Business Wire India

Tanya M Sood

Ms. Tanya M. Sood, creative director and founder of House of Aynat, was nominated for the Fashion and Lifestyle Women Entrepreneur Award by BW Businessworld. The award celebrates women entrepreneurs who have pursued interests in any related field of the fashion and lifestyle sector in India.
 
House of AYNAT, an artistic manifestation of jewellery designer Tanya M. Sood, is her haven of creativity, grace and excellence. A true reflection of her personality and aesthetic sense, the brand derives its name from the inverted spelling of its founder, Ms. Tanya M Sood. Offering an extensive collection of gems, metals, pearls along with precious and semi precious stones, House of AYNAT is today known for its modern jewellery designs as well as personalised creations for a discerning clientele.
 
Wife of Mr. Avneesh Sood (Director, Eros Group), Ms. Tanya M. Sood began her foray into the corporate world at an early age, where she ventured into the operations side of the fashion industry. With an impressive career spanning over a decade now, she has been associated with PR & the Fashion Industry. House of AYNAT was born out of her creative vision and philosophy to create jewellery that not only enhances one’s outward appearance but also, inner strength and confidence. Following a successful launch with Radhika Apte, the brand has had a number of fulfilling associations with Gauri and Nainika, Pankaj Nidhi, Abhinav Mishra, Mahima Mahajan and more.
 
Since the launch House of Aynat has also become a favourite of several Bollywood actresses including Aditi Rao Hydari, Radhika Apte, Rakul Preet, Soha Ali Khan, Sara Todd, Taapsee Pannu, Tara Sutaria, Vidya Balan, Yami Gautam, etc.
 
The Women Entrepreneurship Summit and Awards (WESA) hosted by Businessworld recognises & celebrates exceptional women entrepreneurs whose innovative approach & clutter-breaking ideas have created positive changes in the business and social ecosystem in India. The Fashion and Lifestyle Women Entrepreneur Award previously felicitated Ms. Sanjita Prasad- Director, Amaltas Apparel & Accessories and Ms. Lubeina L Shahpurwala- Co-founder, Mustang Socks & Accessories.
 
Speaking about her journey, Ms. Tanya M. Sood says, "I'm very thrilled to be nominated for this award as a recognition for House of Aynat, a true labour of love and my lifelong dream. Being nominated alongside such inspiring women, powering through and breaking boundaries is something truly worth celebrating. Creating jewellery as art that you can wear is a passion of mine and ignites a fire like no other. I was inspired by all the naysayers and forged my own path ahead despite several roadblocks and limitations. It has been an amazing journey and the love and appreciation we receive from our patrons is truly what keeps me going."About House of Aynat
 
Initially, Tanya started with semi-precious jewels and costume jewellery for those seeking pocket-friendly alternatives for few important occasions. It was not long before she began conceptualizing her own designs created by her small, close-knit network of artisans. Tanya took the cultural ethnicity of ancient jewellery that has stood the test of time and gave it a contemporary avatar. Adding glamour, class and an undeniable fragility to the otherwise seemingly bulky creations, the stunning designs became hugely popular. Though overwhelmed and encouraged by the heartwarming reception of her designs, Tanya and her team of craftsmen could not keep up with the demand, compelling her to expand her network.
 
Tanya accepted the challenge. Transforming her semi-precious works of art into exclusive jewellery pieces, House of AYNAT has acquired a whole new dimension of products. Banking on her team and trading network, Tanya now creates personalised pieces on request for her devoted clients, while also showcasing her creations in the wider market from time to time.
 
Offering an extensive collection of gems, metals, pearls along with precious and semi precious stones, House of AYNAT is today known for its modern jewellery designs as well as personalised creations for a discerning clientele. With a vast network of traders and creators, House of AYNAT is not only an identity for Tanya Sood but also a mark of beauty and elegance for women everywhere.
 
Studio: 35 A, Golf Links, Delhi
 
Instagram Link: https://www.instagram.com/houseofaynat/
Facebook Link: https://www.facebook.com/houseofaynat/
Website Link: www.houseofaynat.in

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