Taiwan, Korea and China. And the packaging machinery imports range about USD 125 million.

The large growing middle class, liberalization and organized retail sector are the catalysts to growth in packaging.

Start Small, Then Scale the Packaging and Labeling Machinery

Very few companies start out by purchasing factory machinery and then pumping out products. Most small companies start out making their products in house, using the tools they have on hand.

Machinery doesn’t come until later after the company has enough capital to justify purchasing them.  Huge efficiency gains are made by adding machinery to the packaging and labeling process at the right time during a company's growth. What follows are just a few of the things you need to consider before going in search of an automated packaging and labeling solution for your business.

Contracting an Existing Factory

Automation comes with risks that are often mitigated by contracting with a factory that is already set up to perform the work your business requires. The great thing about existing factories is they already have the staff to run and maintain the machines. No engineering expertise is required to get started.

Many of these factories are located overseas, in countries where labor and other resources are significantly less expensive than those in the European Union or the United States. This makes purchasing standalone machinery, thus beginning the build-out of what could become a factory, unnecessary for many small business owners who design and market their products but lack the expertise to produce them in-house.

Replacing Manual Labor with Automated Processes

There are plenty of reasons to automate packaging and labeling processes in-house, using your machines. It doesn't make much sense to ship your widgets clear across the world for labeling and packaging, only to ship them back home again. It's far, far more common for companies to have their products manufactured overseas, then complete the labeling and packaging back at home. If your inventory is perishable, outsourcing the packaging and labeling could be logistically impossible.

More savings are obtained by seeking out used machines, even machines that may need a little work to return them to operational condition. This is especially true if your company has someone on staff who knows about how machines work and can spot trouble before production grinds to a halt. When looking at buying used machines check for any excessive wear on levers and armatures, and whether the data and control cables are still in good working order not frayed and damaged - things that may be difficult or costly to replace or replicate.

When the Time is Right - Automate

Unlike manual processes, automated factory machinery doesn't require a small army of people to keep production humming along at a brisk pace. Often, the machines more than pay for themselves in saved labor costs.

Mike Lindell, the late-night infomercial star and self-made "Pillow King" of the world, started automating his processes almost immediately. He went from tearing apart his proprietary pillow stuffing material by hand to using an ancient hammermill he had to render from a friendly neighbor's overgrown field before he could use it. Now he owns a factory that pumps out 37,000 pillows a day, using a variety of machines to keep two assembly lines busy. He controls the quality of his pillows, including the packaging, and he can scale production with sales.

If this sounds like clear advantages for your business, it might just be the right time to consider automated packaging and labeling machinery.

Use of Plastic in Packaging Industry

'Ban on Plastic use' is a routine in almost every government's action plan. Plastic, at consumer end is mostly used in name of plastic carry bags, as well as plastic packaging solutions. Carry bags is what adds to the greater proportion of plastic disposal but most of the plastic packaged goods also end up in their shells being disposed to trash cans or landfills.

Let us now catch some facts and figures about plastic dumps around the world:

  • Every year plastic bag disposal counts more than 500bn but less than 1trn. This implies 1mn disposals every minute.
  • Every country on an average consumes 6bn units every year. So, 16.45mn plastic covers or bags are in use a day, in a nation. On a global average, a Cuban uses nearly 2 bags a day.
  • An average family of size four accumulates almost 60 plastic bags in only 4 trips to grocery stores.
  • About bottled water, in India, with a population close to 1.2bn, about 0.34% of population use a plastic packaged mineral water bottle, every day. If we expand this we get to an exciting number; 'every day 4mn bottles' used in mineral water packaging are disposed to bins.

We only talked about drinking water bottle disposal, and other bottles which contained shampoo & body care products, medicine, grocery, confectionery etc, are not included in this count.

Two things can be intended about a package after consuming what it contained, reuse it or dispose it. Both reuse and dispose is not directly at consumer's discretion. Every package has certain directions mostly in figure, which instructs the consumer to either discard into a bin or can store under certain limitations. Following are a set of global standard packaging disposal & recycling symbols.

Universally, every packaging unit for a commodity should display these specifications for a consumer to abide by and hence, maintain a regular packaging cycle. Packaging companies that do not use these signs on their products are considered a cause of avoidable plastic product disposal.

This principle or signs apply for other packaging material as well, like tin, aluminium and card board but, plastic pack disposal is serious when compared to any other packaging material. An ineffectual fact known to many says, 'under regular unfavorable conditions, plastic decomposes in more than 1000 years'. Owing to this plastic has to be responsibly used and carefully disposed.

Though plastic recycling is a complex process every nation is seriously inclined towards implementing it on a necessity basis. Use of plastic carry bags is under scrutiny in many nations, recently India, which is laudable. Regulating carry bag usage will heavily impact plastic disposal but, plastic packaging material can only either be reused or recycled. In a country, how good the plastic recollection is, that better plastic recycling can be performed and overall, plastic usage cycle in packaging will be the best.

One question which could possibly arise at this point is, 'does any country perform a full extent of plastic recycle and reuse?' answer is 'YES', and the country is Liechtenstein, from European Union. Shall continue on it...

Face change of Packaging since 200 years

Packaging as defined as: a means of safely and cost effectively delivering products to the consumer in accordance with the marketing strategy of the organisation, by many theorists, today has a very different meaning.

Packaging is more specifically focused to Containment, Protection, Preservation, Convenience, Presentation, Brand communication, Promotion, Economy, Environmental responsibility.

The past 200 years have seen the packaging evolve from a simple container for the product to becoming an important element of total product design - for example, the extension from packing tomato ketchup in glass bottles to squeezable multi-layer plastic bottles with oxygen barrier material for long shelf life. This is a complete chnage over from containers, bottles to pouches and sachets.

An overview of some developments in packaging during the past 200 years is given below.

