McBride has launched new refill packs for its Actiff household cleaning brand in D-PAK™ cartons in Italy, reinforcing the company’s commitment to sustainability and innovation in line with merging consumer needs.

Carton packaging for everyday cleaning

The Actiff range now includes 1 liter cartons for laundry detergent and fabric conditioner plus 500ml Actiff dishwashing liquid. The new packaging is designed to reduce plastic usage and support recycling efforts, aligning with growing consumer demand for environmentally responsible products.

“With this launch McBride aim to provide an offering for Italian consumers that are looking for more sustainable options,” explained McBride Liquids Division, Italy. “Cartons deliver consumers with not just a more sustainable product, but also easy to use, to store and to dispose. The innovative design canvass of the carton also enhances shelf appeal and dynamism, supporting brand visibility.”

Meeting evolving consumer expectations

The introduction of D‑PAK™ cartons is part of a broader redesign and expansion of the Actiff range. The brand offers a comprehensive selection of household cleaning products including laundry care, dishwashing, and general cleaning, all developed with formulas that are adapted for everyday use.

Actiff is known for its great value for money positioning, that enables retailers to refresh and diversify their home care offerings. The new packaging format is expected to appeal to environmentally conscious consumers seeking practical and attractive alternatives to traditional plastic containers.

 

Source: elopak.com

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