Through this collaboration, Ziria Natural Mineral Water is providing water to audiences, artists, and staff in Pure‑Pak® cartons, offering an alternative to traditional bottled formats at a high‑visibility event setting.
A cultural landmark with global reach
The Athens Epidaurus Festival is widely recognized as a cornerstone of Greece’s cultural identity. It attracts international productions, world‑renowned artists, and thousands of visitors every year, acting as a platform for cultural exchange and global visibility.
The festival carries strong symbolic value by bridging contemporary artistic expression with the country’s rich ancient heritage – making it one of the most important cultural events in Greece.
Hydration at the heart of the experience
Held during the peak of the Greek summer, the festival welcomes large audiences in outdoor venues, where access to water plays a key role in ensuring a positive and safe experience for both visitors and performers.
As official hydration partner, Ziria Natural Mineral Water supports this essential need, delivering water in convenient formats designed for on‑the‑go consumption across foodservice and event environments.
Enabling a more responsible event experience
By choosing Pure‑Pak® cartons, Ziria introduces an alternative packaging format within a category traditionally dominated by plastic bottles in Greece.
This initiative demonstrates how packaging choices can contribute to evolving practices in large public events – where resource management, waste considerations, and environmental awareness are increasingly important.
Packaging supporting culture
The collaboration between Ziria Natural Mineral Water and the Athens Epidaurus Festival highlights how packaging can support branded water offerings in high‑profile cultural settings.
It’s also an example of how Pure‑Pak® cartons can help customers bring beverage products to new consumption occasions, including events, venues, and foodservice channels.
"Partnering with the Athens Epidaurus Festival is a great honor for Ziria Natural Mineral Water. We are proud to contribute to such an iconic cultural institution by offering high‑quality natural mineral water in a packaging solution that reflects our commitment to responsible innovation and premium hospitality," says Stefania Tsapala, Group Marketing Director, Chitos SA, Part of Green Beverages Group.
