GWP GROUP

Unit 6, Chelworth Park, Cricklade, Swindon, SN6 6HE, GB

Unboxing Packaging

If your business sells products online, you have likely heard of the “unboxing experience”. This is how your packaging makes your customers feel when they open their delivery.

A poor unboxing experience would consist of packaging that is too large (and possibly filled with excess fillers), looks tatty, tired or even just too plain, and does very little to present your products or excite the recipient. This experience may even be shared on social media and YouTube.

As such, it is important to consider how you can both surprise and delight your customers when they open your ecommerce packaging.

GWP Packaging can help you with this in a number of ways.

Sourcing your unboxing packaging

The packaging you source from GWP can offer a wide range of print options. This can include printing on both external and internal surfaces, which can be exactly matched to your brands style (and even pantone references). You can even include specialist finishes such as spot lamination too.

Add bespoke fittings and inserts which can further help to present your products, keeping it in place during shipping, and it is possible to really reinforce your brand messaging. This can in turn help to drive loyalty, lead to word of mouth recommendations and even see positive online reviews and coverage.

Of course, it is also of the upmost importance that your products arrive undamaged. Any other factors will prove irrelevant if the customer receives a broken item, with the disappointment and hassle of any returns process.

GWP can help here too, with vast experience of creating successful ecommerce packaging. This includes selecting appropriate strength of material, constructional design, correct sizing and use of inserts to prevent movement within the outer pack.

All of this adds up to ensure the unboxing packaging you send to your customers exceeds their expectations.

Key advantages of unboxing packaging at a glance