Item Products’ carry handle solution creates cost savings for Britvic Soft Drinks

Item Products, Europe’s largest designer and producer of recycled plastic components for the packaging and point-of-sale industry, has recently supplied Britvic Soft Drinks with a carry handle solution for their Robinsons 1.75L twin bottle pack assigned to the wholesaler, Costco.

Made from 100% recycled material, the handle is able to carry the twin bottle pack securely by the collar. Once at home with the consumer, the plastic handle can be simply added to the domestic waste recycling system.

Adam Horvath, packaging development manager at Britvic plc, said: “Working closely with the packaging development and procurement teams here at Britvic, Item Products set out timetables for the design, models, tooling, testing and approval of samples through to full UK manufacturing. The end result ticked all Britvic’s ‘must have’ needs and was delivered on schedule and to specification first time.”

“We are delighted to provide a solution for Britvic,” said Item Products’ managing director, Julian Cook. “Being able to facilitate their requirement for a UK manufactured carry handle solution has helped to significantly cut their lead times and reduce transport costs. The added benefit of producing the handle in a universal black colour enables Britvic to remove the need for specific masterbatch, allowing the device to be used across multiple brands.”

Item Products designs and produces a unique range of components for the packaging industry, including carry handles for cartons, connecting clips for corrugated board, hooks, studs and rivets for merchandising units, wheels and stabilisers for big or heavy packs, garment rails for wardrobe boxes and stackable trays.

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Editorial enquiries:
Sarah Webster, Marbles PR
sarah@marblespr.co.uk
07777 637564