DataLase expands high humidity coatings range

27 July 2021

Following on from the release of their water based flexographic (WBF) high humidity coating aimed at paper and corrugated printing industries where high humidity is a factor in post-print processes, global coding and marking specialists, DataLase, has launched three additional coatings to expand the offering.

The new coating, WBF-7101, offers a high contrast white-to-black colour change with a standard level of rub resistance, and can be used for case coding applications in high humidity areas. Ideal for a variety of applications including food & beverage and e-commerce on either brown or white paper and board substrates. In addition, DataLase are launchinghigh rub resistance variations; WBF-HR-7100 (clear-to-black colour change), and WBF-HR-7101 (white-to-black colour change) –whichare designed specifically for supply chain resilience, therefore ideally suited for industrial, construction or logistical applications.

Standard print and apply labels face several issues due to high humidity, which may include edgeslifting or curling, making them liable to eventually fall off. Added moisture can also cause labels to fade quickly, rendering them useless, while ink may smudge or smear in high humidity conditions. All of which adds additional pressure to the supply chain due to product recall and rework.

DataLase WBF High Humidity Coatings address these challenges head-on. The coating formulations have been optimised to provide unsurpassed product stability and excellent flow properties in geographical areas where high humidity is present. Used in combination with an appropriate CO2 laser marking system, DataLase WBF High Humidity Coatings deliver important sustainability benefits, by eliminating label backing waste and/or hazardous ink disposal from supply chains. Designed to be heat, moisture, scuff and high rub resistant, the coatings provide a stable image density that does not deteriorate.

Commenting on the release of the new coatings, DataLase’s CSMO, Paul Dustain, said: “Given the success of our initial high humidity coating launch, these additional coatings represent the extent of our technical expertise in developing products to benefit those supply chains and production environments that operate in the most demanding of conditions.”

DataLase will be using this year’s SuperCorrExpo® to launch these new coatings. The company will be exhibiting on booth 2217 at the event, which takes place at the Orange County Convention Center in Orlando, Florida, on 8-12 August 2021.

DataLase manufactures and supplies a wide range of laser-reactive coatings, optimised to deliver highest print quality and lowest running costs. To find out more about DataLase WBF High Humidity Coatings, visit

Notes to Editor:

DataLase Ltd, is the leading global Photonic Printing Solutions company. Headquartered in the UK, DataLase delivers revolutionary inkless printing solutions for products and packaging based on its patented laser-reactive colour change pigment technology.  The mission of the company is to enable new and unique engagement campaigns between consumers and brand owners through its unrivalled reaction-to-changing-trend capability.  DataLase solutions grow value, protect market share through brand loyalty, and positively influence consumer behaviour by encouraging sustainability.

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