Interviews
“The future of retail isn’t about selling more packaging—it’s about creating smarter systems that keep materials in circulation, reduce waste, and make sustainable choices effortless for consumers."
Helen leads the innovation work at GoUnpackaged, developing new solutions design as well as the behaviour change practice. Helen has worked in innovation for over 25 years, with extensive experience of brand, product and service creation as well as exposure to the kind of upstream development of commercial and operational strategies which support growth opportunities. In 2025, Helen was the Reuse and Refill expert on Innovate UK’s Global Expert Mission to South Africa looking at the circular economy.
“The digital pouch factory is not a concept anymore—it’s the new standard for converters who want to stay relevant in a rapidly evolving market.”
Gustavo Guzzi is Sales and Marketing Director at KARLVILLE SWISS SAGL, where he drives the vision for next‑generation pouch‑making solutions. With a strong market‑driven approach, he champions digitalization, automation, and sustainable innovation, helping converters and brands build agile, future‑ready packaging operations.
“Corrugated packaging is no longer a substitute for plastic—it’s becoming a smarter, engineered system that defines how products move, protect, and perform in modern supply chains.”
My professional journey began in sales, where I developed strong customer service skills working in both English and Spanish. I later transitioned into the entertainment industry as a 3D modeler, gaining valuable creative and technical experience. Driven by my passion for 3D printing, I decided to shift my career toward the industrial sector. I studied industrial product design, which introduced me to the world of packaging. First through the thermoforming industry and later in the cardboard sector, where I currently work. I am a naturally curious person, always motivated to learn new things, and grateful to everyone who has supported me throughout my professional journey.
“Ever better packaging isn’t a destination - it’s a journey of thoughtful choices, collaboration, and continuous innovation toward a truly circular future.”
Peter Westveer, Commercial Director at Flestic in Dronten. For over 30 years I’ve been working for the company. Packaging is never boring, especially in plastics. I enjoy working with the customers on making products more sustainable and together with them facing the challenges this involves.
The greatest waste is not the packaging itself, but the food it fails to protect - packaging is not the problem, it is the solution when designed with purpose.”
Nerida Kelton is the Vice President Sustainability & Save Food, for the World Packaging Organisation (WPO) and the Executive Director for the Australasian Institute of Packaging (AIP). She has worked in the Packaging industry for over 27 years, with 25 years working for the AIP; the peak professional body for packaging training and education in Australasia.
“At BERHALTER, we don’t just cut with precision - we shape the future of intelligent manufacturing“
Dalibor Schuman is Managing Director at BERHALTER Swiss Die-Cutting, where he has led the company’s strategic development and international expansion for more than two decades. With a background in industrial engineering and a passion for smart manufacturing, he champions innovation at the intersection of precision mechanics and digital transformation.
Re-engineering pouch-making for a future where sustainability meets intelligence - bridging recyclable materials, smart automation, and design flexibility to shape the next generation of packaging
Gustavo Guzzi is Sales & Marketing Director at Karlville Swiss Sagl, with over two decades of experience in packaging machinery and sustainable solutions. He has held leadership roles in sales and marketing across Europe and the Americas, driving innovation and customer success in the flexible packaging industry.
"Driving the Future of Packaging: Sustainable Machinery for a Greener Tomorrow."
Andrea Grini graduated in 2023 with an MSc in Marketing and Communication from Urbino University, achieving a 110/110 cum laude. With over two years of experience at Universal Pack, Andrea became Marketing Executive at 24.