Smurfit Westrock showcases innovation expertise at WorldStar 2025
7 February 2025
Smurfit Westrock secured 10 awards at WorldStar 2025, reaffirming its leadership in sustainable packaging. Winning designs included an eCommerce egg pack, a paper-based tray for plant-based meals, and a bag-in-box for cleaning products. The company’s sustainability efforts, such as solar-powered automation and plastic reduction, were key highlights. A wine stand also won for its innovative point-of-sale display.
Smurfit Westrock has once again demonstrated its prowess in designing innovative and sustainable packaging by picking up 10 awards in WorldStar 2025.
The latest accolade is testament to the packaging leader’s ability to create products that outperform on every level. Solutions that stood out for the judges in this year’s awards include: an eCommerce pack for South America’s biggest egg provider, a paper-based tray for plant-based meals and a bag-in-box solution for cleaning products.
Sustainability was front and centre in each submission and illustrated how the company goes the extra mile in every project. In the case of one of the winners, a corrugated fruit tray, Smurfit Westrock also installed a solar energy plant to power the box assembly automation. Several awards were won by products from Smurfit Westrock’s Better Planet Packaging portfolio including a transportation pack for tropical plants which resulted in an elimination of 12.4 tonnes of plastic for the customer annually.
The company’s flair for point-of-sale display was also in evidence with a beautifully executed wine stand, featuring replica wine cases and lighting, taking the top prize in its category.
Smurfit Westrock plc is an Irish-American company based in Dublin, Ireland that manufactures corrugated and paper-based packaging. Its stock is listed on the New York Stock Exchange.
The company was established as a box-maker in the Rathmines area of Dublin, Ireland in 1934 and was acquired by Mr Jefferson Smurfit in 1938, trading afterwards as Jefferson Smurfit. It was listed on the Irish Stock Exchange in 1964 and acquired a partial interest in Time Industries, a Chicago-based paper and packaging company.
Commenting on this year’s success, Arco Berkenbosch, Chief Innovation Officer at Smurfit Westrock, said: “We’re delighted to have won 10 awards because the standard is extremely high in WorldStar, with the highest quality being showcased from every corner of the globe. This win showcases the expertise of our 2000 people-strong design team - highly skilled and creative individuals that never fail to deliver for our customers. I’m immensely proud of them.”
The WorldStar awards are run annually by the World Packaging Organisation.
Source: Smurfit Westrock