Printpack, a leading provider of innovative packaging solutions, has published its highly anticipated 2026 Packaging Trends report on January 13, 2026, offering B2B stakeholders in the packaging and labeling sector actionable insights into evolving consumer demands, regulatory landscapes, and technological shifts. This report is particularly relevant for decision-makers in categories such as Flexible Packaging, Labels and Tags, Packaging Materials, and Packaging and Labelling Equipment and Solutions, as it directly addresses strategic adaptations required for compliance and market differentiation.

The report highlights the growing emphasis on health and wellness in packaging design, driven by rising GLP-1 medication usage and a 64% consumer preference for better-for-you snacks. Brands are urged to incorporate clear front-of-pack messaging for functional ingredients like protein and fiber, extending into pet food segments with human-grade fresh products. This trend necessitates reevaluation of barrier properties in packaging materials to accommodate natural colors following the FDA's ban on Red No. 3, effective January 2027, under the Make America Healthy Again (MAHA) agenda[1].

A key focus is the transition to digital labeling, with 50% of consumers scanning QR codes for product information. The impending GS1 Sunrise 2027 initiative will mandate 2D barcodes, replacing traditional UPCs and enabling advanced inventory management. B2B vendors in Marking, Tracking, Tracing and RFID should prioritize packaging designs compatible with 2D codes to future-proof solutions and enhance consumer engagement through richer digital experiences[1].

Sustainability remains a cornerstone, with 66% of consumers skeptical of brands' green claims. Extended Producer Responsibility (EPR) programs are accelerating, with overlapping state timelines demanding proactive planning. California's SB 343 sets a October 4, 2026, compliance deadline for recyclability claims, requiring verified recycling rates and infrastructure support via How2Recycle® PRO labels. Packaging converters and equipment providers must integrate these requirements into material selection, structural engineering, and graphics to mitigate costs and build credibility[1].

Printpack positions itself as a strategic partner, leveraging material science, digital-ready design, and regulatory expertise to help brands navigate these changes. The report advises early collaboration for packaging refreshes, emphasizing that compliance can catalyze innovation in smarter, future-ready structures. For industries like Food & Beverage and Pharma Packaging, this means optimizing for shelf presence, e-commerce viability, and environmental impact simultaneously[1].

Additional insights cover EPR execution in states like Colorado, where the Consumer Accountability Alliance (CAA) advances implementation by June 2026, and New Jersey's legislative deadlines through January 13, 2026. These developments underscore the need for packaging machinery components and testing solutions to adapt to standardized materials and reimbursement processes[3].

The report's forward-looking strategies empower B2B partners in Robotic Packaging, Packaging Converting Machinery, and Printing and Graphics to deliver solutions that perform across physical and digital channels. By addressing MAHA-driven nutrition labeling, digital barcode evolution, and EPR mandates head-on, Printpack equips vendors with a roadmap for long-term growth and resilience in a rapidly transforming market[1].

For tech providers and contract packagers, the emphasis on portion control packaging and natural ingredient compatibility opens avenues for specialized equipment upgrades. Labelling Machinery innovators can capitalize on QR and 2D code integration, while sustainability-focused firms benefit from guidance on genuine recyclability verification. Printpack's holistic approach ensures B2B ecosystems are prepared for 2026's multifaceted challenges, from regulatory hurdles to consumer-driven innovation[1].

This timely release positions Printpack at the forefront of industry thought leadership, urging immediate action on packaging redesigns to align with global trends like EU's PPWR phase-in starting August 2026. Decision-makers are encouraged to engage Printpack for tailored solutions that turn regulatory pressures into competitive advantages[1].