The Angel Soft® Brand Pledges Up to $2 Million to #GiveTogetherNow Initiative Providing Direct Financial Relief to Families Impacted by COVID-19
29 May 2020
ATLANTA, May 4, 2020 /PRNewswire/ -- The Angel Soft® brand is pledging its support to help families across the country affected by the novel COVID-19 pandemic. The leading mainstream bath tissue brand today announced a $1 million donation to the #GiveTogetherNow initiative, a rapid-response emergency assistance fund launched for the purpose of providing direct cash assistance to households financially impacted by COVID-19. The campaign has raised more than $40 million in four weeks to directly support over 86,000 families and individuals affected by the crisis.
Additionally, the Angel Soft® brand is asking consumers to join in and has pledged to match up to an additional $1 million in public donations to the cause, raising the brand's total commitment to up to $2 million. People interested in making a donation can visit GiveWithAngelSoft.com to donate directly to the #GiveTogetherNow initiative.
"In addition to the health challenges that this pandemic brings, there are also many challenges facing American families, especially financial hardships from job losses. We believe it requires a combination of softness and strength to overcome these challenges," said Andrew Noble, vice president - Angel Soft® Brand at Georgia-Pacific. "To demonstrate our commitment to this belief, we will help care for these families by participating in the #GiveTogetherNow initiative to donate $1 million immediately and hope to raise an additional $2 million through matching donations."
For millions of families, the pandemic has delivered a staggering blow. Recent Department of Labor reports cite over 30 million Americans have filed for unemployment since mid-March. Many are out of work, facing mounting piles of bills and increased responsibilities for groceries, rent payments, medical supplies, and so much more. To make this experience more challenging, two in five families in America do not have an emergency fund of at least $400 to keep them from falling into further dire need.1 #GiveTogetherNow works to identify, nominate, and help verify eligible households for financial assistance to receive a one-time payment of $500 right into their bank account. One hundred percent of the donations made to the initiative go directly to families who are in need of direct cash assistance.
"We are proud to partner with businesses like the Angel Soft® brand that are working around the clock to make sure people get the staples they need," remarked Evan Feinberg, senior vice president at Stand Together, and Jesús Gerena, CEO of Family Independence Initiative. "We created #GiveTogetherNow in the midst of the pandemic to build a unique platform as a crisis response for families in need because we believe that people know best what they need most. A crisis of this magnitude requires every one of us to do our part to help our communities."
The Angel Soft® brand's involvement with the #GiveTogetherNow initiative symbolizes the brand's commitment to caring for hardworking families, especially during difficult times. For the latest updates on how the Angel Soft® brand is navigating the COVID-19 pandemic, please visit the website here and GiveWithAngelSoft.com to donate directly to the #GiveTogetherNow initiative.
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest traders of paper, metal and plastics. The company operates more than 150 facilities and employs more than 30,000 people directly and creates approximately 89,000 jobs indirectly. For more information, visit: gp.com.
#GiveTogetherNow is a rapid-response effort to get cash assistance into the hands of families most affected by the COVID-19 pandemic. #GiveTogetherNow was launched by the nonprofit organizations Stand Together and the Family Independence Initiative, which has decades of experience investing in people living with low-incomes so they can achieve their goals. All donations to #GiveTogetherNow go directly to families who have experienced financial hardships due to COVID-19. Through the generosity of caring Americans, the #GiveTogetherNow initiative, has raised more than $43 million and counting, to invest in over 86,000 families across the nation with $500 cash grants. Learn more by visiting GiveTogetherNow.org.
1 Source: Federal Reserve Board, Report on the Economic Well-Being of U.S. Households in 2017 (May 2018)
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