Bow Label

Extraordinary labels have increasingly become a trend in the packaging industry. The Coca-Cola bow drives consumer engagement by really enhancing the user experience. 

The modified roll-fed label is distributed through the normal supply chain in flat form and then easily turned into a bow when the consumer pulls a tab.

These labels were first launched on a small scale (60M) in Europe. The positive reaction in those markets led to 165M labels across Europe and Asian markets with further global expansion expected. This label created an innovative breakthrough in a very cluttered market. Coca-Cola is proud of the positive feedback from consumers and excellent social/PR coverage.