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As the global tobacco industry pivots towards a smoke-free future, Parkside, a leader in innovative flexible packaging, encourages manufacturers to rethink their packaging for a new era of nicotine delivery.
With the rise of reduced risk products (RRP), formats such as nicotine pouches, heated tobacco, and CBD-infused products, Parkside asserts that flexible packaging solutions are not just an alternative but an essential step forward for the sector.
“These next-generation products demand next-generation packaging”, said Laura Haggerty, Sales Account Manager, Tobacco at Parkside. “Rigid jars and boxes are no longer fit for purpose as new delivery systems reshape the landscape. In an evolving market that increasingly values sustainability, convenience, and product integrity, flexible packaging – in particular high-barrier formats – offers a smarter, more responsible solution.”
Although vaping remains the largest segment of RRP delivery systems, other products are emerging that demand bespoke packaging solutions. In particular, nicotine pouches are gaining traction thanks to their tobacco-free, discreet delivery system, especially among consumers seeking alternatives to traditional smoking.
However, despite innovations in product formats, packaging innovation has stalled somewhat, due to slow technological developments, with many modern oral products still packed in rigid containers or multi-layered boxes. These designs add unnecessary weight and material, and clash with both consumer expectations and industry goals around sustainability.
Parkside believes the sector is primed for a shift towards flexible packaging – particularly pouches and flow wraps. These modern designs offer significant advantages including being lightweight and low carbon, offer high barrier protection against oil, moisture and aroma, and provide ease of opening and re-sealing, matching modern on-the-go consumer lifestyles.
Parkside is committed to driving conversations around sustainability in tobacco packaging, offering solutions that align with regulatory requirements and consumer expectations for responsible packaging. With options for paper recyclable, compostable or recycle-ready mono-material structures, modern packaging design can help brands meet growing regulatory and consumer demands for more sustainable solutions.
“Flexible packaging is the next logical step for brands looking to future-proof their products,” added Laura. “As the industry embraces RRP’s and a smoke-free vision, it’s time to move beyond rigid formats.
“At Parkside, we are proud to be a trusted development partner for tobacco packaging solutions, with a market-leading portfolio of flexible packaging, containing innovations for a variety of traditional tobacco and RRPs – from resealable pouches for CBD, to high-barrier paper options for combustible and heat-not-burn tobacco. By adopting innovative flexible packaging solutions, manufacturers can reduce their environmental footprint, enhance product protection, and deliver a better consumer experience.”
For more information about Parkside and its flexible tobacco packaging solutions, contact info@parksideflex.com
Notes to editors
Parkside is an innovative packaging solutions provider specialising in compostable, recyclable, paper-based and innovative plastic flexible packaging solutions for the food, personal & household care and tobacco sectors. Established for over 70 years, the company is a global supplier with manufacturing sites in both the UK & Asia and is headquartered in Normanton, West Yorkshire. For further information, please visit our website www.parksideflex.com and follow us on LinkedIn, Facebook and Twitter.
For further media enquiries, please contact Rebecca Iaconianni-Gould at Think B2B Marketing Ltd.
Tel: +44 (0) 1977 708643
Email: rebecca.iaconianni-gould@thinkb2bmarketing.com
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