Flow Beverage Corp. Adds WB Canna Co. & Wellness as Distribution Partner for Caribbean and Central America

8 July 2022

Flow Beverage Corp.  is pleased to announce it has signed a distribution agreement with WB Canna Co. & Wellness (“WB Wellness”) to distribute Flow products across the Caribbean and Central America. WB Wellness will distribute Flow Alkaline Spring Water, as well as select Flow flavoured water, in up to 25 Caribbean markets, up to seven Central American markets, and in travel retail in the region over the term of the distribution agreement.

Flow’s founder and CEO, Nicholas Reichenbach, said, “The consumer recognition of Flow’s value proposition as a leading brand in sustainable practices is accelerating rapidly in the Caribbean and Central America, and we are delighted to be partnering with WB Wellness to quickly access new points of distribution in these new markets. This distribution also adds an incremental step for Flow into the Caribbean market, complementing the recent partnerships with luxury hotel operator Accor and Norwegian Cruise Line.”

“Flow Alkaline Spring Water and Flow flavoured water are ideally suited for our growing portfolio of wellness products, not only for their high-quality, superior taste, but also because sustainability has become an increasingly important concern in the markets where we operate,” said Phillip Jarrell, Chief Operating Officer of WB Wellness. “Waste management on Caribbean islands, for example, is crucially important and so consumers in those markets value and appreciate brands like Flow that are committed to offering its products in recyclable and renewable packaging. Also, many cruise line operators and hotels in the region are now mandating the elimination of plastic in favour of sustainable eco-friendly packaging alternatives, and Flow products fit that need perfectly.”

About WB Canna Co. & Wellness

Launched in 2021, WB Canna Co. & Wellness, a wholly owned subsidiary of Miami-based WEBB Banks, distributes top-quality wellness products in the Caribbean, Latin America, and Travel Retail. The portfolio includes well-known brands and category leaders including Flow Alkaline Spring Water, BioSteel, and Dream Water, with additional top brands to be announced soon.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, collagen-infused flavours, and vitamin-infused flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

Devan Pennell, Chief Financial Officer

US investors:
Jon DeDomenico

Canadian investors:
Marc Charbin

Natasha Koifman

For WB Canna Co. & Wellness:
Greg Cohen