SGS International (SGS), a global leader in print production and packaging services, announced today the acquisition of Toronto-based marketing services firm, Traffik. Traffik's 90-person team of copywriters, art directors, strategists, client-service professionals and production artists will integrate into the SGS creative engine immediately.
Both companies have a shared vision on the central role that packaging plays in converting consumer behavior. The new business model will leverage the strengths and expertise of each organization and offer clients a comprehensive suite of new and efficient scalable services.
"It's a great day for both our organizations and our clients," said Aidan Tracey, SGS chief executive officer. "With its top-notch team of creative professionals and strategists, Traffik bravely explores and often invents new avenues to connect with consumers. The addition of Traffik to SGS will significantly enhance both companies' ability to serve clients in a creative, efficient, and scalable fashion globally."
Traffik's founder and current Chief Executive Officer Mark Ferrier will continue to lead Traffik while taking on an expanded role within SGS to oversee the Canadian SGS operations.
"Over the course of the past 10 years, Traffik's services have evolved to accommodate the ever-changing media environment – and we've done it well," Ferrier said. "Together, SGS and Traffik offer a rare combination of skills and creativity. We're excited to see where this new opportunity takes us."
About SGS International
SGS International, headquartered in Louisville, Kentucky, is a fully integrated marketing services company, with a strong backbone as a global leader in digital imaging and design-to-print graphic services. SGS offers many of the world's leading CPG, Pharma, Retail and Printing companies a full spectrum of innovative digital solutions that streamline the capture, management, execution, and distribution of graphics information. SGS continues to add competencies in brand development and creative design to complement the production art, prepress, and image carrier production services. Strong global infrastructure provides opportunity for SGS' 2,400 professionals to share worldwide learning, insights, and understanding in order to create unique solutions for all customers. To learn more, visit www.sgsintl.com.
Founded in 2005, Traffik is a Toronto-based marketing services agency. We seek the real challenge in every project and client, collaborating with them to reveal a brand's potential. Our people embrace invention not convention; we work in any medium that will drive growth. All of our art, copy and code changes people's behaviour, emboldening our clients, so their brands and business flourish. www.traffikgroup.com
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