Amcor a global leader in developing and producing responsible packaging solutions, and premium pet food brand Ge Wu An, have launched the Li Kou pet food cup, marking the first commercial deployment of an inverted-cup packaging format in China.
As the format’s key differentiator, the bottom seal enables pet owners to simply peel, invert, tear and lift to release the entire meal cleanly into a bowl in one piece without scraping or scooping. The integrated packaging solution combines a polypropylene cup body, top lidding film and bottom seal film.
Li Kou was developed to address common frustrations associated with serving wet pet food from traditional cans, including broken pull rings, sharp edges and food residue left in the packaging. The cup-and-film structure also offers a lightweight alternative to traditional aluminium cans, using less material per unit and reducing product weight during transportation.
“The development of this new product was driven by real pain points that pet owners face every day,” said Liu Mengru, brand lead at Ge Wu An. “We wanted to completely optimize the experience from opening to serving — so pets get complete nutrition and owners spend less time cleaning up, raising the everyday feeding experience from the ground up.”
Amcor’s Catalyst™ innovation platform brought Amcor and Ge Wu An together from the earliest stages of development. Combining Ge Wu An’s understanding of pet owners and the wet pet food market with Amcor’s packaging expertise and development capabilities, the teams worked for more than a year to turn a consumer need into a commercially viable solution.
“Through Catalyst, we work alongside customers from the earliest stages of development to turn ideas into commercially viable packaging solutions,” said Jessica Chen, marketing and product management director, Amcor Flexibles China. “Li Kou demonstrates how packaging innovation can help pet food brands differentiate through the consumer experience, from how a product is opened to how it is served.”
Source: amcor.com
