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DS Smith, an International Paper company, and leading global provider of fibre-based and sustainable packaging solutions, and the Finnish fresh herb and salad producer, Famifarm Oy, have collaborated to create a recyclable fibre-based packaging solution to speed up and optimise processes on the packaging and unpacking lines.
The Famifarm products are transported from the company’s greenhouses to stores and grocery outlets across Finland, and the DS Smith packaging innovation for the brand’s transport boxes features a hatch mechanism to allow for the products to be opened speedily and with limited effort. The packaging is ergonomic and shown to be effective in speeding up the unpacking process for Famifarm customers by up to around four times, compared to previous packaging solutions. In addition, the transport boxes are easy to fold after use.
Jussi Loimusalo, CEO of Famifarm Oy:
“Our customers, such as the retail chains, have really liked the new functional transport box, which saves a lot of time for their employees. We value our packaging partner's transparency, commitment to sustainability, and reliability, and DS Smith has demonstrated an in-depth understanding of our operations which actively contributed to our joint product development. We are not looking for quick wins, but a long-term cooperation".
The transport boxes display a prominent brand messaging that is printed on the exterior surface of the fibre-based packaging, and the Famifarm Oy CEO, Loimusalo, also believes that attention to the aesthetic detail of the product is as essential as the brand’s design ethos, “Our newly innovated corrugated cardboard boxes are of prime quality and look great. The brand must be prominently displayed.”
The idea for the new packaging was contributed to and developed by Jyrki Petrelius, Cluster Design Creative Specialist at DS Smith, alongside Veli-Matti Karvonen, Automation Expert and Development Manager at DS Smith in Finland.
"This packaging solution was designed for an automated packaging line and is intended to enhance the business of our customers' customers, i.e retail stores and outlets. At the same time, the solution is versatile and suitable for large and small retail and grocery environments. The packaging protects fresh products as before, but now speeds up unpacking. The new unpacking method makes the process easier “, said Jyrki Petrelius.
Famifarm Oy is Finland's largest producer of potted herbs and salads, and the company is known for its Järvikylä brand and logo with an illustration of the family manor house and an inscription of the year 1674. The company’s first popular product was potted leaf lettuce, followed by the introduction of chives and chilli in pots, and a product line called ‘Home Cook’s Favourite Herbs’, including basil, thyme, and oregano.
The current Famifarm Oy product range incorporates around thirty salad and herb options; fourteen of which are higher volume products, and the brand is responding to current consumer trends where pre-cut and bagged salad options are popular preferences.
DS Smith is committed to leading an industry-wide transition to a circular economy while delivering sustainable circular solutions for its customers across thirty-four countries worldwide. The business has a target led Now and Next sustainability strategy in support of its purpose of Redefining Packaging for a Changing World.
For further information, interviews, and images:
Daniella Steadman, PR Manager, Packaging Division, DS Smith
Email: Daniella.steadman@dssmith.com / Mobile: +44 (0) 750 735 7755
DS Smith
DS Smith, an International Paper company, is a leading global provider of sustainable fibre-based packaging, which is supported by recycling and papermaking operations. The company plays a central role in the value chain across sectors including e-commerce, fast moving consumer goods, food and beverage, and industrials. It has a target-led Now & Next sustainability strategy, Redefining Packaging for a Changing World and is committed to leading an industry-wide transition to a circular economy while delivering sustainable circular solutions for customers. As a part of this mandate, there is a focus on replacing plastics, taking carbon out of supply chains, providing recycling solutions, innovation and significant investment into Research & Development including alternative materials and fibres. The company has a progressive approach to the service and optimization of sustainable supply chains, a well-known and bespoke ‘Box-to-Box’ in fourteen days operational model and a unique Circular Design Metrics approach. It is a proactive member of the Ellen MacArthur Foundation, and the original DS Smith box-making business was started by the London based Smith family in the 1940s. For additional information - www.dssmith.com
International Paper
International Paper (NYSE: IP; LSE: IPC) is the global leader in sustainable packaging solutions. With company headquarters in Memphis, Tennessee, USA, and EMEA (Europe, Middle East, and Africa) headquarters in London, UK, we employ more than 65,000 team members and serve customers around the world with operations in more than thirty countries. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Net sales for 2024 were $18.6 billion. In 2025, International Paper acquired DS Smith creating an industry leader focused on the attractive and growing North American and EMEA regions. For additional information - www.internationalpaper.com
Famifarm Oy
Famifarm Oy is widely recognised as one of Finland’s leading and most respected vegetable brands and a pioneer in herb and salad growing. The company’s products are grown on the grounds of the Järvikylä manor in the Eastern part of Finland. The farm is operated by Famifarm Oy, a family business that was founded by Karl Grotenfelt in 1987. Almost forty years later, the company operates in two locations, and the producer has expanded to employ 140 people. Famifarm has a layered cultivation facility for its fresh products, and it is one of the largest in the Nordic countries. The brand actively places a focus on supporting social responsibility, employment, and the environment. For additional information - www.jarvikyla.fi
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