  • 1800-1900s: Sealed glass jars, soldered tinplate canister, the paper bag-making machine, the use of corrugated materials, the use of lined corrugated materials, the first machine-made folding carton, the Crown cap for glass bottles, the idea of fully automatic bottle making.
  • 1900s 1950s: Paraffin wax coated paper milk containers, Waxed paperboard cartons were used as containers for cream, regenerated cellulose film (RCF), commercialised the paper bottle, a folded blank box called Pure-Pak, commercialised the use of frozen foods in retail packs using cartons with waxed paper wrappers, the cellulose casting process and introduced their product, Cellophane, ethylene was first polymerised commercially, aerosol containers were used by the US military to dispense pesticides.
    Later, polyvinylidene chloride (PVdC) - often referred to as Saran - was used as a moisture barrier resin, the retort pouch for heat-processed foods was developed originally for the US military, the Jif squeezable lemonshaped plastic pack of lemon juice was launched, Tetra Pak launched its tetrahedral milk carton.
    The two-piece drawn and wall-ironed (DWI) can was developed in the USA for carbonated drinks and beers; the Soudronic welded sideseam was developed for the tinplate food can; tamper evident bottle neck shrink-sleeve was developed aluminium roll-on pilfer-proof (ROPP) cap was used in the spirits market; tin-free steel can was developed.
  • 1960s - 2000s:The ringpull opener was developed for canned drinks by the Metal Box Company, Tetra Pak launched its rectangular Tetra Brik Aseptic (TBA) carton system for long-life ultra-heat treated (UHT) milk. The TBA carton has become one of the world's major pack forms for a wide range of liquid foods and beverages. The bar code system for retail packaging, boil-in-the-bag frozen meals were introduced.
    PVC was used for beverage bottles; frozen foods in microwaveable plastic containers, bag-in-box systems and a range of aseptic form, fill and seal (FFS) flexible packaging systems were developed.
    The injection stretch blow-moulded PET bottle which was used for colas and other carbonated drinks was developed. Co-extruded plastics incorporating oxygen barrier plastic materials for squeezable sauce bottles, and retortable plastic containers for ambient foods that could be microwave heated. PET-coated dual-ovenable paperboard for ready meals.
    Today, Digital printing of graphics on carton sleeves and labels for food packaging, shrink-sleeve plastic labels for glass bottles have been rapidly adopted by the drinks industry; shaped can technology has been more widely adopted in the USA and Europe as drinks companies sought ways of better differentiating their brands.

The latest developments in Food Packaging:

In response to changing consumer lifestyles, large retail groups and food service industries have evolved. Their success has involved a highly competitive mix of logistical, trading, marketing and customer service expertise, all of which is dependent on quality packaging. The retailing, food manufacturing and packaging supply industries are continuing to expand their operations internationally.

Packaging combined with developments in food science, processing and preservation techniques, has been applied in a variety of ways to ensure the safety of the consumer and integrity of the product. The success of both packaging and food technology in this regard is reflected by the fact that the contents of billions of packs are being safely consumed every day.

Few recent developments:

  • Active packaging
    Active packaging involves an interaction between packaging and food product to extend the shelf life of that product, usually by the addition of active agents into the packaging container or film, such as scavengers for oxygen, carbon dioxide and ethylene, and moisture absorbers.
  • Intelligent packaging
    Intelligent packaging can be defined as "packaging systems that are capable of carrying out intelligent functions (such as detecting, sensing, recording, tracing, communicating, and applying scientific logic) to facilitate decision making in terms of extending shelf life, enhancing safety, improving quality, providing information, and warning about possible problems." Intelligent packaging systems contain internal or external sensors for monitoring external conditions (like temperature) or indicator compounds (like volatiles) from the food that can indicate the quality status of that food. The sensors can be linked to RFID-tags to communicate this information throughout the entire supply chain process.
  • Renewable resources
    Today more and more, agrofood companies explicitly ask for a bio-based packaging solutions, since green materials will be standard in the future. These bio-based materials are based on naturally occurring polymers like starch, cellulose or proteins, but also about polymers made by microorganisms like polyhydroxyalkanoates (PHAs) or polypeptides, and, last but not least, about polymers made from bio-based building blocks like polylactic acid or furan- and isosorbide-based polymers.
  • Polylactic acid
    One of the bio-based materials FBR is working on is polylactic acid (PLA). One project is focused on the improvement of the properties of single and multilayered PLA films. The latest generation of PLA foil is now transparent, glossy and strong, and it breathes well. Furthermore, compostability has been researched. These properties make this foil highly suitable for various applications, such as on vegetables and fruit.
  • Packaging laboratory
    The packaging laboratory may help packaging users to select the most optimal packaging for their products while supporting packaging producers in marketing the added value of their products.

Packaging is both strategically and tactically important in the exercise of the marketing function. Where brands compete, distinctive or innovative packaging is often a key to the competitive edge companies seek.

Packaging should be considered as part of the process of product manufacturing and distribution, and the economics of the supply chain should be taken into account in all those operations - including packaging - involved in the delivery of the product to the final user.

Worldwide demand for electronic smart packaging

Demand for printed electronics and e-packaging has started to heat up, as it does, this incipient technology could transform the world of consumer packaged goods products.

Worldwide demand for electronic smart packaging devices, increasingly known as “e-packaging,” would grow rapidly. This would include consumer packaged goods (CPG) products. Surely, e-packaging currently attracts premium pricing most of the time, so it is likely that the e-packaging revolution will add to the global packaging market rather than replace anything.

What’s so special about e-packaging?

e-packaging involves the printing of conductive circuits right on the packaging layer which includes increasing sales by better merchandising, improving the human interface by spoken or scrolling instructions, and providing valuable electronic rewards on or in the package. As the saying goes, “What we see we buy”, printed electronics on a package becomes more important these days.

Till date, most e-packaging beyond RFID and EAS has taken tis a form of primary packaging that makes the product more useful and attractive in the eyes of the consumer. This includes applications such as talking pizza boxes, winking logos on multipacks of biscuits and bottles of rum, testers on batteries, and reprogrammable decoration on mobile phones. But newer varieties are being explored by big brands.

A company named Vorbeck and MeadWestvaco (MWV) developed a new anti-theft retail package product. Called Siren, is part of MWV’s Natralock product line. It was launched on store shelves at major retailers including Home Depot in early 2012. This unique design will prevent theft or tampering by setting off an alarm on an individual package if it is cut or torn or upon attempted theft. This new packaging solution allows consumers to interact with the package and see the branding and other messaging that is important for the brand owners to relay while keeping would-be thieves from stealing the product.

Biaxially Oriented Polypropylene (BOPP) label substrates. These are the first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. In the future, many forms of electronic smart packaging would involve complex functions. Examples may be packages that project images or vibrate to dispense powders in a quantity programmed by the user and packages that suck down reusable electronic shrink wrap to preserve food.

RFID provides with brand enhancement which is recognisable to the consumer, and this will revolutionize in new ways in future such as the self adjusting use-by date that monitors the time temperature profile of produce.

Currently the supply chain for e-packaging and its key enabling technology, printed electronics, is of new technologies. Also, applications of electronics to packaging have been engineering-led in the main and lacking in imagination, a better recorder or talking label, for example, as opposed to a radically new concept.

The leaders making these new devices or their materials will have established exactly what is wanted and what is possible. Based on this detailed knowledge and inspired creative design. Across the whole of industry, from toys to medical products, users and legislators require more and more information on products and packaging, and they require it to be much easier to assimilate.

Many of them have difficulty reading instructions, and the greying of the population is making matters worse. There is an unfulfilled need for easily accessed, easily understood instructions, and comprehensive information on hundreds of billions of products manufactured every year. Brands need to be much more distinctive and appealing, for example revealing a moving colour picture, aroma, or localised sound when you walk near.

Packaging Design and Return-on-Investment (ROI)

Every company is in the business of selling something, whether it be a product or a service. Every product or service is packaged. Every package design should represent an extension of the brand assets of that company. If the brand identity and package design is in line with the brand strategies and marketing initiatives, the end result is packaging that contributes to marketing ROI in a substantial way.

Realizing how different investments will profit the company is an evident assistance in planning and allocating budgets effectively. An empirical ROI measure may also help to convince financiers to take a risk and release money for a design and development project. Even if it is hard to achieve, attempting to gain some measure of ROI in design is of value to both consultancy and client because it creates a mutually supporting commercial framework.

Many marketers are beginning to believe that packaging is as complicated as to building brand equity and achieving ROI is difficult as advertising is. Nevertheless corporate package design budgets are very small compared with advertising budgets.

Packaging an essential tool which expresses a brand's asset yields a far greater ROI than a normal advertising. As explained by researchers from various brand consultancies, corporate statistics and independent research, that package design, an integral part of a brand identity system, can exceed up to three advertising campaigns and more than eight promotional cycles.

Definitely, there’s no single explanation as to why some initiatives taken by companies succeed and others don’t meet expectations. However, across numerous brands, categories, and countries, researches have distinguished five common mistakes/decisions that determine failure, including:

  • Redesigns: Big companies have consistent research systems in place for assessing or “validating” new packaging systems prior to launch. Just for the desire to “create some news” many packaging comapnies attempt redesign. As a result, considerable resources are spent on innovation or redesign efforts that aren’t necessary.
  • Problem Solving: Many efforts are rooted in misguided assumptions about the brand and its packaging (e.g., “the packaging looks old”; “it needs to be easier to hold”; etc.). Thus, a great deal of time and energy is channeled in one direction, only to eventually uncover a very different issue by way of on-shelf and/or in-home testing. For example, “improving shelf visibility” is a standard objective on nearly all design briefs. And while visibility is absolutely critical for smaller brands and new product introductions, shoppability and sub-brand differentiation are often more pressing issues for large master brands, such as Colgate, Dove, and Tide.
  • Core design equities: In today’s world of overwhelming clutter and choice, purchase decisions are driven primarily by what people see and by how they feel about the products they usually buy. Thus, visual equities-including unique, ownable shapes, colors, and icons are more important than ever to help shoppers navigate expanding aisles and identify familiar brands. Frequent changes in the product designs, in terms of colors, shapes, icons creates confusion amongst the buyers for the products. They start feeling taht their product doesn’t exist anymore.

Naturally, brands can’t stay the same for a lifetime, but the key to successful restages is properly balancing disruption and continuity: If there’s a sudden change to one core visual equity such as a new package shape or a primary visual, it’s necessary to retain other core elements, such as package color or brand identity etc. In addition, marketers should ensure that front-of-pack messaging helps explain sudden changes in packaging appearance (e.g., “New Look,” or “Improved Formula”).

Measuring ROI in design is not easy and in many cases is an imperfect science. While we focused largely on what not to do, the encouraging news is that companies can systematically increase their likelihood of success with package design.

What is ‘return’ in packaging?

A return might be a hard, definable measure such as sales, footfall or market share; but equally, it might be a ‘softer’ measure such as brand awareness, public perception or even staff morale, it may also be a combination of both types of impact. The soft measures are hard to quantify but are still measurable using different research methods. A few possible ‘returns’ that a client may look for:

  • Rebranding shift, perhaps to change perceptions or to compete with a rival product or service
  • Increased visitors or footfall
  • Longer dwell time
  • Clearer information on forms and leaflets and therefore fewer calls to customer helplines
  • Use of more sustainable materials
  • Innovation or conceptual research leading to possible new products
  • Increased product sales or market share

What is ‘investment’ in packaging?

Similarly, investment can be defined as the fees or charge, inturn paying a design company’s fees which is just a part of the cost of a design project.

The investments made by companies generally include:

  • Cost of materials/goods
  • Possible changes to manufacturing processes
  • Tooling costs
  • Engineering costs
  • Distributions costs
  • Staff time spent on a project
  • Write-offs of old materials/products
  • Other sales, marketing and promotional activity

When a design process is in motion, designers very often make intuitive decisions about colour, form, texture, functionality and so on. One way to assess these creative intuitions commercially is to set up control measures, where old and new designs are allowed to perform ‘side by side’.

Across nearly all organizations, research is weighted heavily toward back-end validation to inform final decisions. when investments have already been made and often when teams are up against deadlines and/or are committed to making changes. To improve the process, companies need more information and insights at the outset of design initiatives, to identify opportunities, allocate resources appropriately, and provide direction. Specifically, companies need to understand the strengths, limitations, and equities of their current packaging, Its just as doing a SWOT analysis of the products.

By evaluating current packaging relative to competition on-shelf, in-hand, and in-use and by identifying design equities via various drawing and recognition exercises, we are able to inform design briefs and set clear objectives and action standards. Ultimately, this helps ensure that each redesign effort is solving the actual problem and addressing an actual shopper need or competitive disadvantage without wastage time.

Another best practice is to integrate the shopping context and store environment into the design brief, by analysing the shopper’s way-to-purchase, the retail realties of key channels, and the role of packaging in the complete shopping experience.

More and more, this process includes realizing the era of digital world, which includes the interaction between online and person to person shopping, and the role of smartphones and QR codes in the narrow passage. Collectively, this shopper insight helps define the core mission of the packaging and it also helps to determine how to properly adapt packaging to for different products as per retail outlets and shoppers interests.

Companies are facing new realities in the marketplace, with the emergence of more market customization which has created new demands and new challenges for corporate marketing departments and consultancies alike. Many of today's new market segments have limited the overall success of mass marketing, and eroded brand loyalty. Add to this scenario, there are a plethora of private label offerings at retail stores, which have started to affect the "premium value" image of branded products, and slow the sales of "national brands." Customer expectations are rising day by day with various brands popping up. Big Brands are now in a fix on how to make the best designs and market them to have the best ROI on it.

