Stora Enso Launches Ensovelvet: Premium Uncoated Paperboard for Luxury Packaging

Stora Enso has expanded its portfolio of premium packaging materials with the introduction of Ensovelvet, a new uncoated solid bleached sulfate (SBS) board featuring a velvet-like smoothness on both sides. Developed for luxury applications such as cosmetics, perfumes, and other high-end consumer goods, Ensovelvet combines elegance, functionality, and sustainability.

Meeting the growing demand for natural and renewable solutions in luxury packaging, Ensovelvet offers a distinctive uncoated surface, high stiffness, and reliable folding performance. Its bright, premium quality provides excellent printability while delivering a superior tactile experience—making it ideal for packaging where both look and feel are critical to brand identity.

Ensovelvet complements Stora Enso’s flagship Ensocoat board, together creating a complete SBS carton range for brand owners and converters seeking flexibility across coated and uncoated applications. Both materials are fully recyclable, supporting the transition towards circular packaging solutions. With no coating required, Ensovelvet reduces material use and lowers the carbon footprint, while maintaining the premium performance expected in luxury packaging.

This launch reflects Stora Enso’s commitment to helping brands achieve distinction through sustainable premium packaging. By enabling high-end cosmetic and fragrance packaging with natural textures and minimalist appeal, Ensovelvet allows brand owners to meet consumer expectations for both luxury and environmental responsibility.

Tomas Larsson, Head of Product Line FBB, SBS, Liner, and Book Paper said: “Luxury packaging is about more than protection. It’s about creating an impression. Ensovelvet gives brand owners a material with a distinctive, natural surface that helps their products stand out in a crowded marketplace. By adding it alongside Ensocoat, we now offer a complete SBS range that meets today’s design trends and tomorrow’s performance demands.”

Source: storaenso.com