Vitasnella

When parent company Ferrarelle wanted to update Vitasnella water brand’s image among wellness and sports enthusiasts, it entrusted the packaging to Gentlebrand. The brand promise of fitness was translated into a container with a tapered, harmonious shape and new proportions in the upper and lower parts of the bottle. Lightness is visually represented, replacing the former decoration with a graphic flourish starting from the shoulder and curving along the bottle, like water flowing into body and flushing out toxins. The ornamentation becomes structural, strengthening the grip area and was developed with ergonomic and anthropometric considerations, making a healthy product even more so.