Anti counterfeiting solutions
Brand Protection Anti-counterfeit and Authentication Solutions
Sun Chemical offers a range of brand protection anti-counterfeit and authentication solutions to make items more difficult to copy and enable brand owners and government officials to check if products are genuine or fake.
Essentially all brand protection anti-counterfeit and authentication solutions can be grouped into two segments:
Overt technologies are added for consumer verification purposes, for example holograms, thermochromic and colourshift inks. These are visible features and do not require detection
Covert technologies need to be detected through a reading device. These include technologies such as:
- UV readable inks and coatings
- IR Responsive inks and coatings requiring a reader
The most effective brand protection anti-counterfeit and authentication solutions are covert technologies, which are integrated into the inks used for printing. Covert solutions offer increased security compared to overt solutions and are viewed as the second line of defense.