Mondi's IQ GRASS + PACKAGING gives luxury packaging a special touch
3 July 2023
Trendy unboxing videos are being shared widely across YouTube and social media. The anticipation of a new product, the look and feel of the packaging and the unpacking experience are playing an increasingly important role. This trend contrasts sharply with the dominating habit of throwing things away. The value of a product is already conveyed by the packaging and customers judge the content by the noble luxury packaging. The look and feel of said luxury packaging conveys a feeling of value. Rough and natural-looking surfaces imply an impression of quality, craftsmanship and sustainability.
The choice of the optimal packaging material in terms of appearance and haptics therefore plays a major role for companies. It must be carefully coordinated with the corporate identity and should pick up on current trends. With an expanded range of IQ GRASS + PACKAGING papers, Mondi is now serving these trends even better.
Paper with up to 30 percent grass fibres for a natural look
What is special about IQ GRASS + PACKAGING is the mixture of up to 30 percent grass fibre and 70 percent FSC™ or PEFC-certified fresh fibre pulp. There are around 14,000 different types of grass on our planet – one fifth of all vegetation. Grass is one of the fastest growing and most ecologically successful plants in the world. The combination of grass fibres and fresh fibre pulp from sustainably managed forests gives IQ GRASS + PACKAGING its unique feel and natural look. It is particularly suitable for promotional cards, boutique carrier bags and liners for corrugated and solid board. IQ GRASS + PACKAGING impresses with its high strength and very good runnability in the printing process and converting.
A special feature of the paper is the individual grain and fibre optic, which gives each individual bag and packaging a slightly different look and a valuable feel. The shade – which is natural in colour – can also vary slightly due to the ingredients found in nature. This must be taken into account when designing the print.
Flexographic printability now completed with offset printability
IQ GRASS + PACKAGING can be printed in high quality not only by flexographic printing technology but also using offset printing in all grammages. The fine pattern of the grass fibres remains visible in the paper. For a more intense colour reproduction, the paper can be pre-printed in white and before images, logos and text are printed. This increases the colour brilliance – yet the grass pattern remains visible.
Thanks to offset printing, IQ GRASS + PACKAGING can be used in a variety of ways. The 80 g/m² paper can be used, for example, for classic wrapping paper or as liner for rigid boxes. The special finishing techniques especially used with high grammages, such as hot foiling and embossing, ensure the high-quality appearance with eye-catching effects on packaging for luxury products. Even with the highest grammage of 350 g/m², IQ GRASS + PACKAGING can be folded precisely and processed to a high quality.
The special finishing techniques especially used with high grammages, such as hot foiling and embossing, ensure the high-quality appearance with eye-catching effects on packaging for luxury products. Even with the highest grammage of 350 g/m², IQ GRASS + PACKAGING can be folded precisely and processed to a high quality.
Luxury packaging is literally the first point of contact with a high-quality product. It increases anticipation and conveys quality. With IQ GRASS + PACKAGING there is also a touch of nature and uniqueness, because each packaging has its own fine pattern.
Bernhard Cantzler, Head of Marketing & Business Development at Mondi Uncoated Fine Paper
A wide range of applications in various industries
IQ GRASS + PACKAGING can be used as packaging for all dry and non-greasy products. This makes it suitable for cosmetic products, spirits and high-quality clothing as well as for many foods. In the higher grammages (200 g/m² and 350 g/m²) the paper can be supplied in sheet format; all other grammages are available both as sheets and on reels.
Certificates for a wide use
IQ GRASS + PACKAGING is FSC™ and PEFC certified, free of chlorine and heavy metals. Like all Mondi brands from the paper mills in Austria and Slovakia, this grass paper is Cradle to Cradle Certified® at the bronze level. It also complies with ISO standards 14001 and 9001. It is optionally available in CO2-neutral.
Paper as a carrier of quality and naturalness
“Luxury packaging is literally the first point of contact with a high-quality product. It increases anticipation and conveys quality. With IQ GRASS + PACKAGING there is also a touch of nature and uniqueness, because each packaging has its own fine pattern. With the addition of additional grammages and optimisation for high-quality special finishings, the paper can be used for carrier bags, liners, promotion cards, vouchers, and food packaging and printed using web offset. It is an attractive offer for companies to charge their own brand and corporate design with positive emotions in the long term,” explains Bernhard Cantzler, Head of Marketing & Business Development at Mondi Uncoated Fine Paper.
For more information on IQ GRASS + PACKAGING Mondi's offer for luxury packaging, please visit: https://www.mymondi.net/ufp/en/brand/iqgrasspluspackaging.
IQ GRASS + PACKAGING is part of Mondi’s comprehensive portfolio for luxury packaging papers. For more information, please visit: https://www.mymondi.net/ufp/en/luxurypackaging
For high-resolution photos, please visit: https://images.mondigroup.com/smartViews/view?view=IQ-Grass-for-luxury-packaging
Senior Communications Manager
Mondi Uncoated Fine Paper
Tel: +43 1 79013 4917
About Mondi Uncoated Fine Paper
Uncoated Fine Paper is a business unit of Mondi Group. In its operating sites, Mondi Uncoated Fine Paper produces pulp and environmentally sound office and professional printing papers tailored to the latest professional digital and offset print technologies. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. Mondi’s Green Spirit approach serves as a guide and signpost, a future-oriented and positive attitude that connects the company to its customers – making an impact together. As part of the Mondi Action Plan 2030 (MAP2030), Mondi is the first to offer an extensive uncoated fine paper portfolio as Cradle to Cradle Certified® Bronze meeting the high standards and demanding requirements of this certification scheme which marks the step from a linear to a circular economy.
Its renowned brands such as Color Copy, PERGRAPHICA®, NAUTILUS®, NEUJET®, IQ, MAESTRO®, BIO TOP 3®, DNS® or ROTATRIM are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication. Converters appreciate the excellent printability and smooth handling of Mondi’s professional printing papers.
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and films, to developing and manufacturing sustainable consumer and industrial packaging solutions using paper where possible, plastic when useful. Sustainability is at the centre of our strategy, with our ambitious commitments to 2030 focused on circular driven solutions, created by empowered people, taking action on climate.
In 2022, Mondi had revenues of €8.9 billion and underlying EBITDA of €1.8 billion from continuing operations, and employed 22,000 people worldwide. Mondi has a premium listing on the London Stock Exchange (MNDI), where the Group is a FTSE100 constituent, and also has a secondary listing on the JSE Limited (MNP).