Esko partners with Packitoo on new automated packaging sales tool

15 November 2023

Esko has announced a technology partnership with French startup Packitoo, with its market leading software ArtiosCAD, Automation Engine and Share & Approve integrated into the Packitoo HIPE web-to-pack solution.

The move sees Esko’s world-favorite structural design software, workflow automation and approval viewer powering the workflows for users of the HIPE digital sales tool.

“HIPE is a sales tool specifically dedicated to folding carton and corrugated packaging, delivering a tailor-made digital sales process to businesses,” said Thomas Othax, CEO of Packitoo. “Our goal is to digitize the packaging industry, from lead generation to production, so integrating Esko’s structural design and approval software was a real must for us.”

Packitoo HIPE is an omnichannel solution that centralizes all leads and projects – capturing online requests as well as internal sales activity. “Today, HIPE is a complete software suite to efficiently manage the everyday sales process of a carton converter,” said Thomas. “On top of managing the process, some modules even automate part of it. Through the configurator connected to ArtiosCAD, part of the structural design science can be automated, guiding the sales reps and even the clients, to configure custom packaging the right way. Through the pricing module, you can automate and accelerate the cost estimation process, ensuring human experts can focus on strategic and high added value business opportunities.

“By reducing time to market, minimizing human errors, enabling customization and delivering instant dialling up or down to meet small and medium orders, HIPE helps boost revenues and optimize profitability,” he added. “It saves time throughout the chain, from the sales reps and estimation all the way to the structural design and prepress teams. With HIPE managing vital knowledge and company know-how, it provides an easy-to-use and efficient tool to collaborators.”

The partnership sees Esko ArtiosCAD structural engineering software, the latest generation Automation Engine prepress workflow automation and its Share & Approve approval management technology provide the power at the heart of HIPE. The combined technologies deliver not just the most comprehensive packaging configurator tool, but also a complete CRM, project and task management all the way up to approval - and even automated pricing.

“We are proud to partner with a young company like Packitoo on such an innovative and exciting project,” said Eddy Fadel, Vice President and General Manager of Esko’s packaging suppliers business unit. “We are dedicated to developing solutions that accelerate the go-to-market of packaged goods, and our ethos aligns perfectly with that of Packitoo.

“Our technical team has enjoyed working with Thomas and everyone at Packitoo to ensure HIPE delivers on the promise of saving time and maximizing turnover,” added Eddy. “We look forward to continuing this partnership and are already looking to the next step on this journey.”

About Esko

Esko is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods.

For each stakeholder in the process, Esko solutions enable them to work efficiently and deliver right-first-time packaging and marketing content on time, every time.

Our goal is to make it easier for CPG and pharma businesses to manage their packaging, labeling, regulatory and marketing content. With our packaging management platform, brand marketing and packaging teams can increase their productivity, reduce costs, and save time.

For packaging and label trade shops, premedia service providers and printer converters, we digitize, automate, and connect the entire print production process with software and hardware solutions for CAD design, prepress processes, flexo platemaking and print inspection.

Facts & numbers

- Packaging for 9 out of 10 major brands is produced by our customers

- We are headquartered in Gent (Belgium)

- Worldwide, we employ about 1,600 associates from 40 nationalities

- We serve 25,000+ customers in 140+ countries

- 61% of our staff are customer-facing daily

- Our global sales network consists of 300+ direct sales staff and 120+ resellers

For further information, please visit www.esko.com