Tactile varnishes and colours

Tactile varnishes and colours can be used to great effect, with a significantly raised area giving a third dimension to the design.

Raised ‘droplets’ of liquid to create a cooling effect on beverage labels for example. Braille, or tactile ‘warning’ triangles are also used on pharmaceutical products or e-liquid labels that contain hazardous chemicals such as nicotine. A raised company logo or design can help to draw attention to a brand and help cement its identity in the mind of the consumer