Livpur Ro Water Purifier

The engagement with the client was to create a tech driven youthful brand in the fast growth domain of urban water purifiers. The brief was driven around the creating an iconic product that symbolizes the brand. There after a series of products had to be made to cater to different market segments. With a diversified and crowded market like India, it was a challenge to differentiate the product in a big way on the retail shelf and also make inroads into the bastion already occupied by some big brands.