Corporate marketers are not alone in dealing with these complications and many others in an increasingly competitive, global marketplace. All of their corporate counterparts must incorporate flexibility into their business plans, and again, seek to align corporate goals and marketing goals.

Companies design and manufacture products but customers buy the products which they like. Customers prefer, the design the over all brand name. The most successful brands are carefully managed and consistent. Well-informed marketers know that retaining customers while acquiring new ones is the best way to maximize ROI and beat the competition. Delivering on the brand message with sound marketing strategies, leading the brand values in the packaging of the corporation's products and services, drive relevant customer experiences and ultimately build brand loyalty with best ROI’s on it.

Identifying the Labels - What they Speak!!

The way a product is packaged and labelled, defines about the product. An important stage after manufacturing of goods is the preparation for dispatchting them, which involves packaging and labeling of goods. Proper packaging and labeling gives the final product an attractive look, also saves a huge amount of money by saving the product from wrong handling in the export process.

Packaging process aims to protect the products from chemicals, physical and microbiological encroachment. The package material provides a medium for presenting advertising messages and other important information to the consumer. Last but not the least; the package is one of the greatest influences on a consumer's decision to try out the product.

The term labelling as defined by many researchers, indicates “The labels and other written, printed or graphic matter, some kind of visual metaphor visible on the packed material”. The label speaks about the name of the preparation, percentage content of preparation, the amount of active contents of a dry preparation, the way of administration, a state of storage condition and expiry date. Also a label must indicate the name of manufacturer or distributors and carry an identifying lot number.

Requisites for a good label:

  • Before designing a label one should know, all the regions where the product will eventually be sold, and through which distribution channels.
  • One should be aware of the information which would be helpful to the customers.
  • Proper selection of the colors and promotional appeals that are suitable for the product audience.
  • The way the label will be applied on the packaged product.
  • Research required to understand what labeling material is suitable for the product.
  • Also, before designing a label one should know regulatory requirements for the product.

Every single product requires different materials for packaging. In the same way different materials are used for labelling such as paper, foil and fabric. it is also possible to print directly on a bottle or other containers by means of silk screen, offset or hot transfer process.

Labelling on the products can be confusing, but it is necessary to know what the labels speak about themselves:

  • Recycle
    This labels depicts that an item is made from recycled material or that it can be recycled when usage is completed.
  • Batteries
    This recycling symbol is same as the electrical items recycling symbol, but does not have a bar at the bottom of the crossed out wheeled bin.
  • Electronics
    These symbol have bin with a crossed sign and a bar beneath.
  • Glass
    This symbol signifies that one can recycle the glass items.
  • Aluminium
    This symbol signifies that one can recycle the aluminium items.
  • Steel labels
    This symbol signifies that one can recycle the steel items.
  • Plastics labels
    There are seven different plastics labels, all made up of a triangle symbol with a number inside from 1 to 7. These symbols below help consumers to identify different types of plastics.
  • Mobius Loop symbols
    The Mobius Loop indicates that a product - or part of it - may be recyclable where facilities are available. The Mobius Loop is not controlled by strict rules, and recycling schemes are different across the country.
  • Mobius Loop with percentage
    If packaging material displays this mobius loop it contains x% of recycled material. Use of this symbol is own free will. Not all packaging with recycled material content will carry this symbol.
  • On-Pack Recycling Label Scheme
    The On-Pack Recycling Label scheme aims to deliver a simpler, consistent, recycling message on both retailer private label and brand-owner packaging to help consumers recycle more material, more often. This On-Pack Recycling Label describes about what different parts of a product are made of and whether one can recycle them or not.
    This type of label lists three possibilities for recycling:
    • ‘widely recycled’ - 65 per cent of local authorities collect this packaging type for recycling
    • ‘check local recycling’ - 15 to 65 per cent of local authorities collect this packaging type for recycling
    • ‘not currently recycled’ - less than 15 per cent of local authorities collect this packaging type for recycling.
  • Trademarks
    The Green Dot is a symbol that is displayed on packaging, signifies that the producer of that piece of packaging has made a contribution towards the recycling of packaging. Its more of a trademark than a labeling symbol.
  • Hazardous materials or dangerous goods
    These symbols have special information and differentsymbols to indicate that some hazardous materials is being transported or is packed inside

Today different types of symbols for package labeling are nationally and internationally standardized and used on various products ranging from consumer packaging, symbols exist for product certifications, trademarks, to proof of purchase, etc. While some requirements and symbols exist to communicate aspects of consumer use and safety, while other describe about what kind of a product it is.

Now days Bar codes, Universal Product Codes, and RFID labels are common to allow automated information management in logistics and retailing.

In-Mold Labeling – A milestone in branding molded packaging items

The In-mold labeling (IML) is literally defined as a fully automated decorating process in which a printed film or paper label is placed in the mold container or cavity before molding. This is a popular sub-surface labeling process for all kinds of injection-molded plastic containers. The label fuses to the plastic container as its being molded that eliminates the need for post mold decoration. This is also called as IML labelling, injection in-mold labelling, or in-mould labelling that redefines the traditional labeling.

The demand for in-mold labels is very high because of the consumer acceptability and response through high purchase behavior ever since this packaging style is introduced. Currently, the in-mold labeling segment counts a two percent of world’s label printing volume and market forecasted and average of 5.6 percent growth rate by the year 2020.

In-mold labeling process advantages vary a wide range in usage as well as in technique.

  • Its ‘green’ credentials for many buyers
  • Varied surface finishing options and low cost
  • Dispose of additional production costs
  • Graphic quality relatively to direct printing is prominently better
  • Appropriate run length
  • Production of packaging and the label to apply is done in single operation / step
  • Saves time and more output in short time
  • Can easily decorate the entire container any side, angle and size
  • Container visually more appealing
  • Good quality being pressure sensitive, blow mold and shrink labels
  • The label processed using injection molding is made from the same plastic of container
  • 100% recyclable at ease, because no material separation is required
  • Can bare large changes in temperature
  • Doesn’t easily get scuffed or damaged
  • Strengthens thin wall plastic containers

‘In-mold labeling’ needs to be understood well, as it is complex than other label applications. The process begins with film or paper selections,that is made of polypropylene based resins, and are core raw materials for both solid and hallow in-mold label films. Different methods are followed, based on the machinery and software selection.

Few groups and associations are formed in making the market and players more organized. The In-Mold Decorating Association offers membership in organizations like molders, printers, material suppliers and equipment manufacturers committed to the development and growth of in-mold decorating products, technologies and markets. The Association improves and extends support through awareness and acceptance of in-mold decorated durable products and packaging by original equipment manufacturers, brand owners and marketers.


Precision is the key to in-mold labeling. So, labels should be made of substrates, inks and coatings formulated specially to combat the rigors in molding process. The fact is that it is protected from wear & tear occurs to container and also an intelligent choice information disclosure, like warning and instructional labeling. All this needs to be taken care without compromise for maintaining the extreme accuracy while cutting in-mold labels. Even a minute variation in size, position, etc, leads to major molding problems that are irreversible.

Custom Plastic In-Mold Labeling (IML) with In-Mold Decorating (IMD)

This combination is used in many types of packaging and labeling. The automation of in-mold decorating and in-mold labeling operations used in plastic injection molding, presses from 15 to 6,000 tons. This process involves a pre-printed label or decorated appliqué film is inserted in the open plastic injection mold and held in place via vacuum ports, electrostatic charge, or other method.

The IMD and IML technology enables design flexibility and productivity advantages over age old post-molding labeling and decorating technologies. This also includes use of multiple colors, effects, graphics and textures in a single operation with long lasting and durable graphics and overall labeling and decorating cost reductions.

Major players like Robotic Automation Systems and EVCO Plastics are supplying this technology. Few models of Robotic Automation Systems are

  • Top Entry/3-Axis Robot - Most conventional
  • Side Entry Robots - Faster cycles or if space constraints
  • 6-Axis Robots - Flexible automation for upstream / downstream operations or ceiling height constraints

The complete turnkey solutions for specific applications are outdoor durable & packaging, flat, contoured and cup/container, IML, foil and lenticular, single and multi-cavity applications, vacuum or static label placement (direct or remote), specialized cup automation cells, label nest and custom human machine interface (HMI).

While, EVCO Plastics is experienced with custom plastic in-mold decorating (IMD) and in-mold labeling (IML) in a wide range of applications and industries with all types and sizes.,this system itself is as dependable as design and graphic variations are easily achieved by simply changing to different label films in the same structure. EVCO Plastics provides from concept to delivery with a competitive advantage in building custom injection molded plastics by taking customer requirements, analysis and involving customers at every step of manufacturing.

Packaging-Labelling supplier Mold-Tek specializes in both standard and made-to-order packaging solutions for leading brands of Paints, Lubricants, Food products, Cosmetics, chemicals and FMCGs. Mold-Tek always makes constant efforts in product design to develop new techniques of mould making, processing and decoration. Mold-Tek developed IML decorated packaging for the first time in India which integrates decoration and labeling into the injection molding process producing outstanding picture quality and everlasting images. Their constant update of technology recently came up with an innovation that is the introduction of In Mould Label includes decoration using robots.

Packaging and labeling of a product is equally important as the product inside it. This is same in manufacturers view, marketers view and a consumer view. Hence, the in-mold labeling has a very lucrative future with supply and demand.


Digital Prototyping with Mechatronics Improves Packaging & Labelling

Intense global competition in the market is putting a large amount of pressure on machine builders to deliver machines with higher throughput, reduced operating cost, and more features. It is not only about improving productivity but increasing energy costs and increasing environmental awareness are causing engineers to focus on designs that increase efficiency and consume lower energy.

Packaging is an dynamic sector of the print industry, especially as digital potentialities continue to expand the reach of the market. The affect of digital is evident in key elements of packaging including prototype creation and short-run production. Utilizing digital print and finishing technologies, print providers and marketing agencies are able to convey product packaging prototypes quickly and cost effectively. The use of digital technologies also changes the production of short to medium packaging runs. These practices open the door for innovative packaging solutions for a variety of associated applications.

The trend towards effective multipurpose machines dramatically increases design complexity and forces different design groups to work closer together. In the design of a modern machine, every decision has a ripple effect throughout the design. If the mechanical team decides to change the material and therefore the weight of a mechanical component, it has an influence on the motor sizing or sometimes even on the type of motor needed to efficiently operate the machine. Improving team communication and collaboration between mechanical, electrical, and control engineers is crucial and tools that offer seamless integration and help them share data and information throughout all phases of the development cycle lead to vivid collaboration.

Digital Prototyping to Facilitate Mechatronics

Mechatronics represents an industry-wide effort to improve the design process of modern machines by integrating the best development practices and technologies to streamline design, prototyping, and deployment. Mechatronics as an engineering discipline is the synergistic combination of mechanical engineering, electronics, control engineering, and computers, all integrated through the design process. It involves the application of complex decision making to the operation of physical systems. Mechatronics highlights a growing trend of cooperation between different design teams that is necessary as designs become more complex.

One technology that facilitates the mechatronics approach is digital prototyping. This technology gives design, engineering, manufacturing, and sales and marketing teams the ability to virtually explore a complete product before it is built. Engineers and scientists use digital prototyping to design, optimize, validate, and visualize their products digitally and evaluate different design concepts before incurring the cost of physical prototypes. Digital prototyping goes far beyond creating 3D CAD models.

It gives design teams a way to assess the operation of moving parts, to determine if the product will fail, and see how the various product components interact with subsystems. By digitally simulating and validating the real-world performance of a product design, manufacturers significantly reduce the number of physical prototypes and change the traditional product development cycle. Whereas in the past they went through the stages of "design, build, test, and fix," they now take an approach of "design, analyze, test, and build." Using these new tools, they overcome the need to build multiple physical prototypes.

At the same time, engineers can use digital prototyping to develop highly efficient systems in which motor and actuator size are perfectly matched with the requirements of the mechanical structure. While most motor vendors provide tools for choosing the motor to fit a specific need, the information those tools require is difficult to figure out. The mathematical formulas describing a dynamic system are anything but easy. In the past, engineers often chose motors based on limited information and over-engineered the motors by adding security margins. Digital prototyping tools offer the capability to simulate the dynamic behavior of the whole system in advance, including the motors and even the control algorithms, and collect all the necessary information to pick the right motors. Most of the parameters required to perform the simulation are reused from other development steps and merged from different design tools.

With these tools, mechanical and control engineers can begin working together as soon as the CAD model has been created. They can use digital prototyping tools to create a realistic simulation of the machine for use in a variety of design analysis purposes:

  • Visualize realistic machine operation
  • Estimate machine cycle time performance
  • Perform accurate force/torque requirements analysis
  • Design and validate motion control programming and detect collisions
  • Optimize the design before building a physical prototype
  • Identify design issues across mechanical/electrical boundaries

By using a mechatronics approach and digital prototyping tools, best-in-class machine design companies can exchange more iterations on simulation for fewer physical prototypes and test cycles and shrink the development time by 12 to 40 days. Through simulation, those companies collect a lot of information in an early design phase, which gives them the possibility to improve their design, identify risks, and optimize the efficiency of their final machine.

Like much of the print industry, packaging applications—including labels—are strongly influenced by the adoption of digital printing practices. Similar to what occurred in publishing, packaging is undergoing a lifecycle change with an on demand focus, reducing warehousing costs. Additionally, a push towards customized runs promotes innovation from brand owners down to the consumer level. Digital print technologies provide the packaging segment with new opportunities for test marketing, prototyping, serialization, and mass customization.

Emerging trends in Anti-Corrosive Packaging

Anti-corrosive packaging is an upcoming trend specially in the manufacturing sector. This rising demand has led to serious competition among the packaging companies as they are coming up with latest improvements in the market.

Corrosion is defined as the deterioration of a material as a result of an electrochemical attack from its environment (oxidation). When corrosion is caused by an electrochemical reaction, the speed at which it takes place depends to a certain extent on the temperature, the salinity of the fluid in contact with the metal and the properties of the metals in question. Other non-metal materials can also be corroded by other mechanisms.

Goods transported in shipping containers are exposed to extreme humidity, salinity and temperature conditions. The only way to control oxidation is by insulating the goods from this destructive environment.

The first step for protection is to wrap the products in reflective polyethylene, which prevents the exchange of air between the packaging and the container. In addition to protecting the goods from external humidity, this material functions as a thermal insulator, preventing increases in the temperature of the air inside the packaging as well as possible condensation of humidity.

Humidity is not only external. Inside the packaging there may be humidity from the goods themselves or from their container or packaging. Therefore, we add silicate desiccants to our protection system, which function as oxidation inhibitors, retaining humidity released from the materials inside the anti-corrosion packaging.

Products can go through many changes in climate during transportation. Temperature fluctuation can be a significant factor in the formation of condensation, leading to corrosion. Silica gel or activated clay desiccant sachets absorb moisture vapour and prevent condensation from forming. Both remain dry, even when maximum capacity is reached. Sachets can be branded and filled to a bespoke level, as required.

Container desiccant bags hold an absorbent mixture of specially formulated materials for use within sea, truck and air shipment containers. As the container moves through different temperature and humidity changes, desiccant granules detect this and work faster or slower to ensure that dew-point is never reached.

VCIs protect both accessible and inaccessible metal surfaces from attack by corrosion accelerating agents such as moisture, salt air, airborne acids and contaminants. They provide clean protection that produces no residue or aroma and has no effect upon the electrical or mechanical properties of the product.

Paper and polythene are the most commonly used format of VCI. The format applied will depend upon the metal type, product shape, duration of protection and whether the VCI will be required to protect from abrasion & shock damage as well as corrosion and the climatic conditions.

Barrier foil protects moisture-sensitive products from corrosion during transit and storage. It also protects products against damage from biological sources, ultraviolet light, acids, alkalis and odour transfer.

The foil, typically, comprises of 3 layers of material. The first is usually made of polyester or non-woven polyester that both waterproofs and adds strength to the foil. The second is an aluminium layer that acts as a barrier against water vapour transmission and gasses. The third is a polythene ply that enables the foil to be heat-sealed. Heavy-duty grades of foil often have a double layer of polythene for increased strength.

Barrier foil has a water vapour transmission rate which is 20 – 80 times lower than commercial polythene. Therefore, the amount of desiccant required in a packing process should be proportionally lower, thereby, saving on costs.

The anticorrosive plastic packaging materials for protecting iron, aluminium and alloys of these metals against corrosion comprise synergistic mixture of contact-vapour phase corrosion inhibitors containing salt or salts selected from the salts of ammonium and alkali metals or alkaline-earth metals derived from benzoic acid and/or nitrous acid and 1,3-benzodiazole and/or its 1-methyl derivative and 1H-benzotriazole and/or its methyl derivative and amorphous silicium oxide. As the anticorrosive plastic packaging article are predominantly used films or packaging products made of film, containers, either of mono- or multi-layer construction, wherein in case of multilayer packaging articles the synergistic mixture of contact-vapour phase inhibitors is with advantage added to the layer or layers closer to the article to be protected.

Polyair, a leader in the North American protective packaging market, has announced the introduction of the VCI-2000(TM) line of Volatile Corrosion Inhibitors (VCI's) packaging. This product launch is the result of Polyair's joint venture with Grofit Plastics, a leader in the design and manufacturing of anti- corrosion films and packaging. VCI-2000(TM), represents a complete packaging product line of VCI's that have changed the automotive and steel industries by switching from older traditional corrosion prevention systems to an environment friendly and economical VCI packaging system which protects the exterior and hard-to-reach interior surfaces of metal parts.

VCI-2000(TM)includes, Polyair's complete line of anti-corrosive VCI packaging products includes: -- VCI-2000 Bags, Zipper bags, Gusseted Bags and Shrink bags, VCI-2000 Sheeting and Tubing for automatic packaging machines, VCI-2000 Embossed films for bearing packaging, VCI-2000 Emitters, Powder Packs, Foams and Wire to provide corrosion protection.

Another major development in the packaging industry is by Cortec Corporation. This company’s Vapor phase Corrosion Inhibitor (VpCI) technology represents a breakthrough solution in corrosion prevention. The world's most advanced and widely utilized packaging film, Cortec® VpCI®-126 Blue is now available in a 100% Degradable version. Conventional Packaging PE film can take centuries to degrade if ever. In contrast, when 126 BIO film comes into contact with organic materials during disposal, its microbial activators start the process of degrading the film into basic organic elements such as water and carbon dioxide. The new VpCI®-126 BIO versions is very competitively priced to allow companies using older technology films to easily upgrade to safer and more effective packaging.

The Patented Cortec® VpCI®-126 BIO Film employs the most advanced technology available for anti-corrosion packaging. VpCI-126 BIO is non-toxic; FDA approved, and does not contain nitrite-based inhibitors. With Cortec® Green Technology, metal products receive clean protection. Cortec® VpCI®-126 BIO Film provides multi-metal protection against humidity, corrosive gases and atmospheres that easily penetrate traditional packaging methods. It also protects against salt, condensation and moisture. It's advanced Cortec® VpCI® technology prevents all types of corrosion including rust, tarnish, staining, white rust and oxidation.

