Shanghai World of Packaging (swop) to be Held Annually Starting in 2024

6 July 2023

With the expansion of the global consumer market and the development of technological updates, the packaging industry has become a major driver of economic growth. The packaging industry is seeing increased specialization, while focusing on intelligence, environmental protection and sustainability. It has become particularly important to showcase innovation, promote technology exchange and achieve business cooperation within the packaging industry, and exhibitions are one of the ideal platforms to achieve these goals.

swop enables the integration of international resources while providing a platform for more business opportunities. With increased business activity in 2023, the economy is witnessing a gradual recovery. The Exhibition industry has returned and is seeing steady growth. The Shanghai World of Packaging (swop), jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd., and Adsale Exhibition Services Ltd., has attracted much attention. swop will be held from November 22-24, 2023 in Shanghai, China. As a member of the interpack alliance, swop fully benefits from the alliance´s international promotion network and professional resources. The exhibition provides a one-stop packaging sourcing platform across the entire industry chain for domestic and international packaging companies and trade buyers in the end-use sectors of food, beverage, sweets, bakery, pharmaceutical, cosmetics, non-food and industrial goods.

In response to the latest demand in the packaging market, swop will transition into an annual event starting in 2024. The packaging industry is always innovating and changing. swop is working with the packaging industry to keep up with and embrace these rapid changes with the goal of better facilitating communication in the packaging industry. The move to an annual event from 2024 onwards will better serve the development and growth of the packaging industry by fully leveraging its globalized advantages! This upgrade will bring comprehensive and well-rounded services for exhibitors and visitors, provide a better exhibition experience, and create a professional, innovative, engaging and interactive international platform.

Since 2015, swop has been successfully hosted in Shanghai, establishing close contacts and cooperation with numerous domestic and international associations as well as media resources, such as the German Federation of Machinery and Equipment Manufacturing (VDMA), the Food and Agriculture Organization of the United Nations (FAO), the Shanghai Packaging Technology Association, the Shanghai Institute of Visual Arts, the China Council for the Promotion of International Trade Machinery Committee and other industry associations and professional institutions from China and abroad. In addition, the "FMCG Hall", as a unique highlight of swop, together with its strategic partner PKG Family, has created new achievements together!

swop 2024 will be held from November 18 to 20, 2024 in Shanghai, China. More than 800 exhibitors from packaging machinery, packaging materials and products fields are expected to participate. swop 2024 will focus on hot topics such as circular economy, resource management, digital technology and product safety. The Shanghai World of Packaging as an annual event will increase opportunities and market vitality for the packaging industry. We look forward to meeting you at the Shanghai World of Packaging, the global packaging event, to discuss the industry's cutting-edge ideas and technologies, share packaging trends, and create the future together!

About Shanghai World of Packaging (swop)
Shanghai World of Packaging is co-organized by Messe Düsseldorf Shanghai and Adsale Exhibition Services Co., Ltd., and will be held annually. swop will focus on such themes as Artificial Intelligence, sustainable packaging, smart factory, printing and labeling, processing and packaging components, package container production, e-commerce and logistics packaging, innovative packaging materials, packaging design, personalized packaging, packaging light-weighting, packaging design, etc., to provide innovative omni channel packaging solutions and showcase intelligent processing and packaging production lines. At the same time, special exhibition areas and distinctive zones will be available at the expo to cover all the trending topics in the packaging industry.

For more information, please visit the official website:, or scan the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

Press Contact:
Ms. Roxie Liu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337
Fax+86-21-6169 8301
Ms. Winnie Fung
Adsale Exhibition Services Ltd.
Tel+852-2516 3389
Fax+852-2516 5024

About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at

Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: