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From 6 – 9 May 2025 at the Messe Berlin, Germany, Personalisation Experience is taking place alongside co-located events FESPA Global Print Expo and European Sign Expo. The event will showcase how print professionals can capitalise by including customised items in their product offering, including personalised packaging and labels…
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Brands are increasingly recognising the importance of personalised packaging and labels to enhance customer engagement create an emotional connection, which can make their customers to feel valued. The use of personalised packaging and labels also encourages repeat purchases, as people are more likely to buy products that feel tailored to them. In addition, personalised packaging grabs attention on shelves and encourages sharing on social media, which in a way, serves as free marketing.
Big brands like Coca-Cola (the "Share a Coke" campaign), Nutella (customised name labels), and Heinz (personalized soup cans) have successfully used personalisation to enhance brand engagement. These campaigns, and many others, have strengthened strengthens brand-consumer relationships, and also made the products more memorable and desirable.
The power of personalisation
According to McKinsey, 78% of consumers are more likely to repurchase from companies that personalise their offering and to also refer their friends and families. That statistic alone demonstrates how powerful personalisation is as a tool to deepen customer relationships and develop brand loyalty. To deliver value to customers, it’s essential to understand what makes them feel special and deliver an offering that is truly tailored to their needs and interests – whether that’s unique packaging solutions or customised promotional materials.
Many brands already appreciate this, and demand for personalised packaging has been steadily increasing for a number of years. Beyond the traditional route of adding a name or an address to packaging, consumers now expect and place value on products that are tailored to them.
As a result, customers are specifically looking to work with brands that have embraced customisation – and they are willing to pay more.
With a multitude of opportunities available in personalisation, is your business tapping into this market and offering personalised products? If not, now could be the ideal time to make it part of your business growth plan.
Discover more at Personalisation Experience 2025
If you are unsure where to start, our Personalisation Experience event is the ultimate place for you to learn and take steps towards capitalising on this offering. Personalisation Experience 2025 will feature an exhibition filled with personalisation-enabling technologies from a multitude of suppliers, including: Alfim, Antigro, Ara, Design Huddle, Dongguan, Feldmann Metall, Greenland Wallcoverings, Kti Builder, Optimus Group, Photo Center 3D, Printbox, Printess, Radix, and XMPie.
You can also attend an informative, comprehensive one-day conference programme to learn about how to implement personalisation into your production lines and capitalise on the opportunities it brings.
At the event, you will be able to explore how personalisation is transforming e-commerce and packaging solutions, while AI-driven design and automated solutions are streamlining production for mass customisation.
You can learn how digital workflows and technologies are helping to reduce waste while enabling cost-effective short runs, thereby helping brands create high-impact designs with added value. You will also see first-hand how brands leverage data-driven personalisation to make their customers’ experiences unique, thereby adding value and increasing brand loyalty.
Additionally, find out how you can integrate personalisation into products – from bespoke unboxing experiences to variable messaging on packaging. Discover the latest digital print solutions that enable fast, mass customisation without compromising efficiency.
To help you grasp the commercial value of personalisation and explore how to capitalise on this trend, you’ll also hear from a host of expert speakers who will share their knowledge and experience.
You can also visit the new ‘SmartHub’ educational feature where you can attend the ‘Smart Factory Trail' showcasing the latest technologies for personalisation. Additionally, broaden your expertise by attending a series of expert-led fireside chats.
Entry to Personalisation Experience also covers access to FESPA Global Print Expo, the flagship international event for speciality printers, where you’ll see all the latest developments in digital wide format, textile, and screen printing, alongside exciting growth applications such as interior décor and packaging. You will also have full access to our other co-located event, European Sign Expo!
For more information on Personalisation Experience and to register your attendance at the exhibition and conference, visit: www.personalisationexperience.com.
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