Recently, Sealed Air, a world leading provider of protective packaging solutions, has announced an exciting new agreement with German-based COMP trade Technologies; a company specializing in corrosion prevention technologies, to incorporate INTERCEPTS Technology into its expanding product range.

The agreement will see Sealed Air Europe become the first protective packaging manufacturer to combine INTERCEPT Technology with conventional packaging methods, passing on potential savings of up to 25 per cent to customers.

Anti-Corrosion packaging is quickly becoming an important trend in the marketplace and Sealed Air Europe prides itself on its ability to provide its customers with innovative and cost-effective packaging solutions.

Another latest trend in the packaging world is the use of Intercept technology. INTERCEPT technology was born from the restoration and protection efforts on the Statue of Liberty in New York. The technology was developed at that time by AT&T Bell Laboratories, first for their own use. It was later patented worldwide by AT&T Bell Labs, additionally by Lucent Technologies.

Now the technology finds its way into a wide range of products and application fields in order to ensure a robust and more secure protection against corrosion and ESD damage during transport and storage, thereby reducing, in some cases significantly, process costs for the end user.

Intercept Technology is a technological breakthrough into corrosion/static protection. Copper molecules have been chemically bonded to a polymer matrix, effectively creating a sacrificial anode out of the plastic/copper Intercept material itself. Intercept technology takes a different approach. Products that need corrosion/static protection are simply put into Intercept material and shrink wrapped or depending on the application, put into a bag and sealed. No coating is needed on a product that you need to protect.

These are some of the major changes that have taken place in Anti Corrosion Packaging world and we believe some more are yet to come.

Instant Fast Food in Retort Pouches

A retort pouch is a plastic and metal foil laminate pouch that is used as an alternative to traditional industrial canning methods. A pouch is a bag with 3 or 4 wide seals, which can store liquid within. Some varieties have a bottom gusset and are known as Stand-Up Pouches.

A Retort pouch, unlike metal cans or glass jars, are multilayer laminations allowing for the sterile packaging of a wide variety of food and drink, ranging from water to fully cooked, thermo-stabilized (heat-treated) high-caloric (1,300 on average) food such as Meals, Ready-to-Eat (MREs) which can be eaten cold, warmed by submersing in hot water, or through the use of a flameless ration heater. Retort pouches are used in field rations, space food, camping food, etc. Each layer of the lamination performs different function for the retort pouch. Some of the functions needed in a retort pouch are heat seal ability, thermal stability, gas barrier, rigidity and printability. These functions can be provided in either 3 or 4 layer structures depending on the situation.

A retort pouch is created from a flexible metal-plastic laminate which is able to withstand thermal processing used for sterilisation. The food is first prepared sometimes even raw or semi cooked, and then sealed into the retort pouch. The pouch is then heated to 240-250°F (116-121°C) for several minutes under high pressure, inside retort or autoclave machines. The food inside is cooked, similar to pressure cooking. This process reliably kills all commonly occurring micro-organisms preventing it from spoiling. The packaging process is very similar to canning, except that the package itself is flexible. The lamination structure doesn't allow permeation of gases from outside into the pouch. The particular retort pouches used for several products consist of four layers bonded in a lamination machine. Starting from outside, the layers are:

  • Polyester PET Provides a gloss and rigid layer may be printed inside.
  • Nylon  Bi-Oriented Polyamide provides puncture resistance.
  • Aluminum  Al provides a very thin but effective gas barrier.
  • Polypropylene  or CPP which is used as the sealing layer.

The credit of the invention of the retort pouch goes to the United States Army Natick R&D Command, Reynolds Metals Company, and Continental Flexible Packaging, who jointly received the Food Technology Industrial Achievement Award for its invention in 1978. Retortable pouches are extensively used by the U.S. military for field rations (called Meal, Ready-to-Eat, or MREs).

The retort pouch was branded as the next big thing which would take market share of the dominant metal can industry. However, two decades went by and no radical changes were seen. The pouch finally penetrated the US pet food market in May 1999 with Mars Inc.’s launch of “Kal-Kan's Whiskas” cat food in a retort pouch.

After pet food, human food progressively made its way into the pouches. A historical date for the retort pouch though was 15 June 2000 when StarKist, a tuna producer owned by Heinz at the time (now owned by Delmonte) announced, it would launch “StarKist Tuna” in a pouch.

In a statement, the company said that consumers who tested the pouch in home trials conducted by StarKist preferred the new product 5 to 1 over canned tuna. After StarKist other food manufacturers decided to launch their products in retort pouches. These include Chicken of the Sea, Bumble Bee, Tyson Foods, Sara Lee, Mars Inc, etc.

In 2006, Israel’s CLP Industries Ltd. developed a durable stand up retort pouch for Marks & Spencer sauces which can withstand the demands of the retort process and keeps the sauces fresh for 12 months. The pouch's height provides extra eye appeal, as well as plenty of space on the back panel for heating instructions and nutritional labeling.

Besides the retailers, FLEXNEWS discovered that more and more food producers are beginning to market their products in retort pouches. Food giant Unilever, for instance, believes to have benefitted from the pouch. The Anglo-Dutch firm started using retort pouch technology in 2003/2004 with its Dutch soup brand Unox. The launch of Unox soup in a pouch resulted in enormous success. According to some reports Unilever’s products in retort pouches are hope to reach the 100 million units by the end of the year. Now, Tesco PLC, the world's largest retailers, re-designs its private label ready soup from cans to stand up retort pouches in 2013. 

Why retort pouches are gaining so much popularity among the producers as well as the customers? To answer this question let us look into few of the advantages of the retort packaging.

The reason food tastes better and is more nutritious in retort pouches lies in the design. Due to their superior surface-to-volume ratio, it takes much less time to cook food in retort pouches than it does in cans. Not only does this design ensure that the food will retain more of its taste and nutritional value, but thanks to the reduced exposure to heat, users often find that their food looks fresher too.

Retort pouches are also an eco-responsible way to package food. The reduced cooking time means that less energy is used in production, and the lighter weight means that transportation costs are reduced as well. The larger package face means that enhanced graphics can be used to increase shelf appeal; the pouches are extremely durable and the packages take up less space in a warehouse and/or on store shelves.

Retort packaging is increasingly proving to be a very effective technique for packaging food products that require extended shelf life, as marketers give great importance to this attribute of the product. Consumer demand for flexible pouches and plastic containers is rising, due to the growing preference for meals ready to eat (MREs) and semi-cooked food products in an increasingly busy and time-constrained society. Thus, while the market for retort pouches is currently only a niche one, it holds immense potential and opportunities for growth.

The introduction of re-closable retort packaging offers an all-in-one serve, seal and store design that can improve the flavour of the product. In a 'heat and eat' society that places a great deal of importance on convenience and the ability to control portions as people want, these retort zipper could open up even more opportunities than those offered only by retort packaging technology.

In the end all we can say is that no one can argue that the consumer is ready for the retort pouch. Maybe back in the 1970s, the consumer did not fully grasp its meaning. But now, with the gradual introduction of the pouch in the pet food industry followed by the food industry, the consumer is aware of its potential.

Printed Graphics a growing market for Labelling Industry

“The American label industry is showing positive signs with a small but respectable growth predicted at 2.5 percent for 2012-2013. While the emerging markets such as China, India and Southeast Asia consistently post high estimates of around 10 percent for annual growth”.

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

A label is a piece of paper, polymer, cloth, metal, or other material which is fixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. A label may also be printed directly on the container or article. Labels have many uses: product identification, name tags, advertising, warnings, and other communication.

Recently majority of the economies have witnessed the tough market conditions but even in those harsh times the label printing industry is in a better position than many other industries. The American label industry is showing positive signs with a small but respectable growth predicted at 2.5 percent for 2012-2013. While the emerging markets such as China, India and Southeast Asia consistently post high estimates of around 10 percent for annual growth, these statistics are based on growing disposable incomes, increased supply and demand, and immature market conditions. Overall, the Americas market (including Canada and Latin America) is well placed and now accounts for more than 40 percent of global consumption. The United States is the largest single label market with 27 percent of total global consumption.

In order to maintain the growing spur in the market the label industry has to come up with new label printing machines to bring new trends in the market.

A label printer is a computer printer that prints on self-adhesive label material and/or card-stock (tags). A label printer with built-in keyboard and display for stand-alone use (not connected to a separate computer) is often called a label maker. Label printers are different from ordinary printers because they need to have special feed mechanisms to handle rolled stock, or tear sheet (fanfold) stock. Common connectivity for label printers include RS-232 serial, Universal Serial Bus (USB), parallel, Ethernet and various kinds of wireless.

In the ever-changing world of labels, where run lengths have decreased, label variations have increased and the demand for label personalization grows, the challenge for conventional press users is to increase commercial viability by reducing setup and changeover times without compromising durability or print quality.

As 69 percent of those surveyed agreed, digital printing technology for labels is the biggest growth opportunity for their businesses, especially for short runs. And, as innovation is the key to business growth, the argument for digital printing is compelling.

Latest Label Printers in the Market

LX900 Color Label Printer

LX900 is Primera’s newest, fastest and most economical to operate color label printer. It utilizes the latest in high-resolution inkjet technology to print brilliant, colorful labels for the products, boxes and packaging. Individual ink cartridges for each color let one replace only the colors that need replacing. It will save time and money on every print. Printed labels can include photos, graphics, illustrations and text – even high-resolution linear or two-dimensional bar codes. Print labels when and where one needs them in just the quantities that can actually be used.

LX900 is the fastest Desktop Label Printer in the World. It can produce full-color labels at up to 4.5” per second in draft mode. Short runs are printed fast and efficiently, helping to increase the production of the products. We can even operate several LX900 printers from one PC as the production volumes grow. Whether print just a few labels at a time or thousands, they’ll be printed at speeds one probably never before thought was possible from a desktop label printer.

Brother P-touch Label Printer

Brother International Corporation has introduced a new P-touch label printer. P-touch label printers are a fast and effective way to create adhesive-backed labels to be organized at home, the office, business, or school. Brother P-touch label makers are designed to print quality, durable labels to fit any need and any budget. From handheld and desktop models to computer label printers, Brother P-touch labelers produce durable, colorful labels. Almost all of the P-touch products print on laminated labels that withstand abrasions, chemicals, water, spills, heat, cold and other harsh environments. Applications for Brother P-touch labels are virtually infinite, and P-touch labelers are both affordable and easy to use. Brother P-touch label printers are equipped with easy-to-use, convenient features that allow you to print labels on-demand.

Epson Label Printer

Another company Epson has announced the launch of its first series of portable stationery label printers under its own “Epson” brand. This is to form a comprehensive set of labeling solutions for its customers ranging from large volume industrial labeling with the Epson SurePress L-4033, to the stationery labeling market. The new Epson LabelWorks printers are ideal for office environments, including large corporate, small and medium businesses (SMB), small offices, home offices (SOHO), or even homes for labeling anything from archival files and documents to household items, scrapbooks, school books and stationery items.

They can also be used to print on cable wraps that are part of the large variety of media Epson offers for the Epson LabelWorks printers. Vertical industries, like logistics, manufacturing, building management will also benefit from the ability of the Epson LW-400 and LW-900P to print barcodes for tracking inventories.

Apart from all these latest trends in the field of label printers there is one very old method which is being used even today at a very large scale but of course with some changes. This method is known as Offset printing.

Offset printing is a commonly used printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.

Offset printing or lithography is one of the most common ways of creating printed matter. A few of its common applications include: newspapers, magazines, brochures, stationery, and books. Compared to other printing methods, offset printing is best suited for economically producing large volumes of high quality prints in a manner that requires little maintenance. Many modern offset presses use computer to plate systems as opposed to the older computer to film work flows, which further increases their quality.

Offset lithography became the most popular form of commercial printing in the 1950s. Subsequent improvements in plates, inks, and paper have further refined the technology of its superior production speed and plate durability. Today, lithography is the primary printing technology used in the U.S. and most often as offset lithography.

The importance of Offset printing can be realized from the fact that many important companies are using this method. For instance, Finn-Korkki a Finland company and world leader in ring pull caps with over 35 years experience uses Offset printing method for printing on ring pull caps manufactured by it. Today, offset lithography is "responsible for over half of all printing using printing plates". The consistent high quality of the prints and the volume of prints created for their respective cost make commercial offset lithography very efficient for businesses, especially when many prints must be created.

Finally we can say that product innovation will be a key driver of growth in 2013 and the years to come. Labels and packaging can drive innovation by investing more and more in research and development and coming up with more ideas. In the coming years the labeling industry must focus on consumer insights to understand how ever-evolving behaviors will impact the labeling world.