Metallic substrates

Metallic substrates have become popular recently and are quickly growing. A silver paper can be overprinted with yellow for example, to produce a shiny gold effect.

Metallic papers are generally less expensive then film, but are less durable. Products that are likely to encounter moisture, friction or abrasion are better suited to metallic films (e.g. silver polypropylene). These are also shinier than papers, so often benefit from a ‘higher end’ look.