Beverages

From carry packs to the POS display – sustainable beverage packaging

Besides protection, storage and transport functions, drinks packaging nowadays knows how to use a functional design to capture the customers' attention. Drinks manufacturers have recognised that: If you present yourself as ordinary and average, you're not going to stand out from the crowd. It's important for consumers to identify with and develop confidence in your brand and your products. The appreciation for beauty and versatility remains unchanged. An attractive visual appearance paired with a simple, recognisable brand message comes across as appealing and authentic.