Pure-TwistFlip™ to Hit the Shelves
22 April 2022
Elopak is pleased to announce the upcoming roll out of its tethered cap solution – the Pure-TwistFlip™.
Announced in 2021, the tethered cap is one of the latest innovations launched by Elopak. The Pure-TwistFlip™ has been designed so that the closure remains attached to the carton throughout its entire lifecycle, thereby reducing the risk of it being littered. It complies with the EU’s Single-Use Plastic Directive, which was introduced as part of efforts to reduce the impact of certain plastic products in the environment and tackle marine littering.
The Pure-TwistFlip™ 29i is also Elopak’s lightest screw cap to date, helping to reduce the use of plastics. It can be combined with any Pure-Pak® carton to create an original packaging solution that prioritises the environment, safety and consumer convenience.
Commenting on the announcement Elopak CMO Patrick Verhelst stated, “We are delighted to share the news that our tethered cap solution will soon be available to customers. The Pure-TwistFlip™ is a fantastic addition to our current portfolio of opening features that meets the tethering requirements of the EU’s Single-Use Plastic Directive well ahead of its deadline in 2024.”
“As Elopak’s lightest screw cap to date, the Pure-TwistFlip™ 29i also represents a great option for our customers outside the EU who are looking to adopt more sustainable packaging solutions. We look forward to supporting those who choose to make the transition in the coming weeks and months,” he continued.
The cap itself is produced by United Caps. Speaking on the company’s partnership with Elopak, United Caps CEO Benoit Henckes said, “We have an ethos that we are ‘better united’. It makes us proud that world-class brands like Elopak recognise our differentiating ability to create breakthrough on the shelf.”
He added, “Innovating together on the Pure-TwistFlip™ meant combining our 80+ years of experience in cap design with Elopak’s outstanding packaging concept to bring together elements of usability and sustainability. The result is a tethered closure that performs for today and for tomorrow.”
Elopak’s iconic Pure-Pak® cartons are made using renewable, recyclable and sustainably sourced materials. They offer customers a natural and convenient alternative to plastic bottles.
Previous innovations launched by Elopak have a strong focus on sustainability and reducing the use of plastics, reflecting the company’s commitment to contributing to a net zero circular economy for packaging. These include the Pure-Pak® Imagine carton, which is a modern version of the company’s original Pure-Pak® carton that comes without a screw cap. Designed with a new easy open feature, it contains 46 per cent less plastic and is 100 per cent forest-based. Elopak’s Natural Brown Board cartons are renewable, recyclable and have a lower carbon footprint than conventional cartons owing to reduced wood consumption, one less layer and fewer bleaching chemicals.