Flexo Label Advantage Group LLC (FLAG) is excited to announce its upcoming April 2025 Lunch & Learn, taking place Thursday, April 17 at 2:00 PM EST. This high-impact session, titled “Variable Data Printing in Labels & Preparing for the Sunrise 2027,” will be presented by Michael Agness, EVP Americas at HYBRID Software.
As the label industry rapidly evolves, variable data printing (VDP) is becoming a major differentiator for converters. In this session, Michael will share how HYBRID Software’s customers are implementing VDP workflows today, and what that means for the future of production, personalization, and label automation.

This session will also spotlight the global barcode transformation initiative: GS1 Sunrise 2027, a major industry shift requiring the transition from traditional 1D barcodes to 2D codes on product packaging. FLAG Members will gain insight into how this change is expected to impact converters and what steps they can take now to stay ahead of the curve.
“This is a crucial topic that every converter should have on their radar,” said JC McKay, President of FLAG. “From production trends to industry-wide barcode shifts, this session will help our Members prepare for what’s next and make smarter, more informed decisions.”
FLAG Lunch & Learn sessions are exclusive to FLAG Members, delivering practical education, industry insights, and opportunities to connect directly with Vendor Partners and peers. Members also have access to the full FLAG Lunch & Learn library of over 50 sessions and growing within the FLAG Member Connections portal.
Not a FLAG Member yet? Now’s the time to join!
Learn more at www.flagadvantage.com/join
About HYBRID Software
HYBRID Software is a leading global supplier of innovative software solutions for label and package printing, specializing in prepress workflow automation, VDP, and PDF editing. Their tools help converters increase speed, accuracy, and efficiency across the production process.
About Flexo Label Advantage Group LLC
Flexo Label Advantage Group (FLAG) is a Valuable Community of Independent Label Converters. We provide opportunities for our Members to be more competitive in the marketplace and become stronger companies, without sacrificing their independence. FLAG delivers bottom-line buying group savings on the most commonly used materials in the industry from our world-class Vendor Partners. Savings include substrates, tool and die, inks, pre-press, digital, overlaminates, shipping, and more. FLAG offers top-line new-label sales growth opportunities, catastrophic planning, networking opportunities with other label industry professionals, and a variety of new technical and business resources. FLAG is the ONLY industry group helping independent label converters unlock savings and resources similar to large national converters. Visit https://flexolabeladvantagegroup.com for more information.
Media Contact:
JC McKay
603-589-8078
jc@flagadvantage.com
www.flagadvantage.com
Agency Contact:
Jackie Kuehlmann
LPC, Inc.
507-313-3243
jackie@lpcprint.com
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