The packaging industry is essential to all other industry sectors. It's impossible to think of any product without the sometimes highly complex manufacturing processes behind it – however large or small the company or product might be. All industry sectors require intelligent packaging strategies along the entire value chain, encompassing warehousing, logistics and even administration. The widespread global relevance of the areas covered by swop and the high calibre of both exhibitors and visitors make swop in China every two years the go-to international event for a highly knowledgeable specialist audience.