FOLDING CARTON AND POP DISPLAY MATERIALS

FOLDING CARTON AND POP DISPLAY MATERIALS

Selecting a material depends on the product’s intended use. If an organization wants to sell something intended for young children, for example, they might choose a more rugged material to reduce potential damage to the display. More luxurious applications might call for more impressive or delicate options. Some common ones include:

Chipboard

• Solid Bleached Sulphate (SBS)
• Solid Unbleached Sulphate (SUS)
• Clay Coated Kraft Back (CCKB)
• Clay Coated News Back (CCNB)
• KrafPak (Kraft Bending Chip)
• Foil Board

Corrugated

• A, B, C Flute (structural strength)
• B, E, F Flute (higher graphic quality)
• Kraft, #1 White, #3 White, Kemilite
• Single-Faced (exposed fluting on one side)

Plastic

• 0.075” to 0.020” Thickness
• Clear
• Frosted

Combined with POP displays, folding cartons are an excellent way to draw attention and incite last-minute purchases. The thinner chipboard materials for POP displays are ideal for selling small, lightweight items. Larger, heavier items are suited for high-end corrugated solutions, incorporating a fluted board and printed litho paper wrap. A number of quality indicators help determine a folding carton or POP display’s material selection:

• Clearly Presents Product Information and Marketing Content
• Creates Attention-Grabbing Designs
• Features Functional and Durable Structures
• Protects Products in a Consumer-Friendly Manner
• Uses High-Quality Materials