Scratch Off Labels

Scratch off labels emerged from the observation that when at parties and bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails. This is sometimes done in an absent-minded fashion, and sometimes with the aim of sending a message (a smiley or a flower to the attractive man or woman across the table). This innovation offers people an even larger canvas than before to unleash their creativity. Once people are done with their masterpiece, they will likely share their creation on social media, which is great (and free) advertising for brand owners!