ABG adds rebranded smart shrink sleeve solutions to growing portfolio

12 May 2021

A B Graphic International (ABG) has rebranded a range of Enprom Solutions’ smart shrink sleeve machines to expand their offering. The move aims to provide their customers in the label sector with the opportunity to diversify into the shrink sleeve market, with the added reassurance that they are buying from a leading global print finishing brand with 65 years experience.

Previously forming part ofEnprom’s equipment portfolio, the modular range covers seaming, doctoring and cutting solutions. ABG acquired the Spanish converting equipment manufacturer in 2019, to use the acquisition to strengthen and expand their offerings in web-based processing,and provide opportunities to enter into new market segments. Having spent 18 months research and training alongside Enprom, ABG is now in a position to rebrand the shrink sleeve products as part of their finishing range. All products come with the benefit of ABG’s extensive global service and support and are built with connectivity and automation at the forefront.

Within ABG’s shrink sleeve seaming offering, the shrink sleeve RS, RST, and RS2T are designed to meet the high productivity demands of the labelling market. They are based on ABG’s patented Smart Wheel innovation: a motorised roller solvent application system providing high seaming reliability. These solutions create added value to the labelling market by improving productivity, increasing efficiency, improving product quality, reducing operating costs, and reducing waste.

The shrink sleeve DR is ABG’s bidirectional doctoring machine. The DR provides label and flexible packaging manufacturers with two working modes.For shrink sleeves, by verifying the correct seaming of the sleeve tube by air balloon validation system with electronic detection; and for the flexible packaging market, through the inspection, control, and doctor of reels up to 400 mm web widths.

Lastly, ABG’s cutting machine options include the shrink sleeve IC, providing transversal cutting for formats, transversal pre-cutting for formats or reels and rewinding. The movement of the rollers and the cut are electronically synchronised, which optimises movement and improves productivity.

“In our quest to provide the market with a single best-in-class source for their finishing requirements, the rebranding of Enprom’s shrink sleeve solutions is an exciting and pivotal development. We recognise that the market is changing and that our customers want to deliver not just the label but also flexible offerings. We invested in Enprom as we recognised that they were a company who shared similar values to ABG - this has provided us with the opportunity to deliver a complete solution to our customers, along with all the service and support benefits that are synonymous with ABG,” said Matt Burton, ABG’s global salesdirector.

The launch of the newly rebranded smart shrink sleeve solutions will take place in early May, to include webinars, live demos and an email marketing campaign. A dedicated web page can be found at LINK, providing more information and registration for interactive events.

About A B Graphic
Established in 1954, ABG is a market leader in digital finishing equipment. The company has nearly 400 employees worldwide, with more than 200 employed in the UK. During the course of their 66 years of business, ABG has installed over 11,000 machines worldwide for 2,500 customers.

With each site being a centre for excellence for a specific range of products, ABG has manufacturing facilities in the UK, Germany and Spain. Sales and service offices are located in the UK, Germany, USA, France, Holland and Spain, and with a worldwide network of distribution partners, ABG is well placed to provide comprehensive support to businesses globally.

Constantly innovating and seeking opportunities to improve efficiencies and workflow for their customers, ABGacquired Girona-based Enprom Solutions in 2019, which added a wide range of flexible packaging products to their expanding portfolio.

Media contact:
Sarah Webster
Marbles PR
07777 637564
sarah@marblespr.co.uk

ABG contact:
George Burton
Junior Business Development Manager
07970 395079
01262 671138
georgeb@abgint.com