ABG apprentice team wins Bridlington Soapbox Challenge

21 October 2022

In between manufacturing world-class finishing machines, A B Graphic (ABG) International has been busy elsewhere, this time on Bridlington seafront where they won their home town’s super soapbox challenge in a cart designed and built by the firm’s apprentices.

Held on a blue sky day on 2 October, the event, which drew crowds of around 20,000 spectators, involved twenty corporate teams racing their soapbox carts against each other down a specially prepared section of the town’s South Marine Drive, complete with security fencing and hay bales in place. Funded by the Yorkshire Coast BID to help boost visitors to the resort, the aim of the event was to raise money for a variety of charities and schools, with proceeds going to Bridlington RNLI, Yorkshire Air Ambulance (YAA) and more.

Used primarily to showcase the engineering skills of ABG’s apprentices, the construction of the cart began 6 months prior, with help from the company’s senior engineers using CAD design and milling machines. Local firms also assisted, with Scarborough-based Don French Signs supplying the cart’s graphics, and Plastic Engineering Products in Hull, providing the cart’s plastic fairings.

On the day of the race itself, the ABG team were initially interviewed by the BBC before fending off strong competition to come first in the final race in a time of sub 27 seconds. During prize-giving, they were awarded the winner’s trophy for their well deserved success.

Commenting on the event, ABG apprentice, Zac Williamson, said: “I enjoyed putting the wide range of skills I’ve learnt over the past two years to the test in a real-life experience. Also, project management isn’t something I’ve done before, so working alongside a senior engineer was really insightful and helped me to develop a new skill. I’d recommend the experience to any future apprentices as it’s helped me enormously over the past 6 months.”

For more information on ABG visit abgint.com.

About A B Graphic
Established in 1954, ABG is a market leader in digital finishing equipment. The company has nearly 400 employees worldwide, with more than 200 employed in the UK. During the course of their 66 years of business, ABG has installed over 11,000 machines worldwide for 2,500 customers.

With each site being a centre for excellence for a specific range of products, ABG has manufacturing facilities in the UK, Germany and Spain. Sales and service offices are located in the UK, Germany, USA, France, Holland and Spain, and with a worldwide network of distribution partners, ABG is well placed to provide comprehensive support to businesses globally.

Constantly innovating and seeking opportunities to improve efficiencies and workflow for their customers, ABG’s acquisition of Girona-based Enprom Solutions, has added a wide range of flexible packaging products to their expanding portfolio.

Media contact:
Sarah Webster
Marbles PR
07777 637564