FINAT Unveils Whitepaper Role Of Self-Adhesive Labels In PET Recycling

21 July 2023

FINAT, the European label association, presents its whitepaper Role Of Self-Adhesive Labels In PET Recycling, calling for a full value chain partnership to develo circular packaging.

Self-adhesive labels are a highly versatile packaging solution, and follow Eco-design principles to fit different packaging types and applications. The choice of a self-adhesive label and its components is application-dependent, and the design of the packaging needs to take into account its complete life cycle, including recycling. During the recycling of PET containers, shredded PET flakes need to be separated from other materials as efficiently as possible.

Specifically created “wash-off” self-adhesive labels are designed to release from the PET container in the washing step of the recycling process, resulting in clean PET flakes that enable closed-loop recycling. Labels incorporating permanent adhesives, on the other hand, could hinder recycling as these are not designed to be cleanly released in the washing conditions used and contaminate PET flakes or stick to the recycling equipment. Both technologies are visually indistinguishable, but behave drastically different during the recycling process.

The whitepaper calls for producers of packaged goods to critically assess the overall recyclability of their packaging designs. For this purpose, FINAT proposes a full value chain partnership between brand owners, converters and manufacturers of self-adhesive labels to ensure that the optimal label is used for a specific purpose, taking the recycling into account. Wash-off self- adhesive labels are an existing solution to increase the quantity and quality of recycled PET,thus enabling packaging circularity.

The whitepaper is available for download at


For further information, media inquiries, or interview requests, please contact Pablo Englebienne at or +31 70 312 3910.

About FINAT:
Established in 1958, FINAT is the European association for the label industry. FINAT represents over 500 member companies established in more than 50 countries, covering the complete value chain of the label industry. The label printing industry alone directly employs around 100.000 people in the EU, with a yearly revenue in the order of €14B.