Thank You for Your Request!
Your press release submission has been received successfully.
Our editorial team will review the submitted details and get in touch with you shortly regarding publishing opportunities and the next steps.
For any assistance, please contact us at subscribe@ochre-media.com
Successfully repored......
Regards,
Client Success Team (CRM),
Hunter Luxury has partnered with the renowned single malt Scotch whisky distiller The Glenlivet to produce a stunning pack and display case for The Glenlivet 40 Year Old – the oldest permanent expression to date from the historic distillery.
The pack consists of a striking brushed copper-finished cylinder featuring delicate engraved details, an elegant teal band complete with patina-finished commemorative coin, and an innovative spring-loaded twist-open lid. Together, each design element is precisely engineered to create a refined tactile experience that resonates with consumers long after the initial unboxing experience is over.
The pack celebrates The Glenlivet’s remarkable history, which began in the early 19th Century when its founder, George Smith, started illegally distilling spirits in the remote Livet valley. “The whisky became a favourite of King George IV despite being illegally produced,” explained Paul Hamilton, Head of Sales & Marketing at Hunter Luxury. “Once legislation changes made it possible to acquire a licence to distil alcohol, Smith faced down threats from other illegal distillers to become the first person to acquire a legitimate distillers’ licence in Scotland – carrying two pistols with him at all times for protection.
“Few brands are lucky enough to have a history as colourful as The Glenlivet,” Hamilton added. “You couldn’t write a better story, which made it a mouthwatering challenge for our team who pride themselves on telling brand stories through packaging.
“As ever, what separates good packaging from great packaging – and great packaging from Hunter Luxury packaging – is all about the detail. Teasing out those design attributes that truly make a difference involves close collaboration between all parties – for this project, ourselves, the team at The Glenlivet, and their design agency JDO Global.”
The concept made heavy use of copper, calling to mind the classic copper stills used in whisky distilleries throughout the decades. To deliver a premium aesthetic that was durable enough to last, Hunter Luxury developed an anodised aluminium design that was finished with brushed copper. In addition to providing the required levels of durability and corrosion resistance, this also ensured the pack can be recycled if the consumer wishes to dispose of it.
“We wanted to leverage the unique story of The Glenlivet to create a pack like no other,” said Hamilton. “Every element of the pack’s design is a tribute to this story, from the engraved text to some of the more subtle design features. It exemplifies the kind of attention to detail that is our trademark, combining a deep understanding of our customers’ heritage with cutting-edge, market-leading design and production capabilities.”
To learn more about Hunter Luxury’s work and design capabilities, visit www.hunterluxury.com.
About Hunter Luxury
Hunter Luxury is a full-service packaging solutions provider and B Corp partner of choice for the world’s biggest beauty and spirits brands. Hunter Luxury is dedicated to crafting memorable packaging and gifting products for luxury brands, whilst prioritising the well-being of both individuals and our planet.
Established in 2001, Hunter Luxury is unrivalled in its ability to showcase brands and help them connect with their consumers. Every detail matters for its talented, multidisciplinary team that takes a creative and innovative approach to delivering solutions excellence.
As a partner of choice for luxe brands the world over, Hunter Luxury has built the global supply chain relationships required to deliver beautifully bespoke packaging on time and to a competitive budget, enabling brands to meet new-age consumers on their terms.
Predominantly operating in the global beauty, spirits, and gifting markets, Hunter Luxury supports luxury brands striving to achieve their packaging sustainability objectives.
For more information, please visit: https://www.hunterluxury.com/
We take inappropriate content and abuse seriously. If you find this press release objectionable or believe it contains inappropriate content, please let us know.
