Packaging Innovations is a national event with an international flavour that presents a surprising collection of insights and ideas for the primary packaging industry. From young to old, everyone is tempted by packaging. In 2020, 40% of the world’s population consists of Gen Zers, the group of young people that follows the millennials. 70% of Gen Zers are prepared to spend more on brands with which they wish to be associated. At the same time, other generations are more and more environmentally conscious, as a result of which certain products are labelled ‘sustainable’. Nevertheless, on average 20% of packaging is non-recyclable. What does this mean for the future? How do you make sure your packaging stands out both online and on the shop shelves? Every target group requires a different approach. How do you make sure your packaging matches your target group? That’s where we come in!