Avery Dennison Corporation — A 1% increase in recycling rates can reduce approximately 2,000 tons of plastic waste annually in multi-billion bottling applications… Nearly all global consumer package goods (CPG) brands have a goal of 100% recyclable packaging by 2030…Recycled rigid plastics are over 70% less emissions-intensive than their virgin plastic counterparts….
These are just a few of the metrics cited in a new white paper titled “Pressure-sensitive labels and their role in making packaging circular,” commissioned by Avery Dennison, a global materials science and digital identification solutions company. The white paper further reports that most CPG growth comes from green brands and shows how pressure-sensitive labels can be part of the solution. It explores the state of packaging sustainability among brand owners, including how future technology innovations can deliver tangible benefits.
“The white paper is a research-based reference document for CPG brands currently making sustainable packaging decisions.” said Ryan Yost, president, Materials Group at Avery Dennison. “CPG companies are facing growing pressure from consumers, retailers, regulators, investors and employees to prioritize the circular economy, and packaging innovations are part of their strategies to meet stakeholder expectations. Our white paper provides hard data based on independently conducted interviews with CPGs worldwide, as well as recognized source materials and insights from Avery Dennison teams working with customers, recyclers, legislative bodies and industry associations worldwide where the company operates. We see it as a practical tool for CPGs to address circularity challenges — a new source of research information.”
1 MIT; APR; Sustainable Plastics
Key findings include:
Methodology
The data in this document was taken from interviews completed in 2024 with consumer packaged goods companies, recyclers and other external experts in more than nine countries, including the United States, Brazil, United Kingdom, Netherlands, Germany, France, Italy, India and China. Additionally, reviews of global industry and market reports, packaging studies and third-party testing results were conducted. It also draws on interviews and interactions with customers, recyclers, government officials, legislative bodies and industry associations worldwide where the company operates.
To download the white paper, visit https://www.makingpackagingcircular.com.
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification 2023 Bain Sustainability Survey (n= 23,374) OECD (2022), Global Plastics Outlook Economic Drivers, Global Plastics Outlook: Policy Scenarios to 2060 4 MIT; APR; Sustainable Plastics solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.
Avery Dennison Contact:
Media Relation:
Holly Billik
holly.billik@averydennison.com
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