Eastman joins European fiber-based packaging alliance 4evergreen
30 March 2022
Eastman has joined 4evergreen, a cross-industry alliance that focuses on the circularity of fiber-based packaging to contribute to a climate-neutral, sustainable society. The goal of the alliance is to raise the overall recycling rate of fiber-based packaging to 90% by 2030.
This is the latest step Eastman has taken in driving sustainable packaging solutions at every step of the value chain, whether sharing its expertise, gaining insights on challenges faced by the industry, or developing new and improved coatings and ink products to address those needs.
“We are pleased to join the 4evergreen alliance, as we believe that a collaboration across the value chain will play a crucial role in our shift toward a circular economy,” said Leslie Montgomery, Eastman’s segment marketing manager for packaging, coatings and inks. “Together, we can drive more sustainable packaging innovations and improve the circularity of fiber-based packaging.”
4evergreen has brought together more than 90 companies — including brand owners, suppliers, packaging producers and converters, retailers and recyclers, technology providers and leading research institutes — to promote low-carbon and circular fiberbased packaging. They have been instrumental in fostering synergies across the entire fiber-based packaging value chain, identifying, developing and promoting innovative solutions toward sustainability.
4evergreen is a cross-industry alliance perfecting the circularity of fiber-based packaging to contribute to a climate-neutral and sustainable society. Its goal is to raise the overall recycling rate of fiber-based packaging to 90% by 2030. 4evergreen focuses on packaging with a lower circularity performance today, the types used for household, out-of-home, and on-the-go consumption. The alliance brings together around 90 market leaders from across the fiber-based packaging value chain, from pulp, paper and board manufacturers and recyclers to packaging producers and converters, including brand owners, retailers, and waste management companies. It also includes non-fiber material suppliers (adhesives, inks, coatings), technology providers (machinery, collection, and recycling solutions), and leading research institutes. The initiative host is the Confederation of European Paper Industries (CEPI), headquartered in Brussels.
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of worldclass technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, U.S.A. For more information, visit www.eastman.com.
Eastman Coatings and Inks