Tetra Pak taps APAC plant-based trends to shape drinks and packaging

27 October 2025

Tetra Pak has moved decisively in the APAC region by leveraging leading-edge plant-based beverage packaging innovations aimed at capturing the emerging demand for both sustainability and nutrition in the drinks sector. As the market for dairy alternatives develops rapidly, particularly in Asia-Pacific, the company is strategically aligning its beverage and packaging solutions to address evolving consumer and industry requirements. Recent launches underscore the trend whereby consumers are exploring more dairy alternatives and showing clear preferences for nutritionally richer, clean-label, and environmentally responsible beverage products.

One of the core highlights of Tetra Pak’s latest initiative is the roll-out of an advanced whole-bean soy processing method. Traditionally, soymilk production discards okara, the insoluble fibre of the bean, leading to both ingredient waste and a loss in nutritional value. Tetra Pak’s method utilizes the entire soybean—including okara fibre—unlocking higher protein, fibre, and healthy fat content in the resulting beverage. Jose, a spokesperson for Tetra Pak, explained that this innovation produces soymilk with up to five times more fibre than conventional methods (1.2% versus 0.26%), retains a smooth mouthfeel, and secures a stable shelf life of six to twelve months without stabilisers or emulsifiers. This is already being implemented by Taiwanese food and drink producer I-Mei, which has transformed okara by-product into a premium, zero-waste soy drink with no added sugar.

Building on its processing innovation, Tetra Pak has also partnered with key APAC clients—including Thailand’s New Concept Product, to launch a ready-to-drink ginger beverage infused with Manuka honey or lime—in Tetra Prisma aseptic cartons. These packaging solutions enable ambient transport and extended freshness, catering especially to the growing market for convenient, premium and health-focused drinks. Notably, this packaging infrastructure enables both single-serve and family-size formats, supporting a broad range of distribution models and significantly reducing logistical costs associated with refrigerated supply chains. The company now leads the Australian market with oat and almond barista-style drinks packaged in these cartons, providing scalable solutions for at-home and on-the-go occasions while minimising packaging waste.

Tetra Pak’s APAC innovation pipeline also includes launching renewable and recyclable packaging, such as the Tetra Recart, which helps food manufacturers and brands achieve lower carbon footprints via lighter transport and compact storage—all while ensuring long-term product safety without preservatives. According to Jose, “Ambient carton formats support both single-serve and family needs while showcasing sustainability, and Tetra Pak’s technical expertise helps local brands turn these ideas into scalable products quickly.”

Reflecting on the broader business impact, Tetra Pak’s packaging technology upgrades provide Southeast Asian brands with new opportunities for market differentiation, operational resilience against raw material volatility, and a robust platform to meet intensifying regulatory sustainability requirements. These technical advancements, combined with robust R&D support from Tetra Pak’s Singapore Soya & Tea Centre, Shanghai Product Development Centre, and Swedish innovation teams, position the company to lead APAC’s transition to circular packaging systems, aiding brands as they prepare for new recycling mandates and eco-label requirements.

The combination of whole-bean processing, functional ingredient integration, flexible aseptic packaging formats, and closed-loop sustainability contributes both to the improved business case for plant-based beverage suppliers and to compliance with emerging environmental standards. This initiative signals Tetra Pak’s aggressive positioning not only as a technology supplier but as a strategic partner empowering APAC beverage brands to navigate the next phase of market demand, regulatory scrutiny, and supply chain transformation.