Vale

Valser mineral water is an eruptive force linked to the land and mountains from which it springs, inspiring the ambition to always achieve more without limitations. Valser’s complete, new line of packaging perfectly embodies the impetuous nature of this resource: water, with an erosive force, can alter the landscape. A rock crevice is therefore a central feature of the new packaging, acting as a metaphor for this limitless force and bridge to the brand’s marketing strategy, using images of courage and physical strength to engage its target audience, online and offline. Gentlebrand provided design engineering, prototyping and mechanical performance checks for this multi-format bottle.