Beauty Bay

The Challenge

In October 2017, BEAUTY BAY's COO was excited to learn of a prototype that Fred Lill wished to present to him, which Lil Packaging would be entering into the 2018 ecommerce awards innovation category.

It was the latest Breeze Mailbox   which featured many ‘firsts’ (never previously been done before in ecom packaging) with advanced varnish coatings, metallic inks, 2nd hot-melt peel & seal adhesive for easy returns, and custom-printed integrated Breeze tissue paper, patented by Lil.

BEAUTY BAY invited Lil Packaging to its warehouse in November 2017 to discuss their challenges.

It was made clear of the strong social media presence of BEAUTY BAY with far greater followers than any of its competitors. Its then current lacklustre ecom postal packaging boxes were the “last piece of the puzzle” in increasing brand awareness and customer experience – a project that begun in 2016 when the company grew significantly.

The idea of seasonal artwork variations became very exciting to BEAUTY BAY. Fred explained that for approximately £400 (cost of a new 1 colour printing plate aka stereo), a marketing message could be changed at NO IMPACT TO UNIT PRICE, to coincide with particular Social Media marketing campaigns. BEAUTY BAY commenting “compared to our total marketing spend, that’s a drop in the ocean”