In the Heart of the Bekaa Valley

Often the combination of family tradition and strong entrepreneurship is the basis for creating great opportunities for development in industry. If, then, the traditions handed down from generation to generation become real passions, success of the business is assured. An example of how true this is may be seen at the Lebanese company Kassatly Chtaura, which owes its success in the market to a clever fusion of family tradition, technological innovation and entrepreneurial know-how. The companys historical roots date back to 1974, when the current CEO Akram Kassatly founded a small company dedicated to the production of wine, following the footsteps of his father Nicolas who worked in this field since 1919. Today, after almost forty years, the name Kassatly Chtaura is linked to a wide and diverse range of drinks, in addition to wine, capable of satisfying a growing number of consumers in all areas of the Middle East.

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