Cascades launches the Latte™ Collection of hand towels, bathroom and facial tissue
16 April 2019
KINGSEY FALLS, QC, April 16, 2019 /PRNewswire/ - Cascades Inc. (TSX: CAS), a leader in the recovery and manufacturing of green packaging and tissue products, proudly announces the launch of the Latte™ Collection. Available within the Cascades PRO Select® and Cascades PRO Perform™ collections of paper towels, toilet paper and facial tissue, this new line is manufactured from a combination of white recycled fiber and cardboard, providing customers with a solution that delivers the same great performance as white paper products, but at a reduced cost.
The demand for virgin pulp is increasing, and this trend is not expected to slowdown before 2021. Combined with an industry-wide shortage of good quality sources of recycled fibers, these market conditions have resulted in record high price increases for customers looking for white paper products.
"Thanks to the concerted efforts of our research and development and innovation teams, Cascades has developed its new Latte collection, a solution that makes it possible to counter the impact of raw material price increases without compromising on the quality and ecological attributes of our products. The distinctive Latte colour is created by combining white recycled fibers and cardboard, delivering an end result that is equivalent to white products in terms of quality. This new product line is not only a green solution, but also provides our customers a cost-effective offering that will meet their paper towels and tissue needs" commented Cascades Tissue Group President and Chief Operating Officer Jean-David Tardif.
Our paper towel and toilet paper offerings undergo all the stringent requirements needed to ensure a Green-e, Green Seal, and UL/Ecologo certified end product.
"Cascades' alternative to white paper products provides our customers with an excellent alternative solution that will help them counter higher prices that will touch all industries in the coming years. In particular, we expect the Education, Foodservice, and Business Office markets to see some of the greatest benefits." said Sandra Hudon, Vice-President of Sales, North America, for Cascades PROTM.
The Cascades PRO™ brand offers hand towels, bath tissue, napkins, kitchen roll towels, facial tissue, wipers and dispensers. Sold through distributors, Cascades PRO™ delivers proven, cost-effective hygiene solutions – from bathroom to boardroom to lunchroom to classroom and beyond – with a wide range of product lines that get the job done.
The Latte products are now available in the following options:
- Cascades PRO Select® Roll Paper Towel, Latte, 350 ft (H239)
- Cascades PRO Select® Roll Paper Towel, Latte, 800 ft (H289)
- Cascades PRO Select® Multifold Paper Towel, Latte, 250 Sheets (H179)
- Cascades PRO Perform™ Roll Paper Towel, Latte, 775 ft (T114) – For Cascades PRO Tandem® dispenser
- Cascades PRO Select® Standard Toilet Paper, Latte, 2 Ply, 500 Sheets (B159)
- Cascades PRO Select® Standard Toilet Paper, Latte, 2 Ply, 500 Sheets (B189)
- Cascades PRO Select® Jumbo Toilet Paper, Latte, 2 Ply, 1000 ft (B249)
- Cascades PRO Perform™ Standard Toilet Paper, Latte, 2 Ply, 400 Sheets (B400)
- Cascades PRO Perform™ Jumbo Toilet Paper, Latte, 2 Ply, 1000 ft (B500)
- Cascades PRO Perform™ Jumbo Toilet Paper, Latte, 2 Ply, 1250 ft (T322) – For Cascades PRO Tandem® dispenser
- Cascades PRO Perform™ Jumbo Toilet Paper, Latte, 2 Ply, 1400 ft (T263) – For Cascades PRO Tandem® dispenser
- Cascades PRO Perform™ High Capacity Toilet Paper, Latte, 2 Ply, 865 Sheets (T144) – For Cascades PRO Tandem® dispenser
- Cascades PRO Perform™ Flat Box Facial Tissue, Latte, 2 Ply, 100 Sheets (F300)
For more information about Cascades PRO™, please visit www.pro.cascades.com.
Founded in 1964, Cascades offers sustainable, innovative and value-added packaging, hygiene and recovery solutions. The company employs 11,000 women and men across a network of over 90 facilities in North America and Europe. Driven by its participative management, half a century of experience in recycling, and continuous research and development efforts, Cascades continues to provide innovative products that customers have come to rely on, while contributing to the well-being of people, communities and the entire planet. Cascades' shares trade on the Toronto Stock Exchange under the ticker symbol CAS.
Green by Nature blog: blog.cascades.com
Twitter: twitter.com/CascadesDD | twitter.com/CascadesSD | twitter.com/CascadesInvest
View original content to download multimedia:http://www.prnewswire.com/news-releases/cascades-launches-the-latte-collection-of-hand-towels-bathroom-and-facial-tissue-300832933.html
SOURCE Cascades Inc.