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Client Success Team (CRM),
Hunter Luxury is celebrating the Chinese Year of the Snake with the launch of its latest Inspirations collection of solutions – the Ophidian range of mini bags.
The collection of three bag styles blurs the line between packaging and high fashion, tapping into the growing trend of incorporating traditional Chinese New Year iconography into wearable products. As part of the Inspirations collection, the meticulously designed solutions showcase Hunter Luxury’s design capabilities by offering a range of customisable products that can be tailored to meet a brand’s specific needs.
The collection consists of a trio of striking, brilliant crimson bags, each emblazoned with a luxurious gold symbol of the snake that gives the collection its name (Ophidia is the Latin name for the group of reptiles that comprises snakes). The red and gold motif captures two auspicious colours that are closely associated with Chinese New Year, with each bag also featuring zips and metalware in gleaming gold.
Amanda Wakeling, Product Inspiration Manager at Hunter Luxury welcomed the launch, saying, “This collection combines modernity with tradition, drawing inspiration from the current ‘gig tripping’ trend and the rich cultural heritage of the Chinese New Year. It demonstrates our commitment to the craft of product design and our trademark attention to detail – but every element is also fully customisable in response to specific customer needs.
“Speed to market is becoming increasingly important, and having these collections in place helps us meet that demand. Even though everything we offer is bespoke, we can use the Ophidian collection as a starting point and tailor them to meet specific needs. Customers can use the collection to check out the construction, and we can work with them to select a fabric, colour, and pattern. If a customer requests a Christmas belt bag design, we can quickly adjust the basic concept that we’ve already created with the Ophidian range, enabling us to move much faster.”
Each is made using a soft-touch, suede effect fabric that is debossed with a reptile effect finish. This pattern is then overlaid with a gold embroidered design, creating an air of artisanal opulence around each bag. Inside, each bag is lined with a sumptuous gold satin, precisely colour-matched to contrast with the bold reds and complement the gold embroidery on the exterior.
“The snake is a symbol of wisdom and transformation in the Chinese zodiac,” added Amanda. “This collection gives our customers the inspiration they need to transform their discovery sets, seasonal gifts, or gift-with-purchase lines. And Hunter Luxury is the expert partner to turn that inspiration into reality.”
To learn more about the Ophidian collection or Hunter Luxury’s other bespoke luxury packaging solutions, visit www.hunterluxury.com.
About Hunter Luxury
Hunter Luxury is a full-service packaging solutions provider and B Corp partner of choice for the world’s biggest beauty and spirits brands. Hunter Luxury is dedicated to crafting memorable packaging and gifting products for luxury brands, whilst prioritising the well-being of both individuals and our planet.
Established in 2001, Hunter Luxury is unrivalled in its ability to showcase brands and help them connect with their consumers. Every detail matters for its talented, multidisciplinary team that takes a creative and innovative approach to delivering solutions excellence.
As a partner of choice for luxe brands the world over, Hunter Luxury has built the global supply chain relationships required to deliver beautifully bespoke packaging on time and to a competitive budget, enabling brands to meet new-age consumers on their terms.
Predominantly operating in the global beauty, spirits, and gifting markets, Hunter Luxury supports luxury brands striving to achieve their packaging sustainability objectives.
For more information, please visit: https://www.hunterluxury.com/
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