DataLase awarded Innovate UK Smart Grant for label-free plastic bottle project

4 May 2022

DataLase, the global leader in Photonic Printing Solutions, has been awarded funding from Innovate UK, the UK government’s flagship grant programme, for their label-free plastic bottle project. Innovate UK Smart Grants are available for game-changing and disruptive ideas from businesses, through a regular competitive application process. DataLase was a successful winner of an Innovate UK application last year, and commenced their project on 1 Mar 22 for a 12 month period.

With significant efforts underway to reduce single use plastic waste, particularly from plastic bottles, the waste from plastic labels is of equal concern. Being vital for decoration, information, serialisation and displaying anti-counterfeiting marks, plastic labels can be eliminated or reduced by printing directly onto bottles or applying thinner labels, respectively. Unfortunately, the former can cause ink-removal issues in the recycling process, and the latter does not eliminate but merely reduces plastic content.

DataLase’s grant funded project aims to present an alternative technology that could provide a label-free solution that can decorate and inform, is readily recyclable, and does not contribute to plastic waste. Given that one leading soft drink brand produces around 3 million tonnes of plastic packaging a year and plans to continue to use plastic bottles, within a global label printing market of $40bn, the potential value of this disruptive innovation is huge.

DataLase’s Photonic Printing Solution uses laser-active chemicals, which are colourless until exposed to laser energy. The technology potentially offers a bottle decorating process that does not involve labels or inks, contributing zero to plastic waste. These chemicals can be incorporated at very low concentrations in the first stage of bottle manufacture, simply by mixing them with the other bottle forming components. The bottles can be filled and capped in the normal manner, and by applying a laser pattern of variable design, the laser-active chemicals become coloured, revealing the desired decoration and information; there would, therefore, be no need for plastic labels.

Ally Grant, DataLase’s chief technology officer, said: “To win funding from Innovate UK is a fantastic boost for DataLase, particularly as our unique technology went head-to-head against hundreds of other competitor applications. The funding will allow us to conduct further R&D, develop engineering systems and to continue a truly ground breaking technology that could have enormous impact on plastic waste globally, by eliminating plastic labels.

“All R&D work will be conducted in the UK, including bottle formation, recyclability testing and analysis, and demonstration equipment will be developed to present to brands, universities and others in the supply chain. The funding will also help grow DataLase’s global patent portfolio, and protect this UK-led technology in the field of laser active chemicals and photonic printing.”

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Notes to Editor:

Headquartered in the UK, DataLase is the leading global Photonic Printing solutions company, delivering revolutionary inkless printing solutions for products and packaging based on its patented laser-reactive colour change pigment technology.

Its portfolio includes the DataLase Case Coding Solution that delivers a fast and highly efficient method of applying variable information onto a variety of packaging substrates, including corrugated boxes and shelf ready packaging. Their Product Coding Solution offers brands in multiple market sectors, a highly efficient coding and marking system, that includes a number of Pigment Solutions as well as a Masterbatch Additive that is designed for integration into plastic products and packaging.

Both coding solutions offer a range of advantages, including proven reliability, flexibility and high-quality coding, as well as sustainable benefits, such as SKU reduction and the elimination of single use plastics from the production environment.

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Sarah Webster
Marbles PR
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