MERCIAN GOLD

MERCIAN GOLD

It’s not just a label 

Mercian Gold – the transformational premium range of labelling technologies are designed to enhance your products and create distinctive sales advantages that will set you apart from the competition. This consists of premium added value label techniques such as

Metallic Foils

Using a metallic paper or film will lift your labels and give them an added value appearance.

One of our gin-producing customers has created a stunning ‘electric’ blue effect on their label by printing a flexo blue on top of a silver cold foil. According to them, subsequently sales have ‘rocketed’.

Metallic Substrates

Metallic substrates have become popular recently and are quickly growing. A silver paper can be overprinted with yellow for example, to produce a shiny gold effect.

Metallic papers are generally less expensive then film, but are less durable. Products that are likely to encounter moisture, friction or abrasion are better suited to metallic films (e.g. silver polypropylene). These are also shinier than papers, so often benefit from a ‘higher end’ look.

Screenprint

The use of screenprint allows heavy coats of ink or varnish to be applied to labels, to allow a stunning weight effect and build to a specific area of